Although the competition in the mobile phone field is extremely fierce, for Apple, they are still the biggest winners. The iPhone is firmly occupying the leading position of high-end smartphones, so it is not surprising that they take most of the profits of the entire market.
For Apple, they have said more than once that the iPhone does not put the market share in the first place, but the profit is the most important thing. According to the latest data from Canaccord Genuity, in the fourth quarter of last year, 87% of the profits of the global smartphone industry were taken away by Apple.
In the era of large consumer upgrades, each family is transforming into a high-end mobile phone market, and Apple is clearly unable to sit still, so they are marching toward a higher market. The price of iPhone X is close to 10,000 yuan is the best explanation.
Regardless of how the outside world sings the iPhone X, it is a success for Apple. In the fourth quarter of last year, its sales exceeded 25 million units, and the profits were naturally impressive. Apple’s iPhone only accounted for 18% of total sales. It took 87% of the profits of the whole industry, which has to be said to be invincible.
Although Samsung sells more than Apple, Samsung’s share of smartphone operating profit can only rank second, about 10%.
With the arrival of the new iPhone X, Apple has further raised the price without suspense, and the iPhone X Plus is expected to cross the 10,000 mark, and we believe that Apple's high gross profit can be maintained. In the high-end smartphone market, Apple has the largest share and its position will be further stabilized.
So those who expect the iPhone X to be cheap can wash and sleep, and the more expensive Apple sells, the more suspense.
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