The road to OLED popularity meets resistance, LGD's dystocia or fatal injury

Some days ago, it was reported that LGD intends to build an OLED project in Guangzhou, which is expected to expand the production line of OLED TV panels. However, it was clearly denied by LGD that “there is no such idea”. With the increasing demand for OLED panels in the consumer electronics field, small and medium size OLED panels have become a hot spot in the industry, and large-size OLED TV panels are also under the insistence of LGD. After repeated trial and error, they gradually start to market, like Sony. Panasonic launched an OLED TV with an LGD panel this year.
LGD Promotes W-OLED Difficulties

However, large-size OLED panels do not have the illusion of smooth sailing. Under the constraints of technology, large-screen OLEDs still face many problems, the cost remains high, and the layout of the large-screen OLED industry goes very slowly. This time, the rumors of LGD China's construction of the rumors broke, it also corroborates the difficulties of large-screen OLED development.

On the small-sized OLED panel, LGD faces fierce competition from Samsung Display. In fact, the first breakthrough is Samsung's development of small-size OLED display technology, the production cost of which even dropped to high-end LCD panel in 2016, and LGD does not seem to keep up with the rhythm in this regard. Samsung occupies over 90% of the market for small-size OLED screens.


Large screen OLEDs and small screen OLEDs actually use different technical routes. For example, Samsung's use of AMOLED on mobile phones and LG's use of large-size OLEDs on TVs are actually the differences between W-OLEDs and RGB-OLEDs. In general, RBG-OLED technology is more difficult, and the display effect is also better, but it is difficult to guarantee its lifetime due to technical limitations of more than 55 inches.

W-OLED is more like a product of technological compromises that deal with large screens. Its structure does not use OLED elements as RGB-OLED directly as red, green and blue primary colors. Instead, it allows OLED elements to create white sub-pixels that act as backlights and then add 4-color color filters to them. From a perfectionist point of view, it is a chicken thief using OLEDs on AH-IPS LCDs, and the display effect is too bad; from a practical point of view, it is definitely better than RBG-OLEDs in the large size range. The power saving and the life expectancy are also longer.

Although LGD adopted such a "lazy" technology, W-OLED's yield and capacity are still stretched. Although both Sony and Panasonic launched OLED TVs this year, they did not dare to completely bet on OLEDs as a test of new product lines. Samsung also departed from OLED TVs in 2013 and focused on QLED technology. By improving LCD TV backlighting methods, it achieved a breakthrough in picture quality. At this stage, it still seems to be higher in color and brightness than OLED TVs.

LGD alone is afraid of history

No one dares to bet on the big screen OLED completely, because from the scale of the market, the cost advantage, the difference in the product can not see the absolute advantage of large-screen OLED contrast LCD. Its technical problems make it difficult to spread the market quickly, it is difficult to increase efficiency to reduce costs, and it is difficult to make differentiated products within a certain price range. We all know it is expensive.

In the event of a technical breakthrough in OLEDs, with new and improved products, or through vigorous marketing, people still lack the recognition of large-screen OLEDs as LCD TVs. Today's seemingly advanced products that are fully betting today may be Become a huge indigestible inventory.


It is not difficult to understand the entire industry's swaying attitude towards large-screen OLED TVs because relevant lessons have been engraved in history textbooks. Since its establishment in 2007, Changhong plasma business has continuously invested in and constructed plasma screens and module projects. Before the sale, it has invested more than 4 billion yuan in plasma projects. Only losses have been incurred year after year. Everyone is afraid that LGD will repeat the mistakes of Changhong Plasma. Therefore, the attitude towards large-screen OLEDs, including LGD, can only be prudent.

With the new iPhone screen orders and the urgent demand of more and more mobile phone manufacturers, Samsung AMOLED sees hope in advance; and even Sony Panasonic, and some Chinese TV manufacturers want to use LGD's OLED panel to test the high-end color TV market The attitude of the manufacturers is still uncertain, and the performance of the market is still calm.

OLED industry layout difficult Samsung

LGD's layout in the OLED industry also lost to Samsung. The key equipment around OLED production is the evaporation machine. The core material is luminescent material. We look at the contest between Samsung and LG from these two aspects.

For luminescent materials, the luminescent materials of R3 in the three primary colors of OLEDs are supplied by Dow Chemical, 60% of G's luminescent materials are supplied by Samsung's SDI, and B's luminescent materials are provided by Japan's Idemitsu Takayama. Moreover, after these raw material manufacturers cooperated with Samsung, their sales have increased significantly. They all have strong dependence on Samsung. In 2013, Samsung’s SDI acquisition of Novaled in Germany was the most successful industrial layout and capital operation. Now LGD also needs to purchase luminous materials from Novaled.


In terms of evaporation equipment, Canon Tokki Co., Ltd., a Japan-based evaporation equipment manufacturer that has a large-scale mass production capacity worldwide, has achieved almost all orders for 2017 in Samsung (90% capacity) and BOE. LGD only Ordered from Canon Tokki to two 6-Gen deposition systems (important equipment for the production of OLED panels, each priced at approximately $115 million, which can support 15,000 monthly production capacity). It can be seen that LGD is now in the erotic position of the OLED industry.

Conclusion: OLED is one of the directions of display technology in the future, but LGD does not seem to use it well. For many years, it focused on the development of large-screen OLED industry. However, due to the slow technological breakthrough, the price has remained high and the market has experienced cold feedback. It also missed the best time to share dividends on mobile devices. What makes it all this is perhaps LGD's choice of "lazy" technology and its neglect of industrial layout. Many players on the road to the OLED industry are gaining momentum. Like Huaxing Optoelectronics, BOE, and Hon Hai (Sharp), their output is constantly rising. In the new starting line of OLED, LGD will face more and more opponents.

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Overview of 2.0mm Pitch Wire To Board Connectors
The 2.0 mm PH connector is a low- profile and compact component delivering dependable service in requirements for high density connection to printed circuit boards.
Designed harsh environments which are frequently subjected to heat and vibration such as in heavy equipment vehicles and batteries
Delivers up to a current rating of 2.0 A and 250 V, applicable for American Wire Gauge (AWG) #24, #25, #26, #27, #28, #30, #31, #32.
Enclosing this connector is a crimp style lock designed by Antenk and a special configuration which prevents users from inverted insertion.


General Specifaction 2.0mm Wire To Board Connectors
Contact Pitch 2.0mm
No.of Contacts 2 to 16 positions
Current 2A (AWG #22 to #28)
Compatible Cross Jst PH Connector Series
Current Rating: 2A
Voltage Rating: 250V
Temperature Range: -25°C~+85°C
Contact Resistance: 20m Omega Max
Insulation Resistance: 1000M Omega Min
Withstanding Voltage: 800V AC/minute

Advantages 2.0mm Wire To Board Connectors
2.0 mm pitch serves as the best choice for densely crowded electronics systems for its small, square-edged configuration, ruggedized and shock resistant feature.
Caters Power, Signal and Grounding Contact Needs
This connector can either stand as power contacts, signal contacts or both as power and signal contacts or a signal and grounding contact. The wiring harness interconnects the PCB to various components that sends signals and power to other electronic devices.
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2.0 mm pitch connectors ensures safety, system protection and performance with its bonded metallic conduits and multiple grounding points preventing fire hazards, component damage, overheating and possible electrocution.
ROHS Compliant
The product does not contain restricted chemicals in concentrations not complying with ROHS standards. Thus, for its components, the products can be worked upon at high temperatures required by lead-free soldering.

Features and Benefits of 2.0mm Pitch Wire To Board Connectors
Smallest pitch for positive lock Wire-to-Board crimp system
Provides space savings for mounting other components
mating retention with low mating and unmating forces
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Application industry of 2.0mm Pitch Wire To Board Connectors:
Automotive
Electronic modules
Consumer
Air conditioner Mobile POS terminals Notebook PCS mart meters TVs Televisions UAVs/Drones
Industrial
Servo motor
Medical
Patient Monitor
This is not a definitive list of applications for this product. It represents some of the more common uses.


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