LED industry "shuffle" part of the counter-attack

Just when the LED lighting industry loomed the market warming signal, the sudden collapse of Zhongshan Hung Kee once again made many small and medium-sized LED companies tight-knit, the low-end market seems to be making a painful lesson for their “crazy price”, Jiangmen City, three Thai lighting products Co., Ltd. launched a counter-attack to launch LED lamp series, steadily seeking stability, avoiding shopping.

For a long time, the LED market represented by the ancient town of Zhongshan has been detained as a “chaotic, poor” hat. Many local small workshop LED manufacturers are often criticized by industry players for their low production strength and low technical content. On the other hand, its ultra-low product prices have allowed many domestic distributors and buyers to regard it as a wholesale treasure, which is doomed to enter the price cycle of the LED market.

Zhongshan City Science and Technology Bureau statistics show that there were more than 1,200 LED companies in Zhongshan in 2012, of which nearly 100 were above-scale enterprises. Their output value reached 35.65 billion yuan, an increase of 55% year-on-year. And there are only a handful of lighting companies with annual output value of about 150 million yuan, such as Xiongji, which is still the first to fall into the industry.

In the past two years, there have been more and more traditional lighting factories that transform LED lighting. Small and medium-sized LED lighting companies have also blossomed everywhere. “Anyone wants to do a good job, but the lighting manufacturers in Zhongshan are very concentrated. They have no patience and they don’t have much capital. To consume, how to survive is the problem it urgently needs to face."

The reporter investigated a number of LED companies in Zhongshan and found that such companies as Hung Kee have produced and supplied low-end LED products to a large number of companies and faced the same survival difficulties. They are all paying attention to prices rather than services. Repeated emphasis, good positioning, in order to have a way out, in the intense LED competition, the strong launch of LED grille lamp series, pre-mainstream grille lamp series in the domestic mainland market, the current Thai brand has successfully entered the African market, Poland And the British mainland, adhere to their own way, I believe the customer's vision.

The bankruptcy of Hung Kee has touched many suppliers' fragile nerves. Small and medium-sized enterprises represented by the ancient town of Zhongshan continue to blindly lower their prices, pass the low-margin line, and neglect their own product quality, but they themselves will shuffle the storm in the low-end market. In the first place, it was accelerated and withered.

To survive, enterprises rely on quality, quality is guaranteed, customers will be able to cooperate for a long time, good companies must keep up with the times, and good brands must stand the test of time.