2013 Global Smart TV Industry Forecast Analysis

The TV industry still has a huge space for development. This is mainly due to the fact that TV operators have a unique advantage in the transmission of high-quality TV content, especially in the development of smart TVs. At the same time, Internet TV has also achieved certain development in 2012, but its development speed is still far from people's expectations. Looking ahead to the development of the global smart TV industry in 2013, the following development trends are presented:

The rise of social television Social television is the seamless integration of social media such as Twitter and Facebook with television, making television an important terminal for social media. The purpose of social television is to enable television viewers in different places to conveniently share and discuss the television programs they are watching. In this way, the audience can not only comment on the current hit TV drama, but also celebrate the score together when watching sports events. In 2013, the boundaries between television and social television will become more blurred, which will have a huge impact on the television production process. At the same time, people will see more applications based on social media content in 2013.

Apple leads industry standards Whether or not you are a "fruit powder," an undeniable fact is that Apple has had a major impact on the vast majority of the areas it has entered. Judging from the current situation, Apple’s enthusiasm for the television industry has not only stayed in the “hobby” of the Jobs era, but has reached the height of what Tim Cook and the current Apple executive team called “strong interest”. . However, Apple has entered a very mature market, even if Apple introduced high-definition smart TV products, its sales can not be reached iPad's hot sales. Regardless of what TV products Apple will introduce in the future, it may set a new standard for displaying online video content on TV screens.

The control equipment revolution as bad as the current Internet TV interface also includes the current television control equipment, namely the remote control. I believe that Apple will take the lead in this area after its entry into the TV field. This world's largest technology company may greatly simplify the way users interact with TV devices. The traditional TV remote control button layout will be greatly simplified, replaced by more humanized button icons, and the TV screen's user interface will follow Apple's consistent design style. In addition, the future smart TV control methods will not only be limited to the remote control device, but also include voice control and gestures. In fact, one of the most mentioned features of Apple TV in the rumors is Siri voice control. At the same time, Google also recently tried to integrate its voice search capabilities into more mobile products.

Mobile and TV Aggregation In 2013, TV equipment will continue to evolve in a more smartphone-like direction. As television software designers begin to redesign the TV user interface, Apple AirPlay’s feature design will become more mainstream, and convergence of TV and mobile platforms will continue to grow. As mobile video applications mature and consumers become more accustomed to using wireless signals to transmit digital media content, the line between mobile phones and television will become more blurred. In this regard, ease of use has become a key factor. What consumers expect is to get the same simple operation as AirPlay provided by Apple, that is, any consumer can easily transmit the digital media content of their tablet wirelessly to the TV.