Exclude those emerging manufacturers that have not yet stood firm. At present, the three mainstream brands on the market are: micro whale, millet, and thunderbird. How do we choose among them?
Complex hardware parameters, each claiming to have advantages. In general, however, homogeneity has become more and more intense in today's hardware with advanced information. Regardless of whether the screen or the image processor is actually provided by several major suppliers, its convergence will become more apparent in the future.
1, program resources are fundamental
Internet TV is different from traditional TVs.
Now young consumers, the main purpose of buying TV is to catch up with the latest movies and television shows and variety shows.
These resources have become more and more integrated with the Internet. It is no longer the way it used to be. It depends on the selection channel to watch the show.
Currently, online TVs in the market, such as micro whale, millet, Thunderbird, etc., have their main competitiveness and also include the resources behind the programs.
If there is not a strong program resource advantage, hardware is stronger and is not enough for consumers.
2. The strong partner for entertainment resources is a solid foundation
The information in the Internet age has been greatly enriched. Television is no longer the kind of passive viewing of programs through channel change. Internet TV is basically the entertainment information center in the home.
This point, the performance on the micro-whale TV is very prominent. The micro whale has extremely rich resources. From the camp's point of view, the investors behind the micro-whale are quite strong. Look at these names: Chinese culture, Alibaba, Tencent, and Central People's Radio. All of them are powerful companies with obvious advantages in terms of resources.
What captivated the fans was that the owner of the micro-whale was the vice president of TVB and had the support of the entire TVB library.
It is worth mentioning that customers will immediately receive 12 months of membership services after purchasing a 55-inch D-series of the Micro Whale TV. In contrast, the first-year membership fee of Xiaomi TV is 199 yuan, followed by 399 yuan per year. . It can be seen that the offer of micro-whale TV is better than Xiaomi.
3, rich family entertainment experience
The family's entertainment center, this is the positioning of Internet TV.
Comparing, micro whale TV really is doing quite well. A typical scenario is when you come home from work, for example, when you want to watch “China Good Songs,†you don’t need to choose your own program. You must say “I want to watch “China Good Songsâ€â€ to the TV. It takes only one second. You soon discovered that the interface of “China Good Song†appeared on the TV screen, which was convenient and comfortable.
In fact, not only do you feel comfortable, the whole family will feel very comfortable. The rich resources of micro whale programs have covered the needs of the family.
In the area of ​​children's programs, the Little Whale offers Peggy, Sesame Street, teaching children to sing children's songs, etc. Internationally, making quality choices, and taking a vacation. The elderly can also spend time with their children at home.
For fashion variety shows such as "Chinese New Song," the mistress returned from work and gave a command. The micro-whale TV will be tuned out for watching under the voice control.
Of course, the male owner prefers to watch movies. The Hollywood blockbusters and HBOs are very rich in resources. After dinner, sitting in the living room can "command" the micro whale to play these latest movies.
As far as the episodes are concerned, of course, is everyone's favorite. The micro whale's diamond members allow you to watch well-made pay-per-view TV shows at any time. Big IPs such as Qingyunzhi are broadcast without advertising. Your viewing process will not be interrupted by annoying ad breaks.
The afternoon of the weekend is the time when the male owner chases sports events, such as the Super League. . .
In this age of hardware homogenization, a powerful source of information and entertainment resources is the preferred basis for young consumers to choose online TV.
Micro whale television, its advantages in information and entertainment, is its main competitive advantage.
Although faced with the millet and thunderbirds, it is still very difficult to shake up the market position of micro-whales.
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