First, the first quarter of 2017, the development of China's flat-panel TVs · The new flagship launches the picture quality into the user's appeal. The first important point for the flat-panel TV market is that during the first quarter of each year, it is the time for heavyweight manufacturers to get together to release new products. After the ups and downs of the television industry throughout 2016, Internet TV products have become no longer a strong price advantage. In the first quarter, the QLED and OLED camps saw a “war†in terms of signs. This year, it will enter the white-hot stage this year. After undertaking the outbreak of high-tech display technology in 2016, high-end products will also have a relatively large-scale outbreak in the beginning of this year, and the essential enhancement of high-end product audio and video experience will also stimulate consumers' high-end products. The degree of concern rose.
The ultimate benefit from this is the high-end TV products under the traditional brand. Along with the continuous rise of Internet TV, traditional brands are also merging with each other and strive to improve their own brand competitiveness. The combination of both hard and soft content and technology, coupled with the continued price increase of Internet TV products, has caused relatively high-end TV brands and products to rebound strongly in the market in the first quarter of 2017, surpassing Internet TV products.
Whether it is Internet TV, traditional or joint-venture brands, and the large-scale upgrade of user groups' consumer concepts, it is naturally recognized by consumers that it can gain market recognition. There is no doubt that traditional, joint-venture television manufacturers With high-quality content resources and high-quality system experience, from the user's point of view, taking the user's needs as the top priority is always the right path.
II. Structure Analysis of Flat Panel TV Market in the First Quarter of 2017 (1.) Brand awareness in the flat-panel TV market in the first quarter of 2017 · Samsung’s lead in Samsung’s strong penetration into the top 3 Chinese flat panel TV market in 2017 Leading the trend, domestic manufacturers led by Hisense and TCL occupied the second camp. It is worth noting that the attention of Japanese brands represented by Sony showed an upward trend in the first quarter. In the past, many Japanese TV brands have been occupied by Internet TV brands. At present, there is only one brand of Sony. From the data point of view, Samsung's share of attention with 17.5% has become the TV brand most concerned by consumers this quarter.
(2.) Brand structure analysis of flat-panel TV market · Korean manufacturers take the lead, followed by domestic brands and Japanese and Internet brands
From the perspective of the market, the first quarter of each year is the launch period for new products in the color TV market, which also includes a large number of flagship products. From the data we have analyzed, the user’s attention to high-end brands compared to previous years Both have improved, which directly proves the upgrading of users' consumption concepts and abilities. The return of high-end joint venture brands and traditional brand attention is also the most important signal for the return of living room entertainment.
Third, the flat-panel TV market product structure analysis · high-end product attention to pick up 4K TV into the market The theme of the first quarter of each year, TV manufacturers get together to release new products an important period, in the emergence of new technologies and new concept products, high-end brands in the first It is normal for the attention in the first quarter to rise. As the author stated in the first paragraph of the report, after the outbreak of high-tech products in 2015-2016, users realized that the high-end products can bring improved audiovisual experience, so The level of attention of flagship products is also rising year by year, and this year has reached a peak.
From the above data, we can analyze the factors in addition to smart TV has become the absolute mainstream of the market, the 4K-definition TV has officially occupied more than 60% of the market attention, become mainstream concern products, more than 55 inches of TV All of these are relatively high-end products, and HDR and curved surfaces are also one of the high-end qualities of television. With the wave of consumer upgrades, consumers are pursuing the quality of television even more.
(1.) In the first quarter of 2017, the flat-panel TV market has attracted the most attention from flat-panel TVs. In terms of products, it is still affected by the emergence of new products. In the first quarter of 2017, the flat-panel TV market has focused on the flagship products. In the new and high-end products, this group of products almost divided more than half of the attention of consumers. Among them, the QLED light quality sub-dial TV debuted at CES2017 was the highest, and the high-level exposure and high-quality performance of the products were affected. For many users, this Q7C TV has achieved even higher requirements in both picture quality and design.
The yearning for a better life is the wish of every consumer. This can be seen directly from the above data. The degree of attention to high-end products and technology directly reflects the appeal of the user community to the product. High-end products, including Samsung QLED metal quantum dot TV and Sony OLED A1 TV, have been sought after by users.
(2.) 2017 Q1 analysis of different localization products • LCD is still the main theme QLED, OLED strong rise momentum Zheng Sheng From the overall attention of the first quarter of 2017, LCD TVs are still the most concerned products. After nearly 10 years of development, LCD TVs have reached the peak both in terms of technology maturity and the number of users. Compared with previous years, the data has begun to decline. However, relative to the stability of LCD products, the attention of QLEDs and OLEDs has risen significantly. At present, all TV categories are developing in a more intelligent direction. Therefore, this direction of intelligence has become the main factor for consumers when they purchase TV products. Guideline.
Apart from the fact that smart TVs have no doubt become the first, the attention of LCD products has fallen by 5%, and the decline of Internet TV has reached more than 10%. From the above data, it also proves the author's point of view. With the increase in consumer spending concepts and capabilities, the ability to accept and purchase high-end products that can directly enhance the experience has also been rising in a straight line. The increased attention paid to high-end OLED and quantum dot TV has also provided evidence for this view. .
(4) In the first quarter of 2017, the distribution ratio of different resolution products in China’s flat-panel TV market was officially opened. The market share of 4K era was officially opened. From the 4K resolution products in 2014, they began to appear in scale, and the 4K technology products are now fully popularized. After a surprisingly short period of time, less than three years ago, in the first quarter of this year, it has fully occupied more than 70% of the consumer's attention in the market. In 2016, 4K ultra-high definition resolution has been widely used, 50 inches and 50 More than 4 inches of new television has a 4K resolution, and the proportion of attention in the first quarter of 2017 reached 72%. Compared with 1080P resolution products, 4K Ultra HD resolution can bring more clear picture.
(5.) The distribution ratio of different size products in China's flat-panel TV market in the first quarter of 2017 • The user’s demand for products is greater and clearer The 51-65-inch-size segment in the first quarter of 2017 has a high ratio of 44%. Top of the list, becoming the most popular size segment product for consumers, with the same reasons as the increase in attention rate of 4K resolution products, the larger size products that can intuitively enhance users' viewing experience, and with the increase in consumer purchasing power, larger size products are obtained A higher degree of attention has already become an expected thing.
Fourth, in the first quarter of 2017, the price structure analysis of flat-panel TV products. More than 5,000 yuan of products are favored by users. The product size has gone up, and the price of the products has risen correspondingly. Indeed, consumers do tend to be cost-effective products. At the same time, it also pays attention to the user experience, but the old saying “one penny, one share†is used in the television product line. It is more appropriate. The consumer's living standards go up, and the pursuit of entertainment is also getting higher and higher. It is only natural that people are more willing to spend money on audiovisual entertainment.
Through the monitoring of data, the products that users pay attention to in the first quarter of 2017 are mainly distributed at a consumer price of RMB 5,000 or more. In the past year, the products of this price range were only ranked second, which was in recent years. The consumer upgrades have a lot to do with the user's pursuit of greater size, higher display performance, and clearer picture, but also the pursuit of higher value products.
The best feedback for consumer upgrades is the level of attention of high-end product evaluation articles. Therefore, we have prepared two extended readings for readers. I believe you will also be impressed by high-end flagship products.
Image quality Z9D! Hisense MU9600U TV first test invincible how lonely? Sony's OLED TV evaluation in 2017 5. Analysis and summary of the flat panel TV ZDC report in the first quarter of 2017 Through the analysis of the data given in the ZDC report of the flat panel TV in the first quarter of 2017, we can not help but sigh that the TV industry is developing rapidly and look back. Looking at 2016 is one of the most important display technology developments. Therefore, at the beginning of 2017, we also ushered in the first wave of high-end product explosions, including Samsung’s QLED quality sub-dot TVs, and Hisense “Scorpioâ€. With the advent of Sony's BRAVIA OLED A1 series products, attention has been given to the high-end TV products, as well as the recognition of consumers for high-end TV products.
As far as the current market and industry trends are concerned, it can be said that whoever controls the core technology will take the pulse of the future TV industry. The aging liquid crystal technology is limited by various influences, and one day it will surely be replaced by these new era display technologies. The degree of attention in the first quarter of 2017 has begun to show a downward trend. The television industry is experiencing the continuation of such a generation and it has been able to develop to such a proud degree today.
The upgrading of product demands by users and the upgrading of consumer power have contributed to a new pattern of TV product market. Previously, consumers have paid more attention to cheap and affordable products. After the middle-class population has become saturated, such people have become rich. Comfort, with a higher pursuit of material and film experience life is also reasonable, when the income level is high, high-end products can give consumers a sense of experience, become a gap for cost-effective products difficult to make up, and television is precisely the same The type of product in high service period is also the reason why current TV products are more expensive and more expensive to sell. The influence of user appeal on the market is enormous, and on the other hand, the products in the market can also change the demands of users. This is an essential factor for the development of television products.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Strong rebound in high-end products Q1 quarter ZDC report in 2017
· High-end brands have a strong rebound. The rise in Internet TV prices has not returned. Internet TV brands, which had emerged strongly in the first half of 2016, were affected by the tight supply chain of the cliffs in the third and fourth quarters, and their prices have risen to varying degrees. What is declining in proportion to this is the attention of its brands and products. In the attention of flat-panel televisions, the branch of Internet TV has been greatly affected. The ultimate benefit from this is the high-end TV products under the traditional brand. Along with the continuous rise of Internet TV, traditional brands are also merging with each other and strive to improve their own brand competitiveness. The combination of both hard and soft content and technology, coupled with the continued price increase of Internet TV products, has caused relatively high-end TV brands and products to rebound strongly in the market in the first quarter of 2017, surpassing Internet TV products.
Whether it is Internet TV, traditional or joint-venture brands, and the large-scale upgrade of user groups' consumer concepts, it is naturally recognized by consumers that it can gain market recognition. There is no doubt that traditional, joint-venture television manufacturers With high-quality content resources and high-quality system experience, from the user's point of view, taking the user's needs as the top priority is always the right path.
II. Structure Analysis of Flat Panel TV Market in the First Quarter of 2017 (1.) Brand awareness in the flat-panel TV market in the first quarter of 2017 · Samsung’s lead in Samsung’s strong penetration into the top 3 Chinese flat panel TV market in 2017 Leading the trend, domestic manufacturers led by Hisense and TCL occupied the second camp. It is worth noting that the attention of Japanese brands represented by Sony showed an upward trend in the first quarter. In the past, many Japanese TV brands have been occupied by Internet TV brands. At present, there is only one brand of Sony. From the data point of view, Samsung's share of attention with 17.5% has become the TV brand most concerned by consumers this quarter.
Distribution of brand awareness in flat TV market in Q1 2017
Judging from the month-on-month changes in Q1 2017, Sony's new OLED products rose from 10.7% in February to 12.1% in the third month. Samsung has ranked first in terms of QLED light quality sub-point TV products released in the first quarter, and is far ahead of second place, Hisense, which has been very high because of its AWE2017 star product MU9600U "Scorpio" TV. The degree of attention. In addition to Hisense, the other domestic giant TCL has achieved relatively stable results. The proportion of Internet TV brands Kukai opened in the second quarter also declined slightly. From the above information, we can clearly see that consumers pay more attention to high-end TV brands. 2017 saw an unprecedented rise in the opening season. (2.) Brand structure analysis of flat-panel TV market · Korean manufacturers take the lead, followed by domestic brands and Japanese and Internet brands
Brand awareness in the flat TV market in the first quarter of 2017
From the above chart, we can intuitively see the Q1 brand awareness and ranking of the Chinese flat-panel TV market in 2017. First of all, from the perspective of Korean manufacturers, Samsung’s basic dominance dominated the top spot. Due to the exposure of new products at CES2017, AWE2017, and other exhibitions, its focus continued to climb in the three months. Let's look at the degree of attention of Internet TV brands. It is worth mentioning that the micro whale surpassed Coocaa to become the first echelon of the Internet camp, and the cool open ranking was second only to Sony, and the results were excellent. Xiaomi and LeTV continued to fall. . In general, apart from Samsung's climbing status in Q1, the rest of the brands had slight fluctuations, and overall they were stable. From the perspective of the market, the first quarter of each year is the launch period for new products in the color TV market, which also includes a large number of flagship products. From the data we have analyzed, the user’s attention to high-end brands compared to previous years Both have improved, which directly proves the upgrading of users' consumption concepts and abilities. The return of high-end joint venture brands and traditional brand attention is also the most important signal for the return of living room entertainment.
Third, the flat-panel TV market product structure analysis · high-end product attention to pick up 4K TV into the market The theme of the first quarter of each year, TV manufacturers get together to release new products an important period, in the emergence of new technologies and new concept products, high-end brands in the first It is normal for the attention in the first quarter to rise. As the author stated in the first paragraph of the report, after the outbreak of high-tech products in 2015-2016, users realized that the high-end products can bring improved audiovisual experience, so The level of attention of flagship products is also rising year by year, and this year has reached a peak.
The proportion of high-end products in TV market in Q1 2017
Let's take a look at whether the current traditional brands or Internet brands are moving in a more intelligent direction. Ultra HD is the most direct condition for improving the viewing experience. The degree of attention has reached 65%, and large-screen TVs with 55 inches or more are also favored by more consumers. It can be said that large-screen ultra-high-definition has become the main current TV market. trend. The level of attention to HDR, curved surfaces, and ultra-lightweight has also been greatly improved over the past. In general, the overall high-end TV market in the first quarter of 2017 increased. From the above data, we can analyze the factors in addition to smart TV has become the absolute mainstream of the market, the 4K-definition TV has officially occupied more than 60% of the market attention, become mainstream concern products, more than 55 inches of TV All of these are relatively high-end products, and HDR and curved surfaces are also one of the high-end qualities of television. With the wave of consumer upgrades, consumers are pursuing the quality of television even more.
(1.) In the first quarter of 2017, the flat-panel TV market has attracted the most attention from flat-panel TVs. In terms of products, it is still affected by the emergence of new products. In the first quarter of 2017, the flat-panel TV market has focused on the flagship products. In the new and high-end products, this group of products almost divided more than half of the attention of consumers. Among them, the QLED light quality sub-dial TV debuted at CES2017 was the highest, and the high-level exposure and high-quality performance of the products were affected. For many users, this Q7C TV has achieved even higher requirements in both picture quality and design.
2017 Q1 Chinese Flat TV Market Product Series Focuses on Ranking
Looking at the performance of the flat-panel TV market in the first quarter of 2017, Japanese manufacturers appear to have faded out of sight. On the other hand, Korea and China seem to be more concerned. However, after Sharp was acquired by Hon Hai, it also intends to return strongly to the traditional market. In 2016, the dual .11 even launched a promotional campaign to buy one and send one, which is amazing. Sony also demonstrated a new OLED TV at this year's CES. It can be said that Japanese brands have shown a trend of picking up this year. The yearning for a better life is the wish of every consumer. This can be seen directly from the above data. The degree of attention to high-end products and technology directly reflects the appeal of the user community to the product. High-end products, including Samsung QLED metal quantum dot TV and Sony OLED A1 TV, have been sought after by users.
(2.) 2017 Q1 analysis of different localization products • LCD is still the main theme QLED, OLED strong rise momentum Zheng Sheng From the overall attention of the first quarter of 2017, LCD TVs are still the most concerned products. After nearly 10 years of development, LCD TVs have reached the peak both in terms of technology maturity and the number of users. Compared with previous years, the data has begun to decline. However, relative to the stability of LCD products, the attention of QLEDs and OLEDs has risen significantly. At present, all TV categories are developing in a more intelligent direction. Therefore, this direction of intelligence has become the main factor for consumers when they purchase TV products. Guideline.
Distribution of attention ratio of different types of TV products in Q1 2017
(3.) Contrast between the first quarter of 2016 and the 2016 annual attention data • High-end products are favored, and OLED and QLED are favored by users. Product Concerns in 2017 Q1 and 2016
Internet TV, due to the impact of panel prices, has declined, but it is still as high as 74.1%. The 3D TVs are not as concerned as before. Compared to 2016, they have hit a two-fold discount. OLEDs and quantum dots are two new types of display technologies, such as OLEDs and Quantum Dots, because of viewing experience and film sources. , is emerging suddenly, rising year after year, the attention was 38% and 39.7%, compared to the year-on-year rise of more than 10%. Apart from the fact that smart TVs have no doubt become the first, the attention of LCD products has fallen by 5%, and the decline of Internet TV has reached more than 10%. From the above data, it also proves the author's point of view. With the increase in consumer spending concepts and capabilities, the ability to accept and purchase high-end products that can directly enhance the experience has also been rising in a straight line. The increased attention paid to high-end OLED and quantum dot TV has also provided evidence for this view. .
(4) In the first quarter of 2017, the distribution ratio of different resolution products in China’s flat-panel TV market was officially opened. The market share of 4K era was officially opened. From the 4K resolution products in 2014, they began to appear in scale, and the 4K technology products are now fully popularized. After a surprisingly short period of time, less than three years ago, in the first quarter of this year, it has fully occupied more than 70% of the consumer's attention in the market. In 2016, 4K ultra-high definition resolution has been widely used, 50 inches and 50 More than 4 inches of new television has a 4K resolution, and the proportion of attention in the first quarter of 2017 reached 72%. Compared with 1080P resolution products, 4K Ultra HD resolution can bring more clear picture.
Distribution of attention ratio of different resolution products in TV market in Q1 2017
Although 4K sources have not yet been completely popularized at this stage, it is undeniable that 4K will be the next display standard, and 4K ultra-high-definition resolution is expected to be fully popular in 2017. At the same time, we can also find in the above figure, 8K resolution. It has already begun to show its strength. After some time in the future, it will surely become the next industry's catchment. The attention to the dimensions of products closely related to the attention of resolution has also continued to rise year after year. Then we will analyze the difference in the flat-panel TV market. Size television products attention. (5.) The distribution ratio of different size products in China's flat-panel TV market in the first quarter of 2017 • The user’s demand for products is greater and clearer The 51-65-inch-size segment in the first quarter of 2017 has a high ratio of 44%. Top of the list, becoming the most popular size segment product for consumers, with the same reasons as the increase in attention rate of 4K resolution products, the larger size products that can intuitively enhance users' viewing experience, and with the increase in consumer purchasing power, larger size products are obtained A higher degree of attention has already become an expected thing.
Distribution of attention ratio of TV products of different sizes in Q1 2017
In 2016, the starting size of high-end products was generally 55 inches, and in this year's 55-65-inch size segment products have gained more attention from users, flat-panel TV manufacturers have also increased the entry-level size of flagship products to 65 inches. A bit from the high-end flagship products released by Samsung and Sony this year, it can have a direct feeling. For example, the Sony OLED A1 has reached a starting size of 65 inches. The pursuit of a bigger and clearer audiovisual experience is never-ending. Fourth, in the first quarter of 2017, the price structure analysis of flat-panel TV products. More than 5,000 yuan of products are favored by users. The product size has gone up, and the price of the products has risen correspondingly. Indeed, consumers do tend to be cost-effective products. At the same time, it also pays attention to the user experience, but the old saying “one penny, one share†is used in the television product line. It is more appropriate. The consumer's living standards go up, and the pursuit of entertainment is also getting higher and higher. It is only natural that people are more willing to spend money on audiovisual entertainment.
Through the monitoring of data, the products that users pay attention to in the first quarter of 2017 are mainly distributed at a consumer price of RMB 5,000 or more. In the past year, the products of this price range were only ranked second, which was in recent years. The consumer upgrades have a lot to do with the user's pursuit of greater size, higher display performance, and clearer picture, but also the pursuit of higher value products.
Distribution of attention ratio of different price television products in Q1 2017
Price is the first standard that consumers are most concerned about when buying a television product. Looking at the proportion of products in different price segments in the first quarter of 2017, with the exception of the high attention rate of 36.5% of the stall products of 3000-5000 yuan occupying the mainstream market, the attention of 5000-10000 yuan products lies in the second group, and 2016 The fourth quarter of the year increased by about 3% from the previous quarter. The price of this TV is mainly dominated by high-end TVs, and users are increasingly pursuing a sense of product experience. At the same time, it also indicates that the current situation of consumption upgrades in China's flat-panel TV products market is clear. The best feedback for consumer upgrades is the level of attention of high-end product evaluation articles. Therefore, we have prepared two extended readings for readers. I believe you will also be impressed by high-end flagship products.
Image quality Z9D! Hisense MU9600U TV first test invincible how lonely? Sony's OLED TV evaluation in 2017 5. Analysis and summary of the flat panel TV ZDC report in the first quarter of 2017 Through the analysis of the data given in the ZDC report of the flat panel TV in the first quarter of 2017, we can not help but sigh that the TV industry is developing rapidly and look back. Looking at 2016 is one of the most important display technology developments. Therefore, at the beginning of 2017, we also ushered in the first wave of high-end product explosions, including Samsung’s QLED quality sub-dot TVs, and Hisense “Scorpioâ€. With the advent of Sony's BRAVIA OLED A1 series products, attention has been given to the high-end TV products, as well as the recognition of consumers for high-end TV products.
High-end home environment brings market to high-end TV products
The TV industry passed the node of this technology explosion in 2016. It will show a more violent trend at the beginning of 2017. Various manufacturers will attack the high-end product line and intend to seize the high-end consumer market. Among them, OLED and QLED products have obtained super. The increase in the rate of high concern has also proved the popularity of high-tech products from the side, and also shows that the market or users, the demand for high-end television products is gradually rising. With the development of OLED and quantum dot TV, LCD TVs declined in 2017
If 2016 is the year that these hot display technologies have emerged, then 2017 must be a year for them to shine. By 2017, LCD technology has reached its leap years. Although the king has not left the altar, as in the battle for the ancient throne, the QLED and OLED product competition in the TV industry will officially begin, and the next generation will be officially launched this year. The king of the display technology dispute, who can add the king? After receiving the banner showing the development of the industry, let us wait and see. As far as the current market and industry trends are concerned, it can be said that whoever controls the core technology will take the pulse of the future TV industry. The aging liquid crystal technology is limited by various influences, and one day it will surely be replaced by these new era display technologies. The degree of attention in the first quarter of 2017 has begun to show a downward trend. The television industry is experiencing the continuation of such a generation and it has been able to develop to such a proud degree today.
The upgrading of product demands by users and the upgrading of consumer power have contributed to a new pattern of TV product market. Previously, consumers have paid more attention to cheap and affordable products. After the middle-class population has become saturated, such people have become rich. Comfort, with a higher pursuit of material and film experience life is also reasonable, when the income level is high, high-end products can give consumers a sense of experience, become a gap for cost-effective products difficult to make up, and television is precisely the same The type of product in high service period is also the reason why current TV products are more expensive and more expensive to sell. The influence of user appeal on the market is enormous, and on the other hand, the products in the market can also change the demands of users. This is an essential factor for the development of television products.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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