"Don't wash, don't know, wash and scare." With the development of Haier's deep cleaning activities, the black water washed by a basin "stunned" the nation's air-conditioning users, and also promoted people's attention to indoor air health issues. . As of May 2, Haier Air Conditioning has deepened into the community, schools, kindergartens, and government agencies to “wash the air†for users, and has attracted reports from 42 TV stations including Henan TV Station, Guangdong TV Station, and Shandong TV Station.
As the first brand of air-conditioning in the Internet of Things era, Haier has satisfied the healthy air needs of consumers with its “clean clean and clean†healthy air solutions and “swallowing†air-conditioning laboratories. In the first quarter of this year, Haier's air-conditioner sales increased by 33.2%, ranking the highest in the industry. At the same time, according to the latest May 1 sales data, Haier air conditioners have achieved a contrarian growth in the overall decline of the industry.
Air-conditioning pollution led the national media to pay attention to Haier's self-cleaning to achieve "contrarian growth"
In mid-April, Pudong TV station "Directly Pudong" and Shandong Satellite TV "Good Morning Shandong" successively focused on Haier's deep cleaning service to provide consumers with air-conditioning cleaning science. On May 1st, the “Life Support Group†section of Zhangzhou TV Station once again reported on Haier’s air-conditioning cleaning case with the title of “Do not wash, don’t know, wash and scareâ€, and recommended Haier’s “bathing†to the audience. Self-cleaning air conditioner.
With the development of Haier's deep cleaning activities, air-conditioning pollution problems continue to be fermented nationwide, which not only promotes users' functional demands for household air-conditioning from “hot and cold†to “healthy airâ€, but also drives Haier self-cleaning air conditioners. The product is harvested by national users. Mr. Wu from Hongqiao District, Tianjin, purchased 5 Haier self-cleaning air conditioners for high-end exhibition areas in order to provide a high-quality air environment with constant temperature and humidity for more than 2,000 rare collections in his museum. In addition, Zhang Boss of Jiangsu Province has replaced 16 sets of self-cleaning air conditioners for Haier self-cleaning air conditioners, and the kindergarten directors immediately ordered 8 self-cleaning air conditioners after they saw the black water washed...
At present, Haier self-cleaning air conditioner has become a star product in the market. Under the pull of self-cleaning air conditioners, according to Zhongyikang data, Haier air conditioners increased by 33.2% in the first quarter of 2018, ranking first in the industry. In addition, Haier's temperature-controlled dual-control self-cleaning air conditioner became the first model of Suning Channel with a market share of 65% on the day of its listing on April 27.
Meet the user's healthy air demand Haier air conditioner for the user to "wash the air"
In fact, the internal cause of Haier's national sales of clean air conditioners is to provide insight into the root causes of “healthy air†for users under the trend of consumption upgrading. When the industry is still focusing on air-conditioning hardware upgrades, Haier has taken the lead in upgrading its home air solution to solve user cleaning problems through its first self-cleaning air-conditioning products. It has successively iterated out a series of upgraded products such as self-cleaning, self-cleaning, self-cleaning, air-conditioning and self-cleaning air conditioners. It is a new definition of healthy air conditioners to clean the cleanliness of others and lead users into the era of healthy air.
With the industry's only 6 self-cleaning patented technologies, Haier self-cleaning air conditioners can quickly remove the dust and dirt on the air conditioner evaporator through the cold expansion force generated by rapid frosting, complete the self-cleaning inside the body, and solve the secondary pollution of the air conditioner from the root cause. problem. In addition, in order to meet the higher air quality requirements of specific users, Haier has iteratively launched the industry's first “air and net unity†net-state self-cleaning air conditioner, which can purify the whole house air in 15 minutes, and the effect is comparable to the professional purifier.
Through the "swallowing" experiment, we can intuitively feel its powerful air-cleaning ability: in a closed glass room filled with smoke, a beam of light is formed by the upper part to form a clear light path, and after 3 minutes of turning on the air-conditioning, the indoor air is purified. Until the clear and clean, the light path will disappear. At present, Haier has set up “swallowing†laboratories in more than 200 stores and experience activities in the country. Haier's self-cleaning air conditioners continue to detonate the market with its intuitive air-cleaning effect, driving the national sales of Haier air conditioners.
Under the guidance of the “one person in one†mode, Haier Air Conditioning has always followed the needs of users, taking the lead in breaking the hardware thinking of the industry, giving the air conditioner a new mission of “cleaning itself and cleaning othersâ€, opening the era of healthy air and creating the first air conditioner in the Internet of Things era. Brand. According to the latest data from Euromonitor International, Haier has achieved the No. 1 sales of global connected air conditioners (including smart air conditioners) for two consecutive years, accounting for 30.5% of the total.
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