In recent years, the development of the smart home market has been in full swing. According to the "Latest Global Smart Home Product Research Report" by the well-known market research company GfK, by 2020, the global smart home market will grow from US$40 billion to US$58 billion, a significant increase. In the future, the smart home market has great potential for development.
The competition in the smart home market is also very fierce. Technology giants such as Google, Microsoft, Intel, and Facebook have entered the game, hoping to get a share of the pie. In China, Internet giants and home appliance giants such as Baidu, Ali, Xiaomi, Haier, and Midea have also joined. , I hope to establish smart home standards and build smart platforms.
Based on their own characteristics and understanding of the smart home industry, these companies have chosen different entry methods and developed different products, hoping to use this as an entrance to open the door to the smart home market. In the editor, I categorized these different methods and found that these various business models can be divided into two categories: creating "explosive" models and "overall" models. Whether it’s the current hot smart speakers or smart locks, or mobile phones, smart refrigerators, etc., all belong to the creation of "explosive models". Enterprises hope to become the control center of smart home families by creating a "explosive model", thereby promoting The smart home market has landed; and the "holistic" model is based on a group of well-known domestic home appliance brands such as Haier, Midea, and Skyworth, which implements a full-scene smart home deployment model by creating a unified ecological chain under the brand. What the editor wants to discuss next is to create two different modes of "explosive" mode and "overall" mode, which one can promote the implementation of smart home faster?
What is smart home landing?Before discussing which model can accelerate the implementation of smart homes, I want to clarify what I mean by "smart homes landing". In the editor's opinion, the so-called "landing" refers to the implementation. The implementation of smart home means that the concept promised to users can be realized. The value that users want to achieve is to have a simple and convenient home. In my opinion, this "simple and convenient" judgment should be made by the user. It is not simply to install a few products, nor is it that the user passively accepts a lot of products that he does not need, but is in Full-scenario smart life enjoyment that meets the needs of users, that is to say, when users want a smart kitchen, they can realize a smart kitchen, and when users want a smart bathroom, they can realize a smart bathroom, kitchen and bathroom. It can be linked, but it will not impose a smart bedroom on the user. This "simple and convenient" is actually a degree, giving users the smart life they want.
How does the "explosive" model promote the implementation of smart homes?We have clearly defined the "smart home landing", let's focus on analyzing these two models, who can realize the smart home landing faster. Let's first analyze the "explosive" model. Here, the editor takes the smart speakers that have been particularly hot in the past two years as a representative to explain.
First of all, from a technical point of view, the core technology of smart speakers is voice recognition technology. The core function of the smart speaker is to allow the machine to have human-like voice recognition and dialogue capabilities. Household consumers can use it as a tool for voice networking, through which they can control smart home devices, such as opening curtains, setting refrigerator temperature, and switching lights. , Let the water heater heat up in advance, etc. Smart speakers are very closely related to the smart home system we understand. From a technical point of view, smart speakers as the control center of smart homes can be said to stand out among many competing products.
And its market performance also illustrates this advantage. In the past two years, the major technology giants have attached great importance to the development potential of smart speakers, and the market’s response has been very gratifying. Market analysis company CANalys released a smart speaker report that pointed out the global smart speakers in 2017. The sales volume of speakers exceeded 30 million units, and it predicts that by the end of 2018, global shipments of smart speakers will reach 56.3 million units. Moreover, research shows that 64% of users value smart home control functions most. The reason why they buy such products is mainly because they want to use them to control smart home devices at home.
So, the performance of smart speakers is already so hot, then can we sit back and relax and wait for the market of smart speakers to expand further, and then take the smart home this high ground in one fell swoop? In fact, things are far from being so optimistic. There are several major global problems: one is the difficulty of intercommunication. Although smart speakers solve the problem of the control center, it is difficult to solve the problem of interconnection. This is not only reflected in different product categories, but also between different brands. The incompatibility and intercommunication between different products and brands is difficult to solve by the "explosive" model of smart speakers. It lacks a complete set of solutions that integrate software, hardware, and services. This model wants to achieve full scenarios. The smart home experience of China is very difficult, uh... after all, the world is not so easy.
How does the "holistic" model promote the implementation of smart homes?Then someone will say, since there is no integrated set of solutions, then we will come to an integrated set of solutions. Therefore, companies mainly represented by a number of well-known domestic appliance brands such as Haier, Midea, and Skyworth set out to build a unified ecological chain under the brand, hoping to realize a full-scene smart home experience through this model.
Let's take Haier's one-stop smart package solution as an example to see how this model realizes a full-scenario smart home experience. Haier uses the Internet of Things as the connection to connect the smart kitchen, magic mirror, etc. in the 5 major spaces such as smart living room, smart kitchen, and smart bathroom as interactive control centers to realize the 7 major ecology of air, water, food, washing, safety, health, and entertainment The circle parallel connection solves the problem of cross-category and cross-brand smart home appliance interconnection and interoperability. To a certain extent, it realizes a full-scene smart life experience.
But is this really the case? In fact, things are not so beautiful, because the ecological chains of various manufacturers are still disconnected and disconnected from each other. If a user wants to realize his own need to build a "simple and convenient" home, he can only choose the same brand for all home appliances. This is a great passivity for consumers. If I like Midea air conditioners, But do I have to buy a Haier refrigerator? This hinders the implementation of smart homes. Not only that, for enterprises, this overall model also means higher barriers to competition. Enterprises need to have strong competitiveness in software and hardware, and have sufficient openness and scalability to achieve this. .
to sum upIn fact, in the final analysis, the problems faced by these two models are similar. They are all due to the compatibility between different products. Although the "holistic" model can indeed achieve the overall smart life scene creation within the brand, but, This greatly limits the user's right to choose, and it feels like being bundled. The mode of opening the scene with a "explosive model" as the entrance is just like the mobile phone's IOS system and Android system, but who can become the invincible "Android system" in the smart home market? Many giants have already entered the game, and no one is willing to let go of the fat of smart homes, the situation of competition for hegemony is estimated to be a long time, and the real "Qin Sweeping Six Nations" will come in no time. However, this is not impossible. In fact, as long as the problem of interconnection and intercommunication is solved, any mode can realize the implementation of smart homes.
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