[Source: "High-tech LED - Research Review" October issue Liu Qiaomei]
Since the end of last year, the lighting layout of Philips Lighting in China has suddenly accelerated – investing 25 million euros in the construction of LED professional lighting solution production base in Chengdu and a modern lighting exhibition center covering an area of ​​10,000 square meters.
“The global lighting industry is undergoing an innovative transformation from traditional lighting to LED lighting. Philips Lighting will continue to introduce meaningful lighting solutions to strengthen our leading position in LED lighting.†Philips Lighting Division The speech of Liang Hanfeng, President of China, fully expressed the strategy and goals of Philips Lighting in the field of LED lighting.
In the past few years, the Philips Group has sold non-core businesses such as semiconductors and mobile phones through strategic restructuring, and its main business has targeted the three major areas of healthcare, lighting and quality of life. Among them, in terms of lighting, Philips has a total of 13 lighting factories and 4 R&D centers in China.
"Philips' LED professional lighting project in Chengdu further clarifies its industrial value chain in China and consolidates its market position." An industry insider said that China's position on Philips' global strategic map is increasing.
"China is the world's largest LED production base. The industry's concerns about LED overcapacity are caused by exports being blocked. I would like to remind that China is still one of the world's three largest LED sales markets, and it will be the biggest one in the near future." Liang Hanfeng said.
LED strategic position
According to the third quarter 2012 financial report released by the Philips Group, LED lighting business sales increased by 51% year-on-year, accounting for 24% of all lighting business. Previously, LED lighting business sales have achieved a continuous growth of more than 20% in two quarters, directly driving Philips Lighting out of the relatively low development trend of the previous two years. .
"From the earnings report of the Philips Group in the first three quarters of this year, the LED lighting business has the fastest growth rate in the entire lighting business. It is clear that LED lighting has become an important strategic business for Philips Lighting." A Philips (China) The market researcher of Investment Co., Ltd. told the reporter of "High-tech LED".
According to GLII statistics, LED-related product revenues accounted for the entire Philips lighting business revenue, which has risen from 14% in the first quarter of 2011 to 24% in the third quarter of 2012, and this number continues to rise.
"It is estimated that by 2015, LED will account for 50% of the entire Philips lighting business." Liang Hanfeng has publicly stated that according to the current development of LED, I believe this goal can be successfully completed. He revealed that under the driving of this goal, Philips' performance in the LED lighting business increased by more than 100% in 2011.
And Philips Lighting's confidence in achieving sustained revenue growth in the LED business comes from the company's strong R&D team.
In 2011, the US Department of Energy announced that Philips won the "L Prize" award for its first successful LED light source to replace the traditional 60W incandescent bulb, and awarded $10 million. “To win this award, Philips Lighting has built an innovative team of more than 120 engineers, technology and lighting experts from different parts of the world (including experts from more than a dozen regions including Eindhoven and Shanghai). Through the team's concerted efforts, the entire development process of the new light source took only 9 months," said Philips Lighting.
At present, Philips Lighting has four R&D centers in China with more than 1,000 R&D personnel.
According to the GLII survey data, the annual output value of China's LED lighting application industry in 2011 is close to 78 billion yuan. The overall market demand for LED indoor and outdoor lighting is gradually rising, but the retail market for end consumers is still not widely activated. This is also left to the larger potential market space for all companies involved in the LED lighting market.
In Philips' view, with the government's strong support, the concept of low-carbon energy-saving and green lighting has become more and more popular, and China's LED lighting industry will continue to maintain a good growth trend. "Philips hopes to seize the opportunity of industry adjustment, further improve the industrial chain of Philips Lighting in China with the Chengdu LED project, and further consolidate its leading position in the Chinese market." Liang Hanfeng said.
Lock high-end customers
At the beginning of this year, Philips Lighting brought its full range of LED integration solutions to the Chinese market for the first time, and unveiled the 2012 marketing theme for the Chinese market – “Light, Transcend is not seen.†This is an opportunity to open the 2012 China LED lighting marketing. The curtain.
This time, Philips Lighting has exhibited a full range of integrated LED lighting solutions for major market segments such as landscapes, roads, offices, shopping malls, industry and home. "Philips has always led the innovation trend and pace of the entire lighting industry. In the future, Philips Lighting will closely meet the specific needs of local customers in the Chinese market, providing them with the most meaningful lighting solutions." Liang Hanfeng said to the media.
The intention of Philips Lighting to develop a segmented lighting market in such a high-profile manner is based on the relatively scattered status of China's LED lighting application market. According to GLII statistics, there is currently no lighting company in the industry with a market share of more than 1%. It is foreseeable that the integrated mergers and acquisitions of the LED lighting market will accelerate in the next three to five years, and small and medium-sized enterprises that lack scale effect or low technology content will be eliminated, and the market share is relatively concentrated.
At the same time, the LED lighting market is not a very focused market, as the application of LED lights in each area has different needs. For example, commercial and industrial lighting will consider total cost and aesthetics, while residential lighting will consider light quality, light environment and how to use it.
"Philips Lighting's production base in Chengdu is mainly engaged in the production of LED professional lighting solutions, such as roads, urban landscapes, office, commercial, industrial and other professional lighting fields." According to Philips employees, Philips lighting in Jiangsu, Shanghai, Shenzhen and other places 13 factories specializing in the production of lighting products, including energy-saving lamps, fluorescent lamps, professional lamps, home lighting and so on. In the road, urban landscape, office, business and other segments, Philips is equipped with a dedicated business team to follow up.
“It’s like selling a top with a pair of trousers. Selling the solution is nothing more than cooperating with the engineering company to package and sell your entire product (including control, light source, lighting, etc.).†General Manager of Shenzhen Laiwei Optoelectronics Co., Ltd. Jian said that by combining products and services, profits will be relatively high.
Since the end of last year, the lighting layout of Philips Lighting in China has suddenly accelerated – investing 25 million euros in the construction of LED professional lighting solution production base in Chengdu and a modern lighting exhibition center covering an area of ​​10,000 square meters.
“The global lighting industry is undergoing an innovative transformation from traditional lighting to LED lighting. Philips Lighting will continue to introduce meaningful lighting solutions to strengthen our leading position in LED lighting.†Philips Lighting Division The speech of Liang Hanfeng, President of China, fully expressed the strategy and goals of Philips Lighting in the field of LED lighting.
In the past few years, the Philips Group has sold non-core businesses such as semiconductors and mobile phones through strategic restructuring, and its main business has targeted the three major areas of healthcare, lighting and quality of life. Among them, in terms of lighting, Philips has a total of 13 lighting factories and 4 R&D centers in China.
"Philips' LED professional lighting project in Chengdu further clarifies its industrial value chain in China and consolidates its market position." An industry insider said that China's position on Philips' global strategic map is increasing.
"China is the world's largest LED production base. The industry's concerns about LED overcapacity are caused by exports being blocked. I would like to remind that China is still one of the world's three largest LED sales markets, and it will be the biggest one in the near future." Liang Hanfeng said.
LED strategic position
According to the third quarter 2012 financial report released by the Philips Group, LED lighting business sales increased by 51% year-on-year, accounting for 24% of all lighting business. Previously, LED lighting business sales have achieved a continuous growth of more than 20% in two quarters, directly driving Philips Lighting out of the relatively low development trend of the previous two years. .
"From the earnings report of the Philips Group in the first three quarters of this year, the LED lighting business has the fastest growth rate in the entire lighting business. It is clear that LED lighting has become an important strategic business for Philips Lighting." A Philips (China) The market researcher of Investment Co., Ltd. told the reporter of "High-tech LED".
According to GLII statistics, LED-related product revenues accounted for the entire Philips lighting business revenue, which has risen from 14% in the first quarter of 2011 to 24% in the third quarter of 2012, and this number continues to rise.
"It is estimated that by 2015, LED will account for 50% of the entire Philips lighting business." Liang Hanfeng has publicly stated that according to the current development of LED, I believe this goal can be successfully completed. He revealed that under the driving of this goal, Philips' performance in the LED lighting business increased by more than 100% in 2011.
And Philips Lighting's confidence in achieving sustained revenue growth in the LED business comes from the company's strong R&D team.
In 2011, the US Department of Energy announced that Philips won the "L Prize" award for its first successful LED light source to replace the traditional 60W incandescent bulb, and awarded $10 million. “To win this award, Philips Lighting has built an innovative team of more than 120 engineers, technology and lighting experts from different parts of the world (including experts from more than a dozen regions including Eindhoven and Shanghai). Through the team's concerted efforts, the entire development process of the new light source took only 9 months," said Philips Lighting.
At present, Philips Lighting has four R&D centers in China with more than 1,000 R&D personnel.
According to the GLII survey data, the annual output value of China's LED lighting application industry in 2011 is close to 78 billion yuan. The overall market demand for LED indoor and outdoor lighting is gradually rising, but the retail market for end consumers is still not widely activated. This is also left to the larger potential market space for all companies involved in the LED lighting market.
In Philips' view, with the government's strong support, the concept of low-carbon energy-saving and green lighting has become more and more popular, and China's LED lighting industry will continue to maintain a good growth trend. "Philips hopes to seize the opportunity of industry adjustment, further improve the industrial chain of Philips Lighting in China with the Chengdu LED project, and further consolidate its leading position in the Chinese market." Liang Hanfeng said.
Lock high-end customers
At the beginning of this year, Philips Lighting brought its full range of LED integration solutions to the Chinese market for the first time, and unveiled the 2012 marketing theme for the Chinese market – “Light, Transcend is not seen.†This is an opportunity to open the 2012 China LED lighting marketing. The curtain.
This time, Philips Lighting has exhibited a full range of integrated LED lighting solutions for major market segments such as landscapes, roads, offices, shopping malls, industry and home. "Philips has always led the innovation trend and pace of the entire lighting industry. In the future, Philips Lighting will closely meet the specific needs of local customers in the Chinese market, providing them with the most meaningful lighting solutions." Liang Hanfeng said to the media.
The intention of Philips Lighting to develop a segmented lighting market in such a high-profile manner is based on the relatively scattered status of China's LED lighting application market. According to GLII statistics, there is currently no lighting company in the industry with a market share of more than 1%. It is foreseeable that the integrated mergers and acquisitions of the LED lighting market will accelerate in the next three to five years, and small and medium-sized enterprises that lack scale effect or low technology content will be eliminated, and the market share is relatively concentrated.
At the same time, the LED lighting market is not a very focused market, as the application of LED lights in each area has different needs. For example, commercial and industrial lighting will consider total cost and aesthetics, while residential lighting will consider light quality, light environment and how to use it.
"Philips Lighting's production base in Chengdu is mainly engaged in the production of LED professional lighting solutions, such as roads, urban landscapes, office, commercial, industrial and other professional lighting fields." According to Philips employees, Philips lighting in Jiangsu, Shanghai, Shenzhen and other places 13 factories specializing in the production of lighting products, including energy-saving lamps, fluorescent lamps, professional lamps, home lighting and so on. In the road, urban landscape, office, business and other segments, Philips is equipped with a dedicated business team to follow up.
“It’s like selling a top with a pair of trousers. Selling the solution is nothing more than cooperating with the engineering company to package and sell your entire product (including control, light source, lighting, etc.).†General Manager of Shenzhen Laiwei Optoelectronics Co., Ltd. Jian said that by combining products and services, profits will be relatively high.
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