OSRAM will invest about 3 billion euros by 2020, of which 2 billion euros will be spent on research and development and 1 billion euros will be used to build new plants in Malaysia. Since the sale of the general lighting business to the Chinese company Mulinsen last year, the lighting giant Germany OSRAM is transforming into a technology company.
On May 18th, OSRAM announced the acquisition of a stake in a German startup, Agrilution, to capture plant lighting. OSRAM has previously developed lighting solutions for greenhouse plants, and the smart home appliances developed by Agrilution can be used to identify the seeds grown in the cabinets and to automatically adjust the temperature, watering and lighting after applying the LED lighting technology from OSRAM. Conditions allow users to grow flowers, vegetables and vegetables without being affected by the weather.
In fact, with the rise of China's LED lighting companies, multinational lighting giants such as Osram, Philips and GE have adjusted their strategies. Siemens split Osram, Philips also split the lighting business, and GE Lighting closed its Chinese branch.
The industry has speculated that these veteran multinational lighting giants are already "incorruptible." Osram has used performance to prove that the company has grown healthier after “getting rid of the burdenâ€.
In the second quarter of fiscal 2017, OSRAM achieved a business income of 1.05 billion euros in January-March after a comparable calculation, that is, adjustment of product composition and currency impact, an increase of approximately 10% year-on-year. The comparable growth rate for the same period last year was about 6%.
“The sale of the light source business will accelerate the growth of Osram and achieve greater profits.†Osram CEOllaf Berlien said, “Our growth rate in the second quarter has almost doubled. We have seen strong growth in high-tech businesses such as optoelectronics and specialty lighting. This shows that our strategy is feasible."
Currently, OSRAM has three strategic pillars, including specialty lighting, lighting solutions and systems, and upstream optoelectronic semiconductor business. The plant lighting that OSRAM has increased in this time is the business sector of special lighting.
According to the plan, OSRAM will invest about 3 billion euros by 2020, of which 2 billion euros will be used for research and development investment to open up new markets, and 1 billion euros will be used to build new LED chip factories in Malaysia. By 2020, OSRAM's annual revenue will exceed 5 billion euros and its profit (EBITDA) will reach 1 billion euros.
LED chips are the largest market segment in the field of optoelectronic semiconductors. Currently, the global market has sales of about 5.7 billion euros a year. By 2020, it is expected to grow at an average annual growth rate of 7.5%.
In addition to increasing investment in LED chips, OSRAM is expanding the use of LED lighting in high-tech applications such as plant lighting, industrial 4.0 intelligent lighting, smart car lighting, optical communications, and gesture recognition and iris recognition technologies.
However, the plant lighting market is still in the early stages of cultivation, and the demonstration significance in the short term is greater than the substantive commercial operation.
At the end of December last year, the "Yokosuka Toshiba Clean Room Farm" (referred to as "Clean Room Farm"), which was operated for more than two years in Kanagawa Prefecture, Japan, quietly came to an end. In a statement issued earlier, Toshiba once said: "The closure of the plant factory will also stop the production and sale of vegetables such as lettuce." The news immediately triggered an uproar in the new agricultural field in Japan.
In the past two years, the once-popular plant factory model suffered major setbacks in Japan. In addition to large companies such as Toshiba withdrawing from this field, about 70% of the plant factories in Japan are actually in a state of loss or bleak operation.
The person in charge of the company admitted: “The vegetables produced by the plant have not become high-quality goods. The main reason is that the difference in taste and taste of open-air vegetables is not obvious.â€
The director of the Japan Plant Factory Research Association, Gu Feng, warned: "Many people, blindly participating in the cultivation of agricultural knowledge, did not know how to build a sales channel. How to build a profit compared with cultivation technology? Good sales channels and increased productivity."
For OSRAM, the problem is not in the technical aspects. Since the demand in the end market has not exploded, and the requirements for light in each plant are different, many companies have no ability to respond to the wavelength of light regulation according to plants, nor the wavelength of light required by specific plants. .
Without the support of quantity, the cost of upstream will remain high.
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