At present, most of the industry's selection results are generated through Internet voting, and key information including voter ID and IP address can only be seen by the organizer. Therefore, in the absence of third-party supervision, the organizer has the ability to manipulate the ranking of the enterprise by artificially brushing the votes.
In the LED display industry, due to the lack of a widely influential organizer, “free election, enrollment fees†became the profit model for most of the selection. Although the fee was selected, it was packaged into a reasonable fee for post-promotion fees, post-production expenses, handling fees, etc., but “the money can be paidâ€, the organizers and the participating companies are well aware.
In addition, in various evaluations, the existence of sponsors and title companies will inevitably hinder the fairness and fairness of the results. In the case of commercial interests and competitive relationships between the title quotients, sponsors and participating companies, the extent to which they can choose the results is a question.
A selection brings the core value to the company. It is to let them have a channel to deepen the brand impression and enhance the brand reputation in the hearts of customers and users. Therefore, how many customers and users participate in the selection, how many customers and users can know and agree with the selection results, which is the key to evaluating the success of a selection.
Specific to the LED display industry, although each selection claims that there are many merchants and end customers involved in the selection, in fact, most of the votes are from the internal employees of the participating companies and the hired brush-buying companies and the organizers' votes. There are very few merchants and end users participating in the voting. Take the selection of one of the top ten brands in the media last year as an example. The final selection of more than 40 companies each received more than 10,000 votes, and one of the companies actually won 141,232 votes. According to statistics from industry associations in 2011, the number of employees in the national LED display application industry is about 50,000. Although there has been some growth in recent years, everyone should understand that the number of LED display operators cannot create such a huge amount anyway. The number of votes.
Moreover, unlike LED display companies, which are clustered in Shenzhen, dealers and contractors are scattered across the country, and few of the selected organizers have the ability to maintain long-term communication and communication with them. Therefore, out of Shenzhen, throwing away peers, the influence of most of the selection of LED display industry can be neglected, not to mention the transmission of brand value to customers and users, and improve the reputation.
Since there are so many chaos in the selection of the LED display industry, why are so many companies still eager to vote for the votes?
Because, in our industry, there is a lack of systematic and fair evaluation and evaluation standards; there is a lack of objective and neutral, quantifiable evaluation of professional institutions; there is a lack of mechanisms and organizations to effectively supervise merchants.
Therefore, it is difficult for self-certified companies in the industry to prove themselves. Some of the shoddy companies are happy to be mixed. So whether they are excellent companies or shoddy companies, whether they are helpless or happy, they accept the simple and rude platform of “paying for moneyâ€. The fair and just selection should eventually become a commercial game for each. What is the effect after the award? This can only be like drinking water from fish, knowing it.
Push this and the other. In addition to the selection, the industry price war, quality door, cottage plagiarism and so on are all because there is no standard, no evaluation, no supervision. Therefore, as a part of the love of LED display industry, we call the standard, call for evaluation, call for supervision. Only in this way can companies focus on products and services in order to allow the industry to regulate healthy development.
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