In recent years, smart TV boxes are nothing new for everyone, whether it is TV boxes like new millet Internet companies like Xiaomi or LeTV, or TV boxes produced by traditional manufacturers such as Tianmin and Infik, and the smart TV box market. The brand is dazzling. Some readers may have doubts: Now that smart TVs are becoming more and more high-end, many of them are 4K ultra-high-definition resolutions with ten-core processors. Does anyone really favor smart TV boxes?
Which users are suitable for smart TV boxes?
In fact, the answer is yes. Some users have purchased smart TVs earlier in their homes and can no longer meet the needs of watching high-definition video and playing 3D games. But if you replace a new smart TV, the cost of the investment is too high. At this time, the advantages of the smart TV box are highlighted. Only the price of around one hundred yuan is needed. The smart TV box with high hardware configuration and rich functions can be purchased. It is also good for users who are still using non-smart TVs. s Choice. Recently, Ovid Cloud (AVC) announced the 2015 domestic TV box market big data, some of which are still worthy of attention.
One hundred yuan price TV box best-selling ratio of 40%
For smart TV box products, products in different price segments offer consumers a great deal of choice. We take the statistical results in the fourth quarter of 2015 as an example to see which of the price segment's smart TV boxes is the most popular among users. According to big data, the price segment products under 99 yuan, the market sales accounted for 9.6%; 100 yuan -199 yuan products accounted for 40.9%; 200 yuan -299 yuan products accounted for 33.1%; 300 yuan -399 yuan products The proportion is 14.1%; 400-499 yuan products accounted for 1.1%; 500-599 yuan products accounted for 0.6%; 600-699 yuan products accounted for 0.3%; 700-799 yuan products accounted for It is 0.1%; the proportion of products with more than 800 yuan is 0.1%.
Big data shows that the most popular TV boxes with a price of around $100 are the most popular
From this set of data, it is not difficult to find that the most popular smart TV box products in the market today are products with a price range of RMB 100-$199, accounting for a maximum of 40.9%. The second place is 200-299 yuan products, accounting for 33.1%, and the third place is 300-399 yuan products, accounting for 14.1%. The 400 yuan and above products have a lower market share, which shows that the high-priced smart TV boxes do not have too much market demand and are relatively niche products.
Tmall and Xiaomi are among the top manufacturers of traditional TV boxes falling
In the current smart TV box market, there are some old TV box manufacturers, such as Tianmin, Haimeidi, Infik, etc. There are also some new generation of Internet brands, such as millet, Tmall, and so on. In 2015, according to big data, in the online smart TV box market in 2015, the top 10 brand market accounted for sales: Tmall accounted for 22.0%, millet accounted for 18.7%, Infik accounted for 8.3%, Timmin accounted for 6.8%, Diyoute accounted for 5.3%, Huawei accounted for 4.9%, Umedian accounted for 4.3%, Haimeidi accounted for 4.3%, Skyworth accounted for 4.2%, Kaibor accounted for 3.4%.
2015 brand smart TV box market sales accounted for
It can be seen that the current veteran TV box makers have no obvious advantage over the new generation. In the Top3 brand, Tmall and Xiaomi are divided into champions and runners-ups. Incumbent TV box makers only have Infinico finalists. To analyze the reasons, the advantage of Tmall Box lies in the favorable conditions for brand promotion. With the advantage of Tmall platform, it can be well publicized and allow consumers to understand products better. The millet box has a lot of rice flour support, and good value for money has also become one of the reasons for selling.
4K box does not pay attention to models only accounted for more than 30%
As we all know, users are now demanding more and more resolution, from 720P to 1080P, to 4K ultra-high definition, the resolution has increased from 1366x768 to 3840x2160. So, is there any change in the resolution of smart TV boxes on the market? According to big data, we use the data in the fourth quarter of 2015 as an example. In the newly-listed models, 720P resolution is supported. The ratio of type is 0.1%, the proportion of models supporting 1080P Full HD resolution is 61.6%, the proportion of models supporting 4K Ultra HD resolution is 37.1%, and the models supporting other resolutions are 1.2%.
Listed in the new species, 4K ultra-high-definition smart TV box is only 40%, or to 1080P full HD products
Why doesn't the 4K smart TV box pay attention?
Among the newly-listed products, there are mainly models that support 1080P full HD, accounting for more than half, reaching 61.6%. The emerging 4K Ultra HD resolution accounts for 37.1% of the newly-listed models. At present, the smart TV box manufacturers pay attention to the 1080P full HD market. It can be seen from the new listing situation that the 4K model does not occupy a high proportion. In fact, the reason for the analysis is not complicated. This is because it is considered that some users' home TVs are not 4K TVs and they still use traditional 1080P full HD resolution TVs.
The author's point of view: smart TV box development prospects are considerable, to become a smart TV supplement
In the coming period, the smart TV box market still has a good development prospect. According to big data forecasts, sales of domestic smart TV boxes will reach 11.62 million units in 2016. On the whole, in the smart TV box market, smart TV boxes with prices of around one hundred yuan are becoming mainstream products in the market. On the brand side, Tmall, Xiaomi and other Internet brands have a higher share of the smart TV box market. In terms of high-end products, smart TV boxes with 4K ultra-high-definition resolution do not have a high proportion of new products. Mainstream boxes still only support full-HD resolutions of 1920x1080.
Which users are suitable for smart TV boxes?
In fact, the answer is yes. Some users have purchased smart TVs earlier in their homes and can no longer meet the needs of watching high-definition video and playing 3D games. But if you replace a new smart TV, the cost of the investment is too high. At this time, the advantages of the smart TV box are highlighted. Only the price of around one hundred yuan is needed. The smart TV box with high hardware configuration and rich functions can be purchased. It is also good for users who are still using non-smart TVs. s Choice. Recently, Ovid Cloud (AVC) announced the 2015 domestic TV box market big data, some of which are still worthy of attention.
One hundred yuan price TV box best-selling ratio of 40%
For smart TV box products, products in different price segments offer consumers a great deal of choice. We take the statistical results in the fourth quarter of 2015 as an example to see which of the price segment's smart TV boxes is the most popular among users. According to big data, the price segment products under 99 yuan, the market sales accounted for 9.6%; 100 yuan -199 yuan products accounted for 40.9%; 200 yuan -299 yuan products accounted for 33.1%; 300 yuan -399 yuan products The proportion is 14.1%; 400-499 yuan products accounted for 1.1%; 500-599 yuan products accounted for 0.6%; 600-699 yuan products accounted for 0.3%; 700-799 yuan products accounted for It is 0.1%; the proportion of products with more than 800 yuan is 0.1%.
Big data shows that the most popular TV boxes with a price of around $100 are the most popular
From this set of data, it is not difficult to find that the most popular smart TV box products in the market today are products with a price range of RMB 100-$199, accounting for a maximum of 40.9%. The second place is 200-299 yuan products, accounting for 33.1%, and the third place is 300-399 yuan products, accounting for 14.1%. The 400 yuan and above products have a lower market share, which shows that the high-priced smart TV boxes do not have too much market demand and are relatively niche products.
Tmall and Xiaomi are among the top manufacturers of traditional TV boxes falling
In the current smart TV box market, there are some old TV box manufacturers, such as Tianmin, Haimeidi, Infik, etc. There are also some new generation of Internet brands, such as millet, Tmall, and so on. In 2015, according to big data, in the online smart TV box market in 2015, the top 10 brand market accounted for sales: Tmall accounted for 22.0%, millet accounted for 18.7%, Infik accounted for 8.3%, Timmin accounted for 6.8%, Diyoute accounted for 5.3%, Huawei accounted for 4.9%, Umedian accounted for 4.3%, Haimeidi accounted for 4.3%, Skyworth accounted for 4.2%, Kaibor accounted for 3.4%.
2015 brand smart TV box market sales accounted for
It can be seen that the current veteran TV box makers have no obvious advantage over the new generation. In the Top3 brand, Tmall and Xiaomi are divided into champions and runners-ups. Incumbent TV box makers only have Infinico finalists. To analyze the reasons, the advantage of Tmall Box lies in the favorable conditions for brand promotion. With the advantage of Tmall platform, it can be well publicized and allow consumers to understand products better. The millet box has a lot of rice flour support, and good value for money has also become one of the reasons for selling.
4K box does not pay attention to models only accounted for more than 30%
As we all know, users are now demanding more and more resolution, from 720P to 1080P, to 4K ultra-high definition, the resolution has increased from 1366x768 to 3840x2160. So, is there any change in the resolution of smart TV boxes on the market? According to big data, we use the data in the fourth quarter of 2015 as an example. In the newly-listed models, 720P resolution is supported. The ratio of type is 0.1%, the proportion of models supporting 1080P Full HD resolution is 61.6%, the proportion of models supporting 4K Ultra HD resolution is 37.1%, and the models supporting other resolutions are 1.2%.
Listed in the new species, 4K ultra-high-definition smart TV box is only 40%, or to 1080P full HD products
Why doesn't the 4K smart TV box pay attention?
Among the newly-listed products, there are mainly models that support 1080P full HD, accounting for more than half, reaching 61.6%. The emerging 4K Ultra HD resolution accounts for 37.1% of the newly-listed models. At present, the smart TV box manufacturers pay attention to the 1080P full HD market. It can be seen from the new listing situation that the 4K model does not occupy a high proportion. In fact, the reason for the analysis is not complicated. This is because it is considered that some users' home TVs are not 4K TVs and they still use traditional 1080P full HD resolution TVs.
The author's point of view: smart TV box development prospects are considerable, to become a smart TV supplement
In the coming period, the smart TV box market still has a good development prospect. According to big data forecasts, sales of domestic smart TV boxes will reach 11.62 million units in 2016. On the whole, in the smart TV box market, smart TV boxes with prices of around one hundred yuan are becoming mainstream products in the market. On the brand side, Tmall, Xiaomi and other Internet brands have a higher share of the smart TV box market. In terms of high-end products, smart TV boxes with 4K ultra-high-definition resolution do not have a high proportion of new products. Mainstream boxes still only support full-HD resolutions of 1920x1080.
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