[Global Network Technology Reporter Chen Jian] Apple released its second-quarter earnings report. According to financial reports, Apple’s net revenue for the second fiscal quarter was US$52.896 billion, up from US$50.557 billion in the same period of last year; net profit was RMB 11.029 billion. The U.S. dollar rose 5% from the 10.516 billion U.S. dollars for the same period last year, but the growth was lower than Wall Street expectations.
On May 2, Apple stocks reached a record high of US$146.58, and the market value has reached US$769 billion. After the release of the second quarter of fiscal year 2017 report, Apple's stock price fell after-hours trading, a drop of over 2%. At present, Apple’s cash reserves have reached US$256.8 billion, an increase of US$10 billion from the previous quarter.
Among the financial reports, the performance of iPhones that people are most concerned about is that iPhone sales were 50.763 million units, down 1% from 51.193 million units in the same period of last year, and Wall Street analysts had expected an average of 52 million. Revenue from the iPhone was US$33.249 billion, up 1% from US$32.857 billion in the same period of last year. The average selling price of the iPhone in the second quarter was US$655, which was also lower than market expectations of US$666.
The service business has become the bulk of Apple's revenue. According to the financial report, the total revenue from service business is US$7.041 billion, an increase of 18% from US$5.991 billion in the same period of last year, but this is still less than the expected value of US$7.06 billion.
In several major regions in the world, Apple’s revenue from Greater China was the worst, down 14.1% year-on-year to US$10.73 billion. The rest of the world is growing steadily, with revenues in the Americas at 21.157 billion U.S. dollars, an increase of 11% over the same period of last year; revenues in the European sector was 12.733 billion U.S. dollars, an increase of 10% over the same period of last year; and Japan’s revenue was 4.485 billion U.S. dollars. , an increase of 5% over the same period of last year; revenue in other regions of the Asia Pacific is US$3.795 billion, an increase of 20% over last year.
However, Apple CEO Cook still optimistic about the Greater China market, Apple was very satisfied with the performance of the second quarter, especially the iPhone 7 Plus and Mac sales are very satisfied. He believes that the plunge in revenue in Greater China is normal and continues to be optimistic about the Chinese market. As for the reasons for the poor performance in the Chinese region, Cook came down to the devaluation of the yuan against the US dollar.
Cook also provided data that Apple has 7 of the 10 most visited physical retail stores in Greater China.
Analysts pointed out that the Chinese mobile phone market is fiercely competitive, the quality of domestic mobile phones is improving, and the distance between Apple and Apple has been narrowed, and the lack of innovation in the iPhone has hardly caused people’s desire to consume. Apple’s red iPhone 7 series launched in the Chinese market Just relying on the new colors can not meet people's expectations for Apple, and iPhone8 has at least half a year before it comes, this time is also a test for Apple.
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