Imagine that tens of thousands of people communicate with each other in a mixed scene of real and virtual at the same time, such as rock concerts or other large-scale events such as world competitions. This is the potential of AR technology in live events-especially how it will affect social media.
Now, thousands of users can use their mobile phones or tablets to experience AR, and this technology also provides unlimited possibilities for merchants who want to incorporate it into their marketing plans or selling points.
AR Baseball Experience
In the past, most AR experiences were focused on specific objects: for example, the user pointed their phone at a book, and the author would jump out to speak. However, the capabilities and characteristics of AR technology can be truly released through restaurants, shops, and even stadiums. These places are not only suitable for AR technology, but also encourage people to record and share these experiences. At present, many live sports events, concerts or social game gatherings have begun to gradually adopt it.
Sports activities
Until recently, sports activities began to gradually accept AR technology, and hope to increase the participation of fans fans. Earlier this year, the US PGA Tour launched an AR application that allows fans to experience the fun of golf at home; another pioneering example is IoT/AR company Xperiel and NBA Sacramento The Kings, NFL New York Jets, and Los Angeles Dodgers collaborated to turn the stadium into an AR digital ecosystem.
These technologies have greatly changed the social experience of sports events. Whether interacting with others in the form of mini fun games or simply sharing experiences with other people anywhere in the basket, the shared nature of AR technology will have a greater impact on the development of social media in the future.
concert
This year, AR technology has played a very critical role in some live concerts. For example, Eminem’s earlier performance at Coachella and U2’s technologically-rich “Experience+Innocence Tourâ€, both of which used mobile AR applications to enhance the audience’s live experience.
AR technology makes concerts more attractive, and all photos or videos of related programs will be posted to social media by people. This is not only exciting for the live audience, but also for those who watch the shared content.
AR technology is well-known to the public, thanks in large part to the AR game "Pokemon Go". Since its launch, the application has attracted a group of enthusiastic users, and has a sufficiently stable following, such as the recent Pokemon Go Fest held in Chicago. This kind of global game gathering is of great significance, because Pokemon Go Fest is only set up based on players' love of AR technology, not a supplement to existing activities.
In terms of social interaction, the purpose of such gatherings is to connect players and producers together, which can be called real-life interactions to some extent. In addition, this kind of activity is not much different from a music festival or an animation festival. People gather together just to be with other like-minded people. There is nothing more social and attractive than gathering like-minded people together. It is reported that Pokemon Go Fest attracted more than 20,000 players to participate together, and this is not to enjoy the concert, just to play an AR game with other people who love this game.
With the development of technology and the increasing demand for social interaction, users will no longer just want to watch content, but interact with it, seeking a unique experience and sharing it with friends through social media. This is the development of AR technology. potential.
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