In the water purifier market, price chaos has always been a chronic illness that plagues enterprises and consumers. In the chaotic environment of competition in the water purifier market, price war has become an important means for enterprises, and the resulting product quality. And problems such as inadequate after-sales service are also emerging.
Excessive price competition saves worries
In the increasingly fierce market competition, the price war has intensified. “Bargaining†has once become a hot selling tool in the water purifier market. Although, some merchants can become the beneficiaries of the price war, they can make their products achieve small profits and quick turnover in the short term.
In fact, excessive price competition is extremely detrimental to the continued and healthy development of the entire industry. Some industry insiders said unabashedly: "The price war is actually in the overdraft marketing, which is selling blood."
The core competitiveness of the water purifier brand should be product quality and merchant service, but in the case of a bargain price between merchants, it is likely that the merchant will not be profitable in the sales process. In the long run, it has damaged its own brand image and is not conducive to the overall development of the industry. When the price affects the profit, it is more reasonable for the door and window enterprises to set the price according to the actual situation.
Impact of differentiated products and services on terminal sales
Faced with strong competitors, water purifiers adopt characteristics different from those of competitors in terms of products and service content, which is conducive to gaining a foothold in the competition. If the water purifier company can achieve differentiation well, it can increase the price. In a market where discounts are rampant, few consumers shop by price, and those who are keen to collect various coupons and service offers will find it difficult for companies to profit from it.
Therefore, it is very important for companies to provide differentiated products and services. Estimate the maximum amount that consumers are willing to pay for this product or service, and use the price slightly lower than this amount as the pricing price. In this case, the cost The lower the company, the more profitable the company is. Some marketers will advise companies to "package products with other incentives", such as launching different packaging combinations for consumers to choose, which is also a good way to improve profits.
From some successful water purifier companies, we can see that most of them are differentiated in products and services, making product lines that consumers need, so that even if the price is higher, customers will be willing to buy.
Therefore, in the water purifier market competition, water purifier enterprises and dealers need to maintain rationality, instead of playing a “price warâ€, putting resources and energy on creating value, so that more people can enjoy clean water. The products provide us with a convenient and worry-free lifestyle and work together to create a healthy ecosystem of water purifiers.
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