At the end of the year, various "returns" and "countings" are seen in the newspapers. Looking at the macroeconomic sector, strategic emerging industries are undoubtedly the most eye-catching keywords. As a major strategic choice of the country, among the seven strategic emerging industries that must be selected and developed with international vision and strategic thinking, the energy conservation and environmental protection industry ranks first. LED, the abbreviation for LED, is gradually becoming hot in the name of "new". While interpreting policies and analyzing the industry, we will focus on the enterprise to set aside the joy and worry of development.
Policy "shooting the shore"
The policy of the round is good, and it is like a wave that constantly pushes the tide of industry development. Recently, the National Semiconductor Lighting Product Application Demonstration Project (LED Road/Tunnel Lighting Products) announced the results of the finalists and made public announcements. It is understood that the Department of Resource Conservation and Environmental Protection of the National Development and Reform Commission, the Urban Construction Department of the Ministry of Housing and Urban Development and the Policy and Regulation Department of the Ministry of Communications are the tenderers of the semiconductor lighting product application demonstration project. The tender products are LED road/tunnel lighting products. The launch of the demonstration project is a positive performance of the third round of LED policy of the Chinese government.
In order to promote the localization, maturity and industrialization of LED semiconductor technology, and closely follow the world development trend of LED applications, the Chinese government launched the “Ten Cities and Ten Thousand†semiconductor lighting application demonstration city program by the Ministry of Science and Technology in early 2009. It is the Chinese government's first round of large-scale policy support for LEDs at the central level.
The second round of policy was born in April 2010. The National Development and Reform Commission, the Ministry of Finance, the People's Bank of China, and the State Administration of Taxation jointly issued the "Opinions on Accelerating the Implementation of Contract Energy Management to Promote the Development of Energy-Saving Service Industry" - the so-called contract energy. Manage EMC. The opinion puts forward that by 2015, a relatively complete energy-saving service system will be established, making contract energy management one of the main ways to implement energy-saving renovation by energy-using units.
Although the first two rounds of policies exposed many flaws in the implementation process, under the policy incentives, many companies began to re-examine and value the development potential of the LED industry, and set off a wave of "LED fever" in the mainland.
Industry dilemma
LED lights, or LEDs, are solid-state semiconductor devices that convert electricity into light. Instead of incandescent lamps, it has become the main lighting tool, rather than staying in the field of landscape lighting, which is almost a consensus from industry companies to the investment community. However, because the cost of LED lights is still high, there is a view that the key to the cost of LED lights is when to replace them.
According to the research report of Shenyin Wanguo, the cost per watt of LED lamps is 10 times that of fluorescent lamps, but considering the power saving effect, the illumination cost is within 5 times of the latter. Yu Bin, an analyst at the company, believes that LED lights can be recovered in 10,000 hours.
However, people in the industry are anxious about the cost of “the high place is not coldâ€. Li Xuliang, chairman of Qinshang Optoelectronics Co., Ltd. believes that the price of LED indoor lighting products is relatively expensive at present, mainly because the “quantity†in the application market is still very small, and because the “quantity†of the application is small, The price of LED indoor lighting products is high.
Starting with hardware accessories, Li Xuliang, who has been engaged in the lighting industry for more than 10 years since 1997, has pointed out that there are still many difficulties in the development of the LED industry. More prominently, application technology still needs a lot of breakthroughs, including stable and efficient power supplies, and further breakthroughs are needed worldwide. In addition, there are problems such as chip packaging, thermoelectric separation. Li Xuliang said that in the past 10 years, the industry has focused on chips, epitaxial wafers and equipment, but in fact, the entire semiconductor lighting industry chain is very long. "Semiconductor lighting is like a large wooden barrel made up of many wooden boards. The chips are only One of them is just a piece of wood." The implication is that "short board" does not only appear in the field of chips.
He Zaihua, a researcher at China Investment Consulting, pointed out that the current scale of the LED industry is made up of many foreign military forces. Although the scale is considerable, the industrial development is still in its infancy, and there is any current stage of industrial development. Whether it will overdraw the future market is still uncertain, but the existing problems have emerged, such as lack of core technology, lack of innovation ability, chaotic market competition, and uneven product quality. These problems have seriously hindered the current level of LED market promotion.
At present, the international economic environment is still unstable, and the economic recovery is not obvious. Therefore, under the stimulus of relevant economic policies, the high-tech concept industry with LED as the focus is significantly more concerned than other real economic industries, and is saving energy. Driven by emission reductions, the LED industry is not only an opportunity but also a challenge. With the increase of state subsidies, LED enterprises have further expanded to other second- and third-tier cities as well as the vast rural areas. Under the fierce market competition, industry reshuffle is inevitable.
Cost "short board"
Compared with foreign products, domestically produced LED lighting products have been very competitive, but the biggest competitor of LED lights, the price of energy-saving lamps is only about 10 yuan, more than 10 times the price hinders the popularity of LED lights.
"Our LED lights are mainly used in commercial hotels and other places. For ordinary people, although LED lights have many advantages, but the price of hundreds of dollars, so many people are not willing to pay for their bags." A dealer in the lighting market said. Some experts believe that it is unrealistic to reduce the cost of LED lamps to the same level as energy-saving lamps. However, according to industry practice, if the price of LED lamps drops to 40 to 60 yuan (about 1/3 of the original price), consumers will accept LEDs. The lights will also replace the energy-saving lamps and enter every household.
How to reduce costs and promote universal promotion? According to Li Xuliang, Qin will introduce a series of cost-effective LED indoor lighting products to the market. "One 5 watt bulb, the original ex-factory price of 88 yuan, now only sells 55 yuan. One point." So that more ordinary consumers feel that LED lighting products are no longer expensive, and ultimately realize the LED sneak peek in the application market, and gradually reduce the price of LED lighting products, thereby accelerating the promotion of LED lighting. The product has entered the civilian sector in an all-round way. He said, “The first step is to make the middle class more affordable, even if it is successful; then use it for 3 to 5 years to make it affordable for all. â€
Enterprises also make loud calls for various occasions and need state support. In mid-November, at the 12th International High-tech Achievements Fair held in Shenzhen, exhibitors who were the “energy-saving and environmentally friendly industries†of the seven strategic emerging industries were exhibited in the National Development and Reform Commission. At the exhibition site, Li Xuliang told this reporter that as a company, it is not possible to rely solely on government support, but also to make profits and lower the price. As a winner of the policy dividend, he even used "gratefulness" to describe the inclination of previous policies to his company. Li Xuliang also stressed that he hopes that the government will promote and encourage the LED industry while supporting the policy.
What is worth pondering is that even if the cost reduction is realized, after the industry is shuffled, it will bring about an increase in the profit rate of the enterprise, or let the public enjoy the achievements of scientific and technological development, and still stay at the stage of talking on paper.
High-profile "turn around"
According to the bidding results, 8 high-tech products such as RL1P1042 street light and TL1D1042 tunnel light of LED industry leading enterprise Dongguan Qinshang Optoelectronics Co., Ltd. were successfully selected.
Recently, diligently entered the field of LED indoor lighting. The strategic deployment named "A Plan", the main content is that the company will fully promote cost-effective LED indoor lighting products. "With the support of large procurement, large logistics and mass production, the price of LED indoor lighting products will be more favorable." Really enter the homes of ordinary people." Li Xuliang said.
It is understood that as early as last year, the National Development and Reform Commission and the United Nations Development Programme (UNDP), the Global Environment Facility (GEF) signed the "China phasing out incandescent lamps, accelerate the promotion of energy-saving lamps" project, plans to phase out incandescent lamps within three years. The timely launch of Qinshang Optoelectronics “A Plan†will accelerate the popularization of LED indoor lighting.
Despite the successful bidding for LED roads and tunnel lighting, there is no gain in the field of indoor lighting. Here, the relevant person in charge of the group said that the current indoor lighting of enterprises is still in a rising period. In the process of promoting LED indoor lighting products, the primary problem that will be faced is the quality assurance of the products used. While meeting high-quality lighting, there are still some technical problems that need to be solved, such as how to improve light efficiency, how to solve light decay and heat dissipation; what can not be ignored is the price issue, and how to reduce the cost of chips and drives. As far as the current domestic market is concerned, the price is still too high, and most ordinary people still cannot afford it. Diligence is only a microcosm of the LED industry. Under the influence of various factors such as policy, technology, competition, and cost, whether it is possible to complete the gorgeous turn to indoor lighting requires time and market testing.
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