At present, LED commercial lighting products mainly focus on the first- and second-tier distribution markets in channel construction, and have not yet reached the timing of segmentation channels, and LED commercial lighting is mostly positioned for high-end customers and high-end projects. It is based on stable quality. And need to do pre-sale, sale, after-sales and other services.
The current promotion of LED commercial lighting mainly relies on the traditional commercial lighting mode of the enterprise. "LED needs an independent sales model. Which mode is suitable and which mode can be successful, everyone is in a state of exploration. To take the channel, it needs certain The channel base, and the final direction of the channel is also to flow to the end customers." Zhu Yingzhi, director of the MOD lighting marketing department, told the high-tech LED reporter.
In order to ultimately win the market and orders for LED commercial lighting, the promotion of “hidden channels†such as designers, engineering companies and home improvement companies is critical. How to enter these “hidden channels†that are particularly important but not seeing smoke, and actively seek and strive for the inner identity of these professional buyers and the needs of consumers is a difficult problem for LED commercial lighting companies.
Many industry insiders said that LED commercial lighting is not the same as traditional commercial lighting. At present, it is not suitable for the store model. The current LED commercial lighting is not the time to go to the traditional store model. At present, some enterprises have begun to combine the original store channels and display the LED commercial lighting products through comparison in the dealer storefront, in order to attract high-end professional users, and at the same time to identify and guide potential target users.
At present, the main sales model is to strive for quality distributors, operation centers, agency systems, and branch offices. NVC's operations center, Opp's branch office and the general agent system of some large companies. These kinds of systems have advantages and disadvantages. NVC's operation center has made NVC's reputation. Oupu's operation mode has achieved its dominant position in home lighting, and the general agent system like Sanji Xiongguang has greatly saved. Management costs. MOD lighting has a new way to set up branches in developed regions in China, and “hold the worldâ€.
At present, many companies have also strengthened their in-depth cooperation with designers and design institutes. Designers are also more inclined to choose LEDs when manipulating some large design projects.
The current promotion of LED commercial lighting mainly relies on the traditional commercial lighting mode of the enterprise. "LED needs an independent sales model. Which mode is suitable and which mode can be successful, everyone is in a state of exploration. To take the channel, it needs certain The channel base, and the final direction of the channel is also to flow to the end customers." Zhu Yingzhi, director of the MOD lighting marketing department, told the high-tech LED reporter.
In order to ultimately win the market and orders for LED commercial lighting, the promotion of “hidden channels†such as designers, engineering companies and home improvement companies is critical. How to enter these “hidden channels†that are particularly important but not seeing smoke, and actively seek and strive for the inner identity of these professional buyers and the needs of consumers is a difficult problem for LED commercial lighting companies.
Many industry insiders said that LED commercial lighting is not the same as traditional commercial lighting. At present, it is not suitable for the store model. The current LED commercial lighting is not the time to go to the traditional store model. At present, some enterprises have begun to combine the original store channels and display the LED commercial lighting products through comparison in the dealer storefront, in order to attract high-end professional users, and at the same time to identify and guide potential target users.
At present, the main sales model is to strive for quality distributors, operation centers, agency systems, and branch offices. NVC's operations center, Opp's branch office and the general agent system of some large companies. These kinds of systems have advantages and disadvantages. NVC's operation center has made NVC's reputation. Oupu's operation mode has achieved its dominant position in home lighting, and the general agent system like Sanji Xiongguang has greatly saved. Management costs. MOD lighting has a new way to set up branches in developed regions in China, and “hold the worldâ€.
At present, many companies have also strengthened their in-depth cooperation with designers and design institutes. Designers are also more inclined to choose LEDs when manipulating some large design projects.
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