IT168 Information Recently, DTS, a high-definition audio technology and solution company, formally launched its first immersive surround sound demo room in the Chinese market in Shenzhen. Our IT168 was fortunate enough to be invited to the site for the first time to experience the latest and most complete 7.1. 4 surround channel DTS:X sound effects.
Located in the DTS:X showroom in Nanshan District, Shenzhen
Located in the DTS:X showroom in Nanshan District, Shenzhen
In addition to the DTS core technologies, the demo room is equipped with the latest generation of immersive audio technology DTS:X and DTS Headphone:X. DTS:X is an object-based 3D audio technology that completely restores the sound track. Compared with traditional surround sound technology, it is no longer limited by the "channel", but can process and present individual sound objects, creating a more accurate and rich soundscape. The demo room is based on the speaker layout of 7.1.4, adding four three-dimensional sky speakers on the basis of the traditional 7.1-channel, creating a sound field in the sky to reproduce a truly immersive entertainment experience.
DTS Mobile Line Authorization Director Zhao Yan introduced the background of DTS Headphone:X
DTS Headphone: The main features of X
DTS Headphone: X is DTS's innovative technology on mobile devices, enabling consumers to experience realistic surround sound effects from any ordinary headset, as well as the ability to simulate real 7.1.4 surround channels in headphones. DTS: X effect . In order to better assist local recording studios and content providers in producing more exciting DTS content, the studio also covered some of the features of recording production at the beginning of the design process, and improved the matching of DTS production tools. The use of DTS production tools will also play an important role in the related research and testing of DTS content production.
DTS Vice President and General Manager of Greater China Mr. Lang Zhengwu
Christopher Lang (Mr. Lang Zhengwu), Vice President of DTS and General Manager of Greater China, stated: “In Shenzhen, DTS is located in China’s first immersive surround sound demo room equipped with DTS's full range of cutting-edge technologies, reiterating DTS’s commitment to China. The long-term commitment of important growth markets: The demonstration room is located in Nanshan District, Shenzhen and is also very convenient for us to deepen the market connection with this China IT Center, and to consolidate the foundation for our cooperation with a series of important customers.We are looking forward to the cooperation in the future. Partners come to the scene to experience the infinite possibilities DTS brings to the sound."
Actively promote the popularity of high-definition audio-visual experiences for all citizens
The introduction of this immersive surround sound demonstration room in Shenzhen is the latest result of DTS' continuous improvement of its sound ecosystem built in the Chinese market. DTS has always been committed to popularizing high-definition audio-visual experience, and this year witnessed the signing of a series of important cooperation agreements and the launch of flagship products. For example, Alibaba's Lynx Box 3 Pro was recently launched. The product is equipped with DTS HD technology and has built a dedicated DTS content area to bring top HD home entertainment experiences to Chinese consumers. In the field of mobile phones, the Huawei nova mobile phones released on October 14 were equipped with the DTS Headphone:X technology, allowing more people to conveniently experience new generations of surround sound on mobile phones.
Lynx Box 3Pro supports DTS 7.1-channel, Dolby 5.1-channel dual decoding, first DTS audio post-processing technology
Huawei nova equipped with the latest DTS Headphone:X technology
In the development of high-definition audio content sources, DTS and Star Music Media's new music brand, Lou Meng, of course, together create a DTS professional recording studio. The studio also introduced DTS:X and DTS Headphone:X as two audio technology production tools, which is of great significance in enhancing the audio production standards of the Chinese music industry. DTS is also working on streaming media including Internet TV. At present, DTS has entered into cooperation with two active licensed internet TV service providers CIBN and New TV (formerly ICNTV Future TV Co., Ltd.). As a result, the content of the DTS technology will enter Tencent video, Sohu video, Youku, potatoes and other mainstream video sites. In addition, the cooperation between DTS and QQ Music has also achieved good results. It is gradually introducing Headphone:X technology into QQ Music, and since QQ has provided a record for the QQ Music Green Diamond members with 6 domestic most popular headset pre-tunings. The archive database, listeners only need to wait for the database to simply match their headphones, you can easily get the best sound effects.