Analysts have long been predicting that virtual reality and augmented reality will take off. Although 2016 was slightly less than market expectations, market analysts once again forecast that 2017 will be a good year for VR and AR.
Greenlight Insights expects that the global VR camp will reach US$7.2 billion by the end of 2017. IDC pointed out in a recent report that global VR and AR headline shipments will grow to 2.3 million units in the first quarter of this year. IDC said that thanks to the products that will be listed in the second half of this year, headline shipments are expected to show triple-digit growth throughout the year.
However, if there is no content that can leave users on the platform, all sales data and shipments are meaningless. For this reason, Nokia and Technicolor are looking to enter the market from this direction.
Nokia announced that it will cooperate with Technicolor and the two parties will jointly produce "new and engaging" VR content through Nokia OZO+ cameras and OZO content creation tools. The Finnish company said that the first project of both parties will be a series of 360 Masterclass (360 degree master class) held at the Technicolor Experience Center in Los Angeles. This course will share with professionals the lessons learned from producing excellent VR films, and the differences between this medium and the traditional movie experience.
Marcie Jastrow, head of the Technicolor Experience Center, said: "In the production of immersive content, the real camera is the key to the storytelling process. Nokia has invested a lot of time and research to explore how to Producers provide the tools needed to shoot high-quality images.Technicolor has been applying our industry-leading color science and image processing pipelines for years, working with camera manufacturers to create the highest quality capture technology and effects.This is why the Technicolor Experience Center We are very proud of working with Nokia to provide courses that explore high quality immersive content creation."
In addition to the OZO+ camera and OZO Creator VR integration software, Nokia said that they have introduced the new OZO Reality Platform (including OZO Deliver, OZO Player SDK and Nokia VR format expansion) to bring more audiences through transmission and playback interoperability. High quality experience. Nokia said that these technologies enable more partners to achieve high-resolution images and stereo, and support mixed reality content captured by any high-quality VR camera system.
The cooperation between Nokia and Technicolor is only a small part of the overall industry to promote the development of video content. Ericsson recently pointed out in the "Mobile Market Report" that it is expected that video will account for three quarters of mobile data transmission by 2020. The report also pointed out that some of the early 5G use cases will support VR and AR applications.
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