OFweek smart home network news: to meet curved TV, this should be a brighter future, but did not expect the fact is exactly the opposite.
At the CES 2017 show, both Sony and LG said they will no longer launch any curved TV this year. At this point, curved televisions that were once considered by consumers to be the perfect combination of high-end and aesthetics can only be disappointed.
Recently, according to a report by ET News, after Sony and LG abandoned the curved TV this year, Samsung still plans to launch 22 curved TVs to the global market, and reiterated that it will not give up the curved TV market.
Although curved TVs are not currently favored by the market, Lenovo’s sales of curved TVs increased by more than 50% year-on-year. Plus, Samsung’s recent internal and external difficulties have not been able to transform. It is also excusable to stick to curved TVs. .
What's wrong with a favorite curved TV?
The main reason why curved TVs can stand out from traditional flat-screen TVs is the extreme picture experience and novel shapes.
However, it is precisely because the curved TV brings us too strong a shock, just like the double-sidedness of all things, its shortcomings have also become consumers can not be ignored "scar."
On the one hand, the camera's light-receiving device in the shooting picture we watched is a flat surface, so relying on a planar playback device can reproduce the sense of space and the shape of the object at the time of shooting. If you use the curved surface TV to play, it is difficult to avoid the problem of distortion of the picture. When you watch the curved surface TV, if your viewing position is not in the “Emperor†of the center of the curved surface, this distortion will be more serious.
On the other hand, curved televisions have a relatively high demand for the living room environment. Not only on the wall but also on the lighting, they have become the details that users must carefully consider before purchasing. Inadvertently, it is not only impossible to enjoy the unique picture performance of the curved surface television, but even the ordinary flat-screen TV is not as good as it is.
The existing flaws in curved TV have caused it to suffer from too many negative comments. There are even ridiculous and terrible remarks that have not only undermined the confidence of industry workers, but also destroyed the curved TV. Accumulated a few word of mouth.
At the same time, the desperate situation faced by today's curved TVs is similar to that of 3D TVs a few years ago. 3D TVs have also been highly anticipated, but in the end they ended in dismality, and almost all mainstream TVs. Manufacturers have made it clear that they will no longer support 3D capabilities.
However, it seems that Samsung does not care about the difficulties facing curved TV.
Hard to ride a tiger or the dawn of Samsung’s insistence
Nowadays, with the market's complete fever for curved TV, Sony and LG seem to have defined curved TV as a “temporary boom.†However, in this environment, Samsung's insistence is more or less unexpected. .
Samsung may think that the fever at this time is a golden opportunity, not only to further expand the profitability of its own curved TV, but also will get the right to speak curved TV industry without pressure, thinking that the annual growth rate of large curved TV market is 20 Between 3% and 30%, at this time, mastering the right to speak in the market will inevitably bring more room for development to the company. This sale can be regarded as a premium value for Samsung.
On the other hand, Samsung Display, a Samsung panel maker under Samsung Electronics, suffered poor performance in the introduction of ultra-thin glass substrates for surface-mounted televisions in March of last year, making Samsung Display’s first-quarter financial report dismal.
This incident is undoubtedly the beginning of a disaster for Samsung, which has experienced product accidents, high-level imprisonment, and shutting down factories in 2016. At the same time, it is precisely because of the continuous major changes in Samsung, so for it, choose to maintain stability than the transformation may be more suitable for the company's current situation.
Therefore, it chose to launch more than 22 curved TV products at the same time in 2017. In a market full of flat-panel TV designs, it has been highlighted as the main provider of surface TVs for the entire high-end market. Samsung decided to stick to the curved TV market. Maybe it will be a little bigger, but sticking to the “tastelessness†of this other manufacturer is really worth it?
The market outlook remains the same Samsung slam surface TV or will fail
For curved TVs, the bad review itself shows that the curved surface does not qualify as a replacement plane. After seeing the inherently unavoidable flaws of curved TVs, the market outlook for curved TVs is somewhat worrying.
Moreover, the current share of the surface TV market is not a good thing, which means that the majority of the industry's risk will also be borne by Samsung's perseverance, which is unsustainable for Samsung, which is in bad years. So from another point of view, Samsung's betting surface TV is also quite desperate.
With the continuous development of the TV industry, perhaps we will continue to control the surface TV market by Samsung. On the other hand, Samsung’s loyal users are willing to pay for curved TV. However, as far as consumers are concerned, it will be Samsung’s foothold in the future to come up with new core technologies as soon as possible.
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