Various rumors about Apple TV have been popular for a long time, and recently it is rumored that Apple TV has entered the testing stage. As Jobs' "legacy", will it disrupt the entire industry like the iPhone and bring a new trend to save the TV industry?
According to analysis, iTV developed by Apple is expected to drive the development trend of 60-inch TVs. The Tuoji Industry Research Institute pointed out that Apple has now sent 47-inch, 55-inch and 60-inch iTV samples, and it is estimated that it will be available as soon as the end of next year. At that time, there will be a wave of oversized TVs in the world. Parts suppliers such as power supplies and chassis will benefit. Yang Shengfan, director of the Tuoji Industry Research Institute, said that Apple is very likely to seize the Christmas business opportunities next year, launching iTV in the fourth quarter of 2013 or 2014, and then set off a wave of oversized TVs larger than 60 inches. Hon Hai ’s main foundry, Hon Hai, after acquiring shares in Sharp ’s Tenth Generation Factory, not only can take advantage of the 60-inch panel cutting advantage of the Tenth Generation Factory, but also allows Apple iTV to have a gross profit margin of more than 30%. After the depreciation and amortization of the factory, the cost was reduced, and the price of the 60-inch TV was reduced to less than $ 699.
It is understood that the price below $ 699 is still the most accepted range in North America, Europe, China and other markets, and the price is the key factor that determines consumers to buy oversized TVs. Yang Shengfan analyzed that the price of Hon Hai ’s 60-inch TV was about US $ 999 in 2013, and the shipment volume was about 300 to 3.5 million units, accounting for only 1.5% of the overall TV market. However, in 2015, the depreciation of the 10th generation line was amortized. After the end, its price can be sold for 699 US dollars, when the market will explode, the annual shipment of 60-inch LCD TVs will grow to 14 million units.
Yang Shengfan pointed out that from 2012 to 2015, the proportion of 32-inch LCD TV shipments will fall from 40% to 35%, while the market share of TVs larger than 50 inches will increase significantly from 7% to more than 16%, of which, 60-inch LCD TVs The proportion of goods to goods will increase from 1% to 6%. This wave of large-size TVs will boost the demand for panels, allowing Taiwanese panel manufacturers such as Innolux and AUO to also get orders for large-size panels.
In addition to panels, more than 80% of the 60-inch TVs currently released by Hon Hai are provided by Taiwanese manufacturers. Therefore, the increase in Hon Hai ’s 60-inch TV shipments will also contribute to the growth of Taiwan ’s TV industry chain. Yang Shengfan believes that Taiwanese manufacturers can use this wave of opportunities to tap into the supply chain of the two major 60-inch TVs-Samsung and LG.
It is worth noting that the growth of 60-inch LCD TVs has also enabled white light-emitting diode (LED) companies to increase their profitability, as compared to 32-inch LCD TVs, which require 60 LEDs to provide edge-lit backlight, 60-inch LCD TVs require 176 LEDs, and nearly three times the demand is expected to boost the LED market.
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