Liard recently said on the Shenzhen Stock Exchange that the company's LED small-pitch TV sales began to grow in the second half of last year. This year's situation is good. After the first quarter sales season, orders began to grow in May. LED small-pitch TVs are expected to explode this year or in the future.
It is understood that LED small-pitch TV products are the high-end products that Liard first launched and entered the market. They are mainly used in dispatching rooms, conference rooms, etc., and most of the customized products. LED small-distance TV refers to display products with a dot pitch of less than 4mm. At present, LED small-pitch TV products developed by the company have been serialized and standardized. LED small-pitch TV products successfully put into the market include dot pitches of 4mm, 3.125mm, and 2.5. The products of mm, 1.9mm and 1.6mm have the advantages of high brightness, no seam shape, long life, high energy efficiency, wide viewing angle, short response time, light weight and stereo display.
Some insiders have commented that the current domestic LED display has a dot pitch of 5-10mm, and the leading products can achieve 3-4mm. Liard's LED small-pitch TV is the world's smallest dot-pitch and highest-definition LED TV, representing the forefront of LED application industry technology.
Liard said that the gross profit margin of LED small-pitch TV has reached more than 37%; in 2012, the company originally expected sales of small-pitch TV products to reach 50 million yuan. After one year of promotion, it finally realized 200 million. Sales, confirmed revenue of 153 million yuan, far exceeded expectations. The company expects that LED small pitch products will still have a good growth in 2013.
At present, LED small-pitch TV has become the main force of Liard's main revenue growth and gross profit margin improvement. According to the company's quarterly report, LED small-pitch TV achieved sales revenue of 337,784 million yuan in the first quarter of this year, accounting for 30.83% of the product sales revenue, an increase of 413.37% over the same period of last year, becoming the biggest bright spot. At the same time, the company's comprehensive gross profit margin also increased by 2.33 percentage points year-on-year to 34.54%.
The above-mentioned insiders also said that technically, Liard's LED TV can make a naked-eye 3D effect. For this application, Liard said: "The company has carried out the development of naked-eye 3D three years ago. So far, the laboratory stage has been completed, but there is still a long way to go from marketing."
It is understood that LED small-pitch TV products are the high-end products that Liard first launched and entered the market. They are mainly used in dispatching rooms, conference rooms, etc., and most of the customized products. LED small-distance TV refers to display products with a dot pitch of less than 4mm. At present, LED small-pitch TV products developed by the company have been serialized and standardized. LED small-pitch TV products successfully put into the market include dot pitches of 4mm, 3.125mm, and 2.5. The products of mm, 1.9mm and 1.6mm have the advantages of high brightness, no seam shape, long life, high energy efficiency, wide viewing angle, short response time, light weight and stereo display.
Some insiders have commented that the current domestic LED display has a dot pitch of 5-10mm, and the leading products can achieve 3-4mm. Liard's LED small-pitch TV is the world's smallest dot-pitch and highest-definition LED TV, representing the forefront of LED application industry technology.
Liard said that the gross profit margin of LED small-pitch TV has reached more than 37%; in 2012, the company originally expected sales of small-pitch TV products to reach 50 million yuan. After one year of promotion, it finally realized 200 million. Sales, confirmed revenue of 153 million yuan, far exceeded expectations. The company expects that LED small pitch products will still have a good growth in 2013.
At present, LED small-pitch TV has become the main force of Liard's main revenue growth and gross profit margin improvement. According to the company's quarterly report, LED small-pitch TV achieved sales revenue of 337,784 million yuan in the first quarter of this year, accounting for 30.83% of the product sales revenue, an increase of 413.37% over the same period of last year, becoming the biggest bright spot. At the same time, the company's comprehensive gross profit margin also increased by 2.33 percentage points year-on-year to 34.54%.
The above-mentioned insiders also said that technically, Liard's LED TV can make a naked-eye 3D effect. For this application, Liard said: "The company has carried out the development of naked-eye 3D three years ago. So far, the laboratory stage has been completed, but there is still a long way to go from marketing."
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