In the midsummer town of Zouqu, the scorching sun is the off-season of the sales of lamps in the year. The Chinese lighting city has changed its busy signs in the past, which is slightly deserted. However, Neptune International Lighting, located in the suburbs, has worked overtime almost every day, and is working hard to produce. In the midsummer night of Zouqu, the lighting of the production workshop of Nippon Group will be extinguished every night until eleven or two.
Why is Nike Lighting able to have such a large sales volume during the off-season of the lamps? So that it is to be fully loaded? With this question, the reporter walked into Nippon Lighting and interviewed General Manager Gong Difeng, Marketing Director Luo Songtao and Chairman Hao Qianjun.
Reporter (hereinafter referred to as the record): Mr. Gong, I saw that the Nippon lighting production workshop has to work overtime every day until late. Is the production task now very tense?
Gong Difeng (hereinafter referred to as Gong): Yes, we are now implementing a two-shift system. Two batches of workers take turns to work, at least eight hours per shift. The device has been powered on for more than sixteen hours. Now the production tasks of the project have been arranged until the end of the year, but orders are still coming. The second phase expansion project of our company has been put into use, and several new production lines have been introduced. At that time, the production pressure should be gradually reduced.
Report: How to ensure the quality of the product in such a full-scale production?
Gong: This is not a problem at all. The raw materials we introduce are 100% rigorously inspected. First, we guarantee the quality of the products from the source. Secondly, we will have corresponding quality inspectors and equipment to control each process in the production process. Even under the weight of production, we must be nervous and orderly, and never sloppy because of the heavy task.
Reporter: You just mentioned that the second phase expansion project of Nippon has been put into use. Can you tell us about this situation?
Gong: After the new workshop is put into use, the available production area has reached 15,000 square meters. The production workshop of high-power energy-saving lamps has 7,000 square meters, of which 3,000 square meters are used for OEM production and 4,000 square meters for self-production; ceiling lamps workshops total 5,000 square meters, including raw material workshop 1500 square meters, semi-finished workshop 1500 Square meters, finished workshop 1500 square meters; and the original 2,000 square meters transformed into electronic ballast workshop; realized 20,000 high-power energy-saving lamps, 30,000 electronic ballasts and 10,000 ceiling lamps per day . Will greatly reduce the current production pressure.
Reporter: I would like to ask Luo, how do you lead the Nept sales team to achieve such outstanding performance during the off-season of the industry?
Luo Songtao: In recent months, in accordance with the overall layout of the company, we have increased the support for all primary and secondary dealers in the market, and reached the supply and marketing agreement with the industrial and mining lamps and street lamp dealers in various markets at the fastest speed. Expanded the company's sales channels.
At the same time, the head office has increased the speed of research and development and listing of new products. Now, on average, a new lamp is issued every three days, which helps us to consolidate and extend sales channels. In short, our attitude in sales is eclectic. I don't believe in the so-called industry off-season. I believe that there is no end to hard work.
Reporter: Hao Zong, said that the sea sailed by the helmsman, as the head of Nippon International Lighting Group, how do you plan and layout?
Hao Qianjun: With our outstanding performance, good sales performance and consistent image of integrity, we have won the full trust and strong support from all walks of life. The Group has ushered in the golden season of development.
The relevant leaders of Wujin District and Zouqu Town are very concerned about the development of Nippon and take Nike as the key support object. The leaders of Zouqu Lighting City and Guanghui Lighting Market have come up with a considerable development fund for Nippon. We are now We are working with the industry's leading light source manufacturers and related institutions to introduce technical backbone talents and advanced technologies for research and development of electronics and light sources, and to ensure the excellent quality of Nippon products from a technical perspective.
In terms of the market, we divide the country into four regions, Huazhong and South China; East China, Northeast and Southwest. The district managers are required to compete in the market with the attitude of "shooter" and complete the company layout as quickly as possible.
So far, Nippon has successfully completed the sales task in the first half of the year, and we will have more outstanding performance in the second half of the year.
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