Seeing the curious and fresh look of the tourists, the reporter knows that the Chinese first white electric brand that accompanied them lives so that every visitor is full of interest, because the reporter has the same feeling.
However, what makes reporters more interested is how Haier will transform its role from the home appliance giant to the new computer army in the fierce and cruel Chinese computer market. Rich international experience can help Haier computers achieve the same overseas glory? In the digital home era of 3C convergence, how will Haier take advantage of home appliances?
With these questions, in the conference room on the ground floor of Haier Building, the reporter and Mr. Gao Yicheng, the head of Haier Computer, started a two-hour conversation.
Summary of the conversation "Price war will only kill Chinese computer manufacturers"
"Internationalization must not be an acute child"
"AMD also has contact with us, and Intel is not the only option."
“Haier Computer is listed? We will not let go of any opportunities to expand our business.â€
3C integration is an opportunity for home appliance manufacturers. When entering the door, I saw a lot of Haier's home appliances and computers in the ground floor exhibition hall, which is hard to see in other computer manufacturers. For Haier, is this dual identity both an opportunity and a challenge?
Gao Yicheng: There are advantages and there are places to overcome. Haier is a newcomer in the computer industry. Although he has achieved a lot of achievements, there are still gaps in various aspects with companies like Lenovo. Therefore, we are more concerned about how to take advantage of 3C integration opportunities, and take advantage of our home appliance manufacturers to achieve greater development in the computer industry.
From the perspective of the entire Haier Group, if Haier Electric is 90 points, then Haier Computer is now estimated to play only 60 points, or even less. But from the point of view of the demand for consumers, I think Haier computer should definitely be 90 points, I have confidence in this point.
Reporter: The price war is now the most effective weapon in the computer market. Haier is also very familiar with the price war in the home appliance industry. So in the computer market, will Haier get this 90 points through price war?
Gao Yicheng: The price war can really bring us close to 90 points, but it will never reach this score. What do you really need to score 90 points? A strong brand! Especially in the digital home era of 3C convergence, users must feel the power of the brand, rather than simple and low prices. I personally think that Haier should have a great advantage in this respect. We can combine home appliances and computers. For example, U-home launched by Haier is not just a simple computer or home appliance, but a digital family concept. Products, this is the advantage of home appliances manufacturers to do computers.
Reporter: What do you mean by saying that all computer companies that fight price wars are exhausted and fished? However, there are also some special cases in which domestic companies start from price wars.
Gao Yicheng: I can talk about an example of the home appliance market that year. When the air conditioner was generally around 4,000 yuan in the 1990s, the air conditioner of 1999 yuan appeared in Jiangsu and Zhejiang provinces. It was very sensational. Everyone said that the air conditioner of 1999 yuan came out. As a result, the heat was stopped here, and the pipe broke. There were a lot of problems. It took only one year, and the 1999 yuan air conditioner completely disappeared. Later, with the adjustment of the products, the price of air conditioners gradually approached the price of 2,000 yuan, and the quality was guaranteed. At that time, the entire air-conditioning industry suddenly disappeared from four or five hundred small businesses. Why? That is, they have no room for further price cuts, only related to the door.
Reporter: Haier will not do low prices?
Gao Yicheng: In fact, Haier also has low-priced products, and the computer of 3,999 yuan is also sold in the market. But what we guarantee is that we must be the best quality guarantee for consumers in this price segment. For example, our processor is Intel's best product, the motherboard is ASUS, the hard drive is Seagate, and is provided by top vendors. This is Haier’s low-cost strategy, rather than simply calling for price.
An acute sub-enterprise can't be internationalized
Reporter: Now the internationalization of TCL and BenQ has been raging. If I am responsible for the international transformation of a computer company, what is the biggest suggestion Haier has given me?
Gao Yicheng: Don't be an acute person, learn to adapt, this is my biggest advice to you. Many people think that Darwin's biological evolution theory is about the survival of the strong, wrong, it should be the survival of the fittest. The dinosaurs are strong and strong, and the result disappears without a trace. The weak is not weak, weak and windless, but it survives longer than the dinosaurs. So the enterprise is also the same, not to say that you are mostly strong in the country, and completely different in foreign countries, you must adapt to the foreign environment before you can survive.
Reporter: What are the specific aspects?
Gao Yicheng: In foreign countries, no matter the market characteristics, consumption habits, business management and employee thinking, it is totally different. For example, in China, it is common for employees to work overtime, and the boss will be OK on the next order. In foreign countries, if you do this, Sorry, it is my private time after work, please don't interfere. I have to go to work with my family, accompany my wife, and accompany my girlfriend. Give subsidies? Very good, please pay three times the usual salary. Therefore, if Chinese companies transfer their domestic photos to foreign countries, it will definitely not work. From the side, it is said that the management of foreign enterprises is more perfect, and domestic enterprises should learn from others rather than operate in their own way.
The acquisition of such a thing must be cautious, especially overseas acquisitions. I heard that one of the two companies mentioned above wants to dismiss more than a dozen foreign executives abroad. As a result, it is stupid to get a dismissal contract, not only to pay compensation, but also to take 60 from now to others. All the salary, insurance, etc. of the retirement are paid off, and the cost of squid is higher than closing a company. Do you say that such an acquisition can not fail?
Reporter: Is it true that Chinese computer companies are less adaptable abroad than home appliance companies?
Gao Yicheng: It is not weak, but it is very difficult for Chinese computer companies to truly expand overseas. why? You see, in the domestic appliance market, it is basically the world of Chinese companies, and you can even go out and go abroad to grab the territory. But the computer market is completely different. Basically, people come in, except Lenovo, which is basically in China.
Judging from Haier’s experience, computer companies must start from the grassroots level and make the brand first. This is a very important point in the process of internationalization, and it is also the biggest fatal injury faced by mainland Chinese computer companies when they go abroad. You can look back and see that all the mainland computer companies that are on the top of the list have almost no visibility in foreign countries, and none of them. Lenovo is directly acquiring the brand of IBM because of the lack of a strong overseas brand. But for now, Lenovo’s leaping approach to brand building is really debatable.
Reporter: Haier has set up many electrical factories in the United States and Europe. Does this model have any reference for computer companies?
Gao Yicheng: I don’t think so. From a personal point of view, there is absolutely no need for computer companies to set up factories abroad to expand. Because it is different from home appliances, after all, home appliances are assembled and produced locally. Materials can be supplied by local parts factories. But computers are standardized. Many parts factories are located in China, including Intel, which produces processors. Instead, you ran to the United States to set up factories, and then went back to China to buy accessories. Are computer companies all talking about price/performance? This will increase the cost.
In the computer industry, truly successful companies must not have their own factories.
Intel is not the only choice for Haier
Reporter: When it comes to Intel, Haier and Intel are very close, and the only computer manufacturer that only cooperates with Intel is only one of you.
Gao Yicheng: It should be said that Intel and Haier cooperate very well. The cooperation between Intel and Haier is not only to provide our best processors, but also to establish a research and development center and develop technology.
Reporter: Have you considered working with other upstream vendors such as AMD?
Gao Yicheng: For AMD, we also do not rule out the possibility of cooperation. In fact, both sides also have certain contacts. Because Haier's principle is that as long as we can achieve a win-win situation and provide users with satisfactory products, we can cooperate with any customer. There is no limit to this. But at the moment, at least we have a very happy cooperation with Intel.
Reporter: Are you worried that Intel will turn to support other competitors because Intel's principle is "do not put all the eggs in one basket".
Gao Yicheng: It doesn't matter, because Haier's principle is also "do not put all the eggs in one basket." Haier never said that only Intel products will be used in the future. On the other hand, we are a mutually supportive relationship. It’s not that Haier relies solely on Intel, and Intel is also using Haier’s resources.
Reporter: In the event of such a situation, will Haier have an impact?
Gao Yicheng: No, not at all. Haier’s strategy is clear, and it won’t depend on any single partner, including Intel, whether it will be big or not. For example, Haier is now developing the 3C integration, and the U-Home product is mainly incorporated into Haier's research and development philosophy. At this point, we have surpassed Intel. That is, as you said, when Intel really broke up with Haier, it doesn't matter, the market is very big, and there are other upstream partners who can cooperate, not to mention our own strength is strong enough.
:
Overhead Line Insulation Sleeve
Buckle type insulation sheath is mainly used for insulation protection of overhead bare wire, reliable performance, convenient and quick installation.
Since it was put into the market, it has been widely used in the insulation protection of electrified railway and bare line of power grid.
The buckle type insulation sleeve has the characteristics of safe and reliable electrical performance, convenient installation, no need for free end, no fire and so on.
In the insulation protection of power line crossing trees, obstacles and strengthening insulation protection and other places, Gradually replace insulation bushing, composite insulation adhesive tape, waterproof tape, high and low voltage insulation tape.
Overhead Line Insulation Sleeve,Overhead Power Line Insulation Sleeve,Protective Wire Sleeve,Earth Wire Sleeving
CAS Applied Chemistry Materials Co.,Ltd. , https://www.casac1997.com