Editor's Note: China and India are the world's most important developing countries. The two countries have a large population, which is also the region with the greatest growth potential of smartphones. According to Qualcomm's previous report, seven of the world's top ten smartphone manufacturers are from China. If Chinese manufacturers want to maintain their upward momentum, they must make a difference in these two markets and at the same time erode the markets of other manufacturers. According to the latest research by Canalys, Huawei, OPPO, VIVO and Xiaomi have all made different achievements in these two markets.
Canalys research analyst Lucio Chen said: "The Chinese smartphone market is still growing. Shipments in this quarter have increased by more than 9% year-on-year. But the market is becoming more structured, large manufacturers will stay ahead, smaller manufacturers will More difficult to survive.
Huawei surpassed OPPO in the first quarter of 2017 and regained the position of China's largest smartphone maker. As the Chinese smartphone giant, Huawei unveiled the new P-series smartphones P10 and P10Plus at the Global Mobile Communications Conference (MWC), while occupying an 18% market share with nearly 21 million units. Although OPPO has an annual growth rate of 55%, its shipments are less than 20 million units, which is not worthy of Huawei. Vivo ranked third, with 17 million smartphones shipped, accounting for 15% of the market, with an annual growth rate of the top three. This quarter, Xiaomi is only ranked fifth, even behind Apple.
The Indian smartphone market grew 12% year-on-year in the first quarter of 2017, with shipments totaling 27 million units, but the top five vendors have not changed. Samsung ranked first, and the eye-catching is Xiaomi and Vivo, which won the runner-up and the third runner-up respectively. Lenovo rose to fourth place, while Oppo fell to fifth.
Samsung has a solid foundation and maintains its market share, with shipments exceeding 60 million units. Thanks to its offline distribution partners, Samsung continues to be the top seller with the continued strong performance of the J-series smartphones.
Millet sales continued to grow during the quarter, accounting for 14% of the market, with shipments approaching 4 million units, an increase of 3% compared to last year. According to Ishan Dutt, research analyst at Canalys, "The key to Xiaomi's success lies in its online smartphone sales strategy. Targeting customers to young people who know how to use the Internet, and mainly through online transactions, so the abandoned currency was implemented in India at the end of last year. The impact of policies on Xiaomi is very limited.
Vivo, ranked third, had a market share of more than 10% this quarter and achieved a 36% quarterly shipment growth. Research analyst Jia Mo said: "Vivo sold nearly 3 million smartphones this quarter, and its sales channel strategy relies on more dispersed personal retailers. It turns out that such sales methods are effective. Vivo boosts sales with marketing campaigns. The strategy succeeded in grabbing the market of some local manufacturers who had been in the forefront."
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