According to Australian retail website Appliance retail reported on May 24, TCL plans to invest 7.8 billion US dollars (about 5 billion yuan) to establish the world's largest 11th generation LCD screen manufacturing plant in Shenzhen, producing ultra-large-size high-definition TV screens. .
TCL is the world's leading TV manufacturer. TCL pointed out that although the growth rate of LCD TVs continues to decline, LCD TVs of 55 inches or more account for only 10% of the TV market today. It can be seen that the market demand for large-size screens and suitable TVs is high.
TCL's North American vice president Chris Larsen said that we have gained a cost advantage from the vertically integrated supply chain, and this investment will lead us in the big screen TV market.
The TCL brand entered the Australian market in 2004 and promoted branding by sponsoring major events. In addition, TCL also sponsors some blockbuster movies and is involved in the entertainment industry.
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