OFweek smart home network news: March 29, 2017, Mi's official microblogging issued a poster to celebrate the first anniversary of the Mi family brand, and announced the first anniversary of the Mi family brand related achievements. On March 29th, 16th, Xiaomi founder, chairman and CEO Lei Jun announced the strategic upgrade of Xiaomi’s ecological chain and launched a new brand, MIJIA Mijia. Since then, Xiaomi’s smart home products have also fully enabled the Mijia brand. The work of art in life is also the product concept of the Mijia brand - designed to bring consumers smart home products with reliable quality, excellent design, and reasonable pricing. After the launch of the first Mi family of products, IH rice cookers, Mijia brand launched more than 20 meters of sphygmomanometers, table lamps, electric kettles, sweeping robots, air purifiers, walkie-talkies, driving recorders, and signature pens. Brand products. While winning a number of international and domestic industrial design awards including the iF Design Gold Award, several products have also won a number of smart home sales championships and become the world's largest commercial smart hardware brand.
Carry out millet smart home strategy, the birth of Mijia brand
At the end of 2013, Xiaomi founder, chairman and CEO Lei Jun noticed the general trend of Internet of Things and consumer upgrades, and then the millet ecological chain department was born. It started from Xiaomi mobile power and Xiaomi headphones for mobile peripheral products, and it took more than 3 years. With the introduction of more than a hundred products, Xiaomi's ecological chain has gradually covered six major directions such as mobile phone peripherals, smart appliances, personal transportation, lifestyle, geek cool play and high-quality manufacturing resources. While the product category was gradually enriched, Lei Jun strategically upgraded Xiaomi’s ecological chain at the spring communication meeting of the 2016 Xiaomi Ecological Chain and launched the MIJIA Mijia brand. That is, from March 29 last year, the Mi family brand formally shouldered the mission of Xiaomi to explore the direction of smart home, and all millet smart home category products have begun to enable the Mi family brand.
For the establishment of the Mijia brand, Liu De, the head of Xiaomi's ecological chain, said: “Xiaomi was originally a mobile phone brand, and he always thought that the fever was born as the brand tone, and gave the user a feeling full of geek spirit. With the ecological chain The continuous innovation of products, the wider product margins, and the crowds facing them are not limited to geeks, so the Mi family is born as a new brand that carries Xiaomi's smart home products. For home intelligence, Mi family has its own logic. Shantou is not a goal, but a method.Smart should make the application of products simpler, bring more convenience to people's lives, intelligence should naturally exist, and not only the accumulation of some functions. Smart products should make everyone live better. From the data point of view, the product logic of Mijia has also been recognized by consumers."
Quality sales go hand in hand, the first anniversary of the family's report card
In just one year after its founding, the Mijia brand launched the IH Rice Cooker, MiHome Blood Pressure Monitor, Mijia LED Smart Desk Lamp, Mijia Thermostat Electric Kettle, Mi Family Portable Electric mosquito repellent incense, and Mi Jia Xiao Bai Smart Camera. Mi's neutral pen, Mi Jiqie electric power folding bicycle, rice sweeping robot, Mi Jia PM. 25 detectors, Mijia Air Purifier Pro, Mijia Car Air Purifier, Mijiao Drive Recorder, Xiaomi Mijiao Interphone, and more than 20 new products not only gained sales recognition but also included iF. The Gold Award includes a number of international design awards.
In the past year, products including the Mijia LED smart desk lamp, Mijia IH rice cooker, Mijia thermoelectric kettle, Xiaomi Mi electric scooters, Mi family sweeping robots, and Mi Jia AIRWEAR anti-fog masks were jointly acquired. 5 iF Product Design Awards, 1 US Industrial Design Excellence Award, 1 Japan Gmark Excellent Design Award, 1 Asia Most Influential Design Award, 2 Red Star Awards, and 2 Taihu Awards, among which Mijia LED Smart Desk Lamps It won the 2017 German iF Design Gold Award, which was honored as the Oscar for the design industry. The Mi family not only works in the art of life, but also uses cool products that the user can afford. In the 16th Lynn Double 11 event, the Mi family air purifier was the first in sales of household appliances, net household appliances, and net home appliances. The plug-in board was the first in smart home sales. At Jingdong Mall, the Mi family sweeping robot released on August 31 last year still maintains a 100% positive rate.
Mijia - The World's Largest Business Intelligence Hardware Platform
On the first anniversary of the establishment of the Mijia brand, the Mijia official Weibo also announced the results of the Mijia APP platform: As the intelligent control platform for Mijia products, the total activated equipment of Mijia APP exceeds 50 million units; More than 5 million units; average daily processing equipment requests 20,400 million times; daily automated scene execution 12 million times. Mijia APP has become the world's largest commercial smart home platform. When you enter the house, the Mi Jia Air Purifier has already purified the air in your house. When you leave home, the Mi Jia Smart Camera takes care of everything in your home; you can wake up with a finger and wake up just before bed. Pot of breakfast porridge; weekend lazy reading book while the Mi sweeping robot to help you clean the room. The Mi family is changing your life bit by bit. In the future, there will be more and more Mi Jia products being launched. While further broadening the category of smart home products, the product idea of ​​living artworks will be With Mi family brand always.
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