First, Bosch and Siemens are a company called Boxi Home Appliances (China) Co., Ltd., 50% of Bosch, and 50% of Siemens.
Bosch sales in Europe and the United States first in Germany's Siemens, China's first Siemens, Bosch out of the refrigerator earlier than Siemens, ABS automotive technology, this looked very familiar with this is Bosch invented, Bosch is a very great company , like a refrigerator washing machine bar in the Chinese market they are the same unbelievable words you can go to the mall to open the two of their refrigerators in addition to the logo is not the same outside the rest are the same they both made in China a factory, So what can be sold, Bosch talked about the "speed and passion" Siemens said is "smart, human nature words" If compared with other brands, then it really is nothing like Bosch and Siemens products are really good with other brands Not a grade! Bosch and Siemens are not only good at refrigerators and washing machines, they are also the first in other fields, have a long history and are trustworthy!
1. In China, Bosch Refrigerator and Siemens are from the same company, "Bosch - Siemens Home Appliances" is also called Bo Xihua Home Appliances. Both Siemens and Bosch have advanced industrial technologies that Germany is proud of. They inherit the excellent management experience and skills of Germany. Not only that, both have more than 100 years of brand history and have accumulated rich experience in brand marketing.
2. Siemens is a leader in technological innovation. Its products are characterized by metallic bright colors and a full sense of science and technology, but lack of warmth. Bosch has softened the lines of the design and has filled the gaps in Siemens' vacancies.
3. In simple terms, the two brands' cores are almost identical, and they all have world-leading technologies.
4. Dual-brand marketing strategy makes Bosch and Siemens complement each other. Siemens entered China 10 years earlier than Bosch, so Siemens in China is even higher. But in Europe, Bosch is the first brand of home appliances, and its products and good price/performance are also popular with consumers. Therefore, the quality of Bosch refrigerators can be guaranteed. Within 100 days, the quality of the refrigerators can be returned and returned. It can be seen that they are confident.
5. In terms of environmental protection, Bosch and Siemens Appliances have made outstanding contributions and have undoubtedly become industry pioneers. 90% of the impact of household appliances on the environment is generated during the use of home appliances. Therefore, the major contribution of Bosch and Siemens household appliances to environmental protection lies in the development and production of energy-saving products. Since 1990, the energy consumption of the Group’s home appliances, including refrigerators, cookers, washing machines and dishwashers, has been continuously reduced. In recent years, the company has continuously promoted and advocated environmental awareness both inside and outside the industry, so that more consumers can enjoy environmentally friendly and energy-saving home appliances.
6. Facing the challenges brought about by the increasingly fierce international competition in the household appliance industry, Bosch and Siemens Home Appliances Group will insist on providing high-quality products and management, continue to commit to continuous innovation, meet the future needs of consumers, and will also develop and Production of environmentally friendly and energy-saving products will be the focus of future work.
Bossi is actually similar, the key is to look at personal preferences! Siemens zero-degree biological fresh-keeping refrigerator is characterized by: temperature controllable humidity controllable dynamic cooling system with a silicon filter membrane technology is not less than 0 °C food non-icing for long-term preservation, and nutrient-rich 0 °C fresh indoor storage of fish and meat at the same time , vegetables, fruits - to meet the ideal humidity required for different foods, the highest humidity can be adjusted to 90%, breathable impermeable to water, food fresh nutrition.
Bosch's VITA refrigerator is characterized by: 0 °C VITA preservation technology = accurate humidity control + precise temperature control, while taking care of the food moisture freshness and humidity required Accurate computer intelligent temperature control software to directly control the work of the compressor The food temperature fluctuations in the refrigerator and set the temperature deviation is less than 1 °C, to achieve a basic constant, care of nutrition is not lost multi-cycle cooling freezer, 0 °C room, freezer separate temperature control, do not affect each other, cold concentration, improve Refrigeration speed and efficiency, can quickly reduce different foods to its appropriate temperature, perfect preservation of food nutrition and flavor double-speed cooling system and the mean flow air channel, treat every food is equal to the cold air always goes down, so In general, the food on the refrigerator freezer is always easier to get worse. The use of a quick-cooling system and a uniform-flow air duct ensure that the temperature in each corner is even and constant, and foods can enjoy the constant stability of the ideal temperature.
1. Bosch and Siemens Home Appliances Group formally entered China in 1994. By the end of 2007, it has created three production bases and a sales company with more than 5,000 employees. The Group's sales network in China covers more than 500 large and medium-sized cities in 30 provinces across the country and is responsible for the overall business development of Bosch and Siemens brand appliances in China. The Group's white goods in various fields, including refrigerators, washing machines, laundry dryers, electric water heaters, range hoods, cooking appliances and other small household appliances, also operates imported household electrical appliance business to supplement the needs of the market.
2. The development momentum of the two brands of Bosch and Siemens Home Appliances Group in China is quite good. According to Zhong Yikang statistics, by the end of 2007, Siemens refrigerators accounted for 15.6% of sales in the Chinese market, ranking second; sales of drum washing machines accounted for 33.5% of the market, holding the top spot, ranking first in foreign capital The brand's location. Another internationally renowned brand of the Group, Bosch, entered China in late 2004, completed a nationwide sales distribution in a short period of time, designed and developed a product with typical Bosch characteristics, occupied a place in the Chinese home appliance market, and became a growth company. One of the fast brands. At present, Bosch washing machine has successfully entered the top three in Shanghai appliance market.
3. The experienced Bosch and Siemens China team promised that each of their products is worthy of pride. Excellent design, perfect quality and excellent service are our great pride.
4. Following GM, Siemens also announced that it completely withdrew from the home appliance industry. Siemens will sell 50% of Bo Xi’s home appliance company to Bosch for a total transaction price of 3 billion euros. The acquisition is expected to be completed in the first half of 2015.
5. On September 22, Siemens and Bosch Group jointly announced that Siemens will sell 50% of the shares of Bosch Home Appliances to Bosch for 3 billion euros. In fact, Boxi Home Appliances is a joint venture established by Siemens and Bosch in 1967, each with a 50% stake. Data show that in 2013, Bo Xi home appliance revenue up to 10.5 billion euros, for European major power producers, its production of Siemens brand refrigerators and washing machines, etc., have a significant share of the global market. After the completion of the transaction, Bo Xi Household Electrical Appliances will become a wholly-owned subsidiary of Bosch, which also means that Siemens has completely withdrawn from the field of home appliances. However, Siemens Home Appliances brand will still exist for a long time. Bo Xi Electronics will be allowed to manufacture and sell household appliances. . Coincidentally, on the same day that it announced its withdrawal from the home appliance industry, Siemens also announced its acquisition of Dresser Raceland of the United States, a leading company in the global energy infrastructure sector. This acquisition will cost Siemens $7.6 billion. In the same day as the one-on-one sale, Siemens's turn to the core business is very obvious.
1. At present, there is no impact on the products, brand and business structure of the Chinese market. “Nanjing’s home appliance industry sources said that although the gross profit margin of Bo Xi’s home appliance business is in the top of the industry, compared with other businesses of Siemens itself, the home appliance industry has a meager profit. “This is also the main reason for its exit from the home appliance industry. â€
2. However, in the white market in Nanjing and even in the whole country, Bosch, who "does out the door with the same teacher," has had less sales than Siemens due to late entry. "In the ice wash, Bosch Siemens accounted for as much as 30% of the two major brands, the ratio of 2:8." Chen Bin, head of Nanjing Suning ice washing and marketing department told reporters.
3, five-star, Gome two stores also said that the current sales, Siemens ice wash accounted for about 18%, Bosch's share was 3%. "From the price point of view, Siemens is more traditional and Bosch is more fashionable." Among the statistical data issued by five stars, the Siemens customer unit price is 5915 yuan, Bosch unit price is 7144 yuan.
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