With the development of the automobile industry, does the judging standard of the "three major pieces" of traditional automobiles also need to keep pace with the times?
For most people, judging the quality of a car, the quality of the "three big pieces" is a basic criterion; however, this criterion comes from the mouth of the "master" when the Chinese auto market was just emerging. With the modularization and maturity of automobile technology, the performance and quality of different brands of automobiles have become more and more stable, and the difference between the traditional "three major pieces" has also become smaller and smaller.
Therefore, to evaluate the quality of a car, it is also necessary to introduce some new "factors of the times." And "design", as an important means for cars to impress people and enhance experience, should become the "fourth piece" standard that reflects the sense of the times of the automobile in addition to the traditional "three big pieces" standard.
A few days ago, the editor experienced the new Dongfeng Peugeot 408 in a coastal city. Let's take it as an example to see how the French car, which has always been known for its design, meets the new "four major" standards.
Power: THP series engine
The new Dongfeng Peugeot 408 provides two power configurations, 230THP PureTech and 350THP PureTech, which correspond to two turbocharged direct injection engines of 1.2T and 1.6T respectively. The THP engine is a power system jointly developed by the French PSA Group and the BMW Group. The characteristic is response. Fast, high output, low energy consumption, more suitable for urban working conditions.
Compared with mainstream engine products in the industry, THP series engines, like the familiar Volkswagen TSI series engines, are serialized and modular power products developed by the Group. For manufacturers, such products can reduce R&D costs and manufacturing costs; for consumers, it means more stable and reliable performance, more choices and relatively lower purchase costs.
Transmission: Aisin 6-speed automatic manual transmission
Partnered with the THP engine is a 6-speed automatic manual transmission from Japan's Aisin. This set of transmission is used in many models, not only products under the French PSA Group, including many independent brand products and even some high-end models, all use this 6-speed automatic manual transmission, which is enough to show its excellence Performance and outstanding quality.
In the actual driving of the new 408, the working state of this 6-speed automatic manual transmission is well hidden: silent when upshifting, agile and smooth when downshifting, even if you are accelerating and overtaking, you need to shift gears. When the position is directly lowered to the bottom, the response time of the gearbox and the smoothness of the power connection are also remarkable.
If you apply the classic evaluation of the gearbox-"The best gearbox can make you completely unable to feel its existence at work"-then this Aisin 6-speed automatic manual transmission is definitely in line This describes the typical product.
However, it should be noted that, as a vehicle manufacturer that highly relies on Aisin automatic transmissions, Peugeot still needs to prepare a "backup plan" to prevent the "out of supply" of Aisin transmissions from affecting vehicle shipments. It hasn't happened before.
Chassis: PSA platform technology homologous to the Citroen master chassis
For some people, the rear suspension of PSA products is often criticized by innocent people, and it is called "board suspension" with poor technical content; but for several PSA owners around me, this rear suspension is not so unbearable, even many The word-of-mouth at the time was just the opposite: with the assistance of this non-independent suspension system, the chassis of the PSA product performed very well, and it could truly achieve clean low-speed vibration and stable high-speed driving.
As evidenced by personal experience, "I" once drove a Citroen C6 through a section of the highway that had just fallen under heavy rain. At that time, the road surface area was one beach on the left and one beach on the right, which meant that vehicles would often drive through the accumulation on one wheel. Water point. At this time, if the vehicle chassis is not well adjusted, the steering wheel will automatically deflect to one side under the uneven force on the left and right. At this time, if the driver does not handle it properly, the result will be very serious. But when the C6 I was driving at the time, when the speed was kept at 120km/h, the performance of the steering wheel was still "calm".
In the new Peugeot 408 that I drove this time, on a road section specially selected by "I", after the vehicle speed was raised to the maximum speed limit, the vehicle's midway acceleration ability, body stability and rear wheel tracking were still very good. It can be seen that The Peugeot, which is at the same door as Citroen, also has the essence of the chassis tuning of the former.
The fourth piece: design from life
In the editor’s opinion, “French design†is the main weapon for PSA to achieve core differentiation with its German, American, and Japanese competitors at the moment when the automotive industry has begun to promote modular and family-oriented products on a large scale. In addition to the traditional core "three major pieces", it can open up the main way to connect with consumers.
In order to achieve differentiated "French design", the editor believes that three aspects of potential can be explored: one is to provide product design with distinctive psychological experience; the other is to provide digital and human-computer interaction technology for differentiated user experience; and the third is to provide A complete product ecological chain.
In terms of psychological experience, the editor believes that the French designer is like a unique existence among a group of powerful enemies. The niche needs a special understanding, and at the same time it is so important that it is indispensable. Take the new 408 for this test drive. In other words, "I" has always admired this generation of Peugeot family's treatment of vehicle design:
The primary and secondary headlights with strong sculptural sense give the 408, even the same door 308, 4008 and other models a piercing appearance, while the built-in cat's paw-shaped taillights vividly outline a smart car rear , And echoed with the front of the car.
In addition, the front wheel eyebrows of the new 408 use a full convex shape to create a sense of visual stability (appearing wide), but the rear wheel uses a concave design between the wheel eyebrows and the waist line, which emphasizes the cat The sense of tightness and strength when the back waist of the family animals is narrowed, these designs, if it were not for a deep understanding of life and simulated animals, would not be so vividly reflected in the car.
To the editor, that is, to a shit shoveling officer who has been scratched by the cat owner countless times, the first time I saw this design, I couldn’t help but let his hair stand up-I would never think before that, which designer can still handle The animal elements are reproduced so vividly and brilliantly on the car.
In terms of interior, the design style of the new 408 tends to be extremely simplified. Many complex functions are integrated into the touch-sensitive display of the center console, but some key common functions, such as air conditioning defogging, air conditioning off, and volume knobs, The physical buttons are still retained, and this involves the consumer experience.
At the level of user experience, Peugeot’s designers will indeed create a unique environment for use. Whether it’s the "i-Cockpit cockpit" or the functional interaction that relies on the large screen, consumers can find it in products of the same level. A touch of "willfulness", but a unique experience:
On this generation of new 408, the large 9.7-inch central control screen also integrates multi-level functions such as air conditioning, Blue-i in-vehicle interconnection, navigation, multimedia, reversing video, driving assistance, system settings, etc., and the corresponding operation logic design It is also more user-friendly, and some important functions can be quickly activated.
It should be noted that in the panoramic image function on the new Dongfeng Peugeot 408, it uses excellent software design to make the panoramic function assisted by the two cameras achieve the purpose that most other brands have not achieved with the four cameras (on Figure)-Eliminate the shadows on the four corners of the body, which even makes it more convenient than the use of individual luxury brand products in this function (in crowded cities, the four corners of the body are the easiest to interact with other vehicles or obstacles. Wipe the place, so there is no "shadow is important").
But on the other hand, although there are some functional highlights, the digital technology provided by the new 408 car-machine system is generally not as advanced as the functional experience provided by competitors. This aspect is in line with digital service providers in the industry. Technical limitations are related. On the other hand, it also means that Peugeot needs to combine its "ecological strategy" and consider using its own design advantages to achieve differentiated services with a series of products in the future.
From the perspective of "ecological environment", perhaps few car brands can be as "versatile" as Peugeot. In the more than one hundred years since it started to produce cars, it has been involved in too many manufacturing fields, such as hardware tools, household utensils, and telescopes. , Surgical instruments, shotguns, radios, sewing machines, etc. Even Peugeot can sit with BMW and Honda at the moment, sharing the title of dual-material manufacturer of cars and motorcycles.
Most importantly, if Peugeot intends to open up the digital connection between its products and form a complete ecological environment, its presence in the global Peugeot Design Lab "Peugeot Design Lab" (similar to "Porsche Design") may play a decisive role. The role of.
On the one hand, in the field of traditional automobile manufacturing, Peugeot’s product development philosophy of "designers prior to engineers" in the product development system enables it to have the system mechanism for the personalized and experiential changes required for future automotive products.
On the other hand, as a global brand design studio, Peugeot Design Labs are located in Paris, Shanghai, San Francisco and Sao Paulo, giving it a global perspective to analyze and quantify the most complex or simplest products and experiences; at the same time, across the car , Aircraft manufacturing (Airbus, Dassault, Air France, Bombardier, etc.), outdoor sports and daily necessities, etc., which gives him a wealth of cross-industry design experience, and can integrate cars and products related to life through design Together.
In the future, as the automobile uses digital information technology to substantially arm itself, its core transportation attributes will gradually be packaged by diversified experience functions to form a brand new and unique product. In this process, understand the wishes of customers And the desire to create the appropriate experience is very important. With the brand’s 200 years of design experience and Peugeot designers cultivated from the French multiculturalism, it may help consumers of this brand not only to be satisfied with having excellent products, but also to find a A good experience of brand specificity.
But in order to achieve this goal, French Peugeot’s designers and strategy makers, as well as Dongfeng Peugeot, used a new vision to re-understand the industry, market, partners and consumers, and use a cooperative and flexible mentality to "communication" and change. It’s very important.
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