ã€Laser TV Industry Background Analysis】
The macroeconomic environment of the laser display industry is good, mainly in the following three aspects: First, policy encouragement. Second, the Chinese laser projection industry has accumulated technology and has a complete independent intellectual property right chain in the field of laser full-color display technology. In particular, it has its own key components and complete machine technologies such as all-solid-state three-color lasers and laser displays. Patent protection has a good foundation for realizing major breakthroughs in industrialization in this area. In this respect, it shares the same advanced level as international developed countries. Third, China's urbanization is developing rapidly and the area of ​​housing has increased.
[Understanding the status quo of laser television development]
The development of the laser TV market is a trend that is “a thousand miles a day.†Although the market scale is developing at a high speed, the market price is declining. In 2017, the sales volume of the domestic laser TV market was 71,000 units, and the sales amount was 2.21 billion yuan. The growth rates in the same period were 226% and 153% respectively. In terms of sales growth, laser television greatly surpassed the development of the LCD large-screen TV market.
[Application area]
The home market is still the main application scenario. The proportion is 83.2%, and the sales volume has increased more than 2 times year-on-year. The business market accounts for 9% of the total sales. The sales volume has increased nearly 2 times year-on-year. However, the business application scenario is diversified, and it is mainly used for enterprise display, clubs, bars, clubs and other scenarios.
[brand pattern]
With many brands joining the "war situation", the new appearance of laser television has emerged. The market share of internet brands reached the top of the list, accounting for 37.9%; the share of home appliance brand camps was 31.4%; the share of emerging brands increased by 6.7 percentage points to 17.1%; the share of traditional brand camps also saw a significant increase, 13.5%.
ã€product price】
From the perspective of changes in the average price of products, the price of laser TVs declined rapidly in 2017. The average price of laser TVs dropped below 30,000 yuan, which was a drop of nearly 10,000 yuan compared to the same period of last year. Plus, the launch of high-end laser TVs in the second half of 17 years was high. Cost-effective products are becoming more and more popular among consumers. The door of 10,000-million laser TVs has been opened.
ã€product quality】
In terms of resolution specifications, 1920*1080 resolution products dominate, with a share of 86.7%; 3840*2160 resolution products and 4096*2160 resolution products account for 8.3% of the total, an increase of 5.4 percentage points from the same period of last year. Increased 8.5 times year-on-year. The 4096*2160 resolution product company had a verbal publicity for a long time. Only in this year was the product actually launched. Laser TV entered the 4K era.
[Laser TV Future Development Features]
Resolution: 4K products will become mainstream;
Laser light source: two-color and three-color products will continue to emerge in the future;
Model appearance: more compact, stylish and beautiful;
Smart: equipped with intelligent systems;
Performance: better auto focus correction and color correction.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
The macroeconomic environment of the laser display industry is good, mainly in the following three aspects: First, policy encouragement. Second, the Chinese laser projection industry has accumulated technology and has a complete independent intellectual property right chain in the field of laser full-color display technology. In particular, it has its own key components and complete machine technologies such as all-solid-state three-color lasers and laser displays. Patent protection has a good foundation for realizing major breakthroughs in industrialization in this area. In this respect, it shares the same advanced level as international developed countries. Third, China's urbanization is developing rapidly and the area of ​​housing has increased.
[Understanding the status quo of laser television development]
The development of the laser TV market is a trend that is “a thousand miles a day.†Although the market scale is developing at a high speed, the market price is declining. In 2017, the sales volume of the domestic laser TV market was 71,000 units, and the sales amount was 2.21 billion yuan. The growth rates in the same period were 226% and 153% respectively. In terms of sales growth, laser television greatly surpassed the development of the LCD large-screen TV market.
[Application area]
The home market is still the main application scenario. The proportion is 83.2%, and the sales volume has increased more than 2 times year-on-year. The business market accounts for 9% of the total sales. The sales volume has increased nearly 2 times year-on-year. However, the business application scenario is diversified, and it is mainly used for enterprise display, clubs, bars, clubs and other scenarios.
[brand pattern]
With many brands joining the "war situation", the new appearance of laser television has emerged. The market share of internet brands reached the top of the list, accounting for 37.9%; the share of home appliance brand camps was 31.4%; the share of emerging brands increased by 6.7 percentage points to 17.1%; the share of traditional brand camps also saw a significant increase, 13.5%.
ã€product price】
From the perspective of changes in the average price of products, the price of laser TVs declined rapidly in 2017. The average price of laser TVs dropped below 30,000 yuan, which was a drop of nearly 10,000 yuan compared to the same period of last year. Plus, the launch of high-end laser TVs in the second half of 17 years was high. Cost-effective products are becoming more and more popular among consumers. The door of 10,000-million laser TVs has been opened.
ã€product quality】
In terms of resolution specifications, 1920*1080 resolution products dominate, with a share of 86.7%; 3840*2160 resolution products and 4096*2160 resolution products account for 8.3% of the total, an increase of 5.4 percentage points from the same period of last year. Increased 8.5 times year-on-year. The 4096*2160 resolution product company had a verbal publicity for a long time. Only in this year was the product actually launched. Laser TV entered the 4K era.
[Laser TV Future Development Features]
Resolution: 4K products will become mainstream;
Laser light source: two-color and three-color products will continue to emerge in the future;
Model appearance: more compact, stylish and beautiful;
Smart: equipped with intelligent systems;
Performance: better auto focus correction and color correction.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
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