It is clear that after the outbreak last year last year, the C-end consumer VR market has entered a period of calm, the so-called freezing period. This is true both for individual users and for the performance of VR offline experience stores. In particular, the VR Experience Store can be seen clearly by contrasting the situation of the exhibition halls of the Hi-tech Fair between last year and this year.
In fact, the C-end consumer-level VR market is very similar to the current shared-vehicle market that has long been crippled. Starting at a lower market threshold, everyone has started to ignite the market, and after the Red Sea, all parties seem to be able to say only "in···
So, today's C-end consumer VR market will be slightly directed at offline VR experience stores. Now the status quo of the development of the entire market is simply a bit bleak. It is difficult for end-users to spend second time, experiential store outages, VR manufacturers to persist and investors continue to withdraw funds. Although this is a road to the development of an emerging market in the industry, there is no doubt that this journey has come a little faster. Little bit.
So, we have to re-examine the reasons for the initial outbreak.
At the beginning of last year, the C-end consumer VR market (experience store) was still thriving. Think about the VR glasses box at that time, it can be said that the fire will not be unnecessary, and even Shenzhen's monthly shipments will reach tens of millions. It is very frightening and it will soon be improved. This actually has its roots, because VR The early experience of the glasses box is very poor, not only the lack of content, but also the hardware configuration can not support, such as resolution, dynamic delay and so on. In addition, investors can't wait to come in. They like to mass-produce VR games that are simple and rude for many small game companies. This kind of short-lived explosion is undoubtedly “fatal†for consumers, and it’s overdrawn by consumers. Experience enthusiasm ··· While VR vendors and VR experience shops were like springing up, many appeared!
Through a year of competition, this year has ushered in the freezing stage of the market. End-user stickiness has been declining, and VR vendors and VR experience shops have been declining. As investors have chosen to withdraw their capital at this time, the entire industry has suddenly returned to the “originâ€. But to a certain extent, this is also a good thing for the C-end consumer VR market. After all, it is the best that survives the test and stays. Therefore, in the face of this situation, how to break through the offline VR experience shop? (Be aware that consumers are more likely to be curious when they first enter the store's consumer experience for the first time)
Personally feel that these aspects still have a certain degree of feasibility:
First: Changes in the location of investment sites. In general, third- and fourth-tier cities will be better at operating than first and second-tier cities, because first and second-tier cities have relatively quicker understanding and experience of these VR devices. This also shows that their users' stickiness will be lower, and it is clear that the third- and fourth-tier cities are even more There are advantages. At this time, if the offline VR experience shop can enter the third- and fourth-tier cities with good equipment, the operation space brought by it is also good.
Second: The improvement of equipment quality. This upgrade is not just the hardware itself. The built-in VR content should also be updated synchronously. At the same time, the small rough IP game in the early stage of the market should be abandoned. Wang Cai is the king. In addition, the form can also be adjusted, such as changing from a single egg chair to a multiplayer online form, which is more interesting and more socially interactive.
Third: Choose the joining method (super captain) as much as possible, after all, the operation has risks. Once joined, there is a brand effect that can better break the bottleneck of operations.
