Audi launches car version of Siri personal assistant PIA to declare war on Apple Google

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On September 13, Beijing time, Germany's "Automotive Weekly" reported that Audi announced before the Frankfurt Motor Show that it will launch its own personal assistant PIA similar to the car version of Siri, hoping to compete with IT industry competitors.

Audi said that instead of quarreling with the IT company in Silicon Valley in the United States, it is better to do it yourself and provide customers with their own digital assistant software, Personal Assistant Assistant (PIA).

The Personal Assistant PIA will collect relevant information about the guests in the car, and analyze the real-time road conditions and network information to help the driver to better decide the driving distance, arrange things and other tasks.

According to industry insiders, digital assistant software services developed by IT companies occupy the market, especially Apple Siri and Google assistants. The auto industry is worried that auto companies may lose market in this area. It is expected that the extra services of the future car will become an important part of the profit, and the car companies hope that their service products can make money.

Audi said: "The PIA system will provide customers with services that he has not expected before." This includes car navigation, picking music accompaniment, in-vehicle temperature regulation and finding parking spaces.