Le Yue, chairman of LeTV, recently told Reuters that he hopes to surpass Tesla and bring a revolution to the auto industry.
The car of the future will be an all-electric unmanned car that will not only be able to access high-speed communication networks, but also completely free of charge.
In addition, these cars are likely to be produced in China.
At least, this is Jia Yueting's vision. He hopes to use the technology of LeTV to reform the automobile industry and subvert Tesla's dominant position.
“Tesla is a great company that brings the automotive industry all over the world into the electric age.†Jia Yueting said in an interview with LeTV Holdings Beijing headquarters, “But we will not only make cars, we also regard them as A mobile device with four wheels is essentially the same as a mobile phone or tablet."
“We want to go beyond Tesla and lead the industry into a new era.†Jia Yueting, wearing a black T-shirt and jeans, said in an interview.
In order to replace fuel vehicles with cleaner electric vehicles, the Chinese government has opened the door to the automotive industry to capital-rich technology companies. Since then, a number of electric vehicle startups have emerged. But many people question how a startup like LeTV can achieve their great vision.
The 43-year-old Jia Yueting released the LeEco super car last week, hoping to fight against Tesla's Model S. This "smart connected autopilot car" will be on display at this week's Beijing Auto Show.
“People are questioning our thoughts. They think that a small IT company can't make a car against BMW and Tesla, so they laugh at us. This is a difficult road, but we will continue to go.†Jia Yueting on Reuters Said the agency.
made in America
LeEco hopes to produce supercars in the Nevada factory of its US strategic partner Faraday Future within a few years – Jia Yueting has invested in the future of Faraday. These cars will be sold in the US and China. The company plans to cooperate with Beijing Auto in the future to produce electric vehicles in China.
Jia Yueting said that this connected electric car will adopt a "disruptive" pricing model, similar to the previous LeTV super TV and LeTV super mobile phone. His company is often referred to as "China's Netflix," and they will sell movies, music, and other content and services to drivers. Because of this, we said, "Our cars will one day be free." But their immediate goal is to "double the performance and halve the price."
In addition to LeTV, Chinese technology giants including Baidu, Alibaba, Tencent and Xiaomi have also invested in electric car startups such as Weilai Automobile and Zhonghua Automobile. It is widely expected that the Chinese government will encourage buses, taxis and courier companies to use electric vehicles.
“We defined the car in a completely new way, without the way of imitating Apple or Tesla.†Liu Hong, co-founder and vice chairman of LeTV, said, “Our products are not upgraded versions of existing products, but A revolutionary product that has not appeared."
Suspected funds
Although the mechanical structure of electric vehicles is relatively simple, the barrier to entry has been lowered, but the skeptics still suspect that Chinese startups do not have enough funds and capacity to produce tens of thousands of electric vehicles that are enough to change the industry – companies not only have to undertake design tasks. Approximately 10,000 accessories and systems are also purchased for the final product.
Daimler said Hubertus Troska, head of the company's Greater China region, was invited last month to learn about LeTV and its business model.
"I told Trosca that we have to redefine the car." Liu Hong said, "Electric cars are just another screen for us. We believe that the future car is an extension of the Internet and is another Internet content and service portal. â€
Jia Yueting had disappeared for a while before, but he said that he did not disappear, but studied Tesla in a hotel in California and recruited a team to develop electric vehicles. "That was a tough time for me because I was faced with a lot of rumors from inside and outside the company," he said. He pointed out that LeEco subsequently began to expand beyond the streaming, mobile and television businesses. "If any business fails, we may have gone bankrupt."
In order to support the development of LeTV electric vehicles, Jia Yueting’s sister sold the shares of LeTV and provided the funds to the company interest-free. Jia Yueting also sold some stocks.
Long road ahead
Jia Yueting was born in Shanxi Province. He worked as a computer technician for a period of time in the tax department. Later, he started to sell computer accessories and operated restaurants and private schools. He later began selling mobile phone base station antenna batteries during the expansion of China Telecom to the inland region.
In 2003, Jia Yueting drove his Toyota car to Beijing. At that time, he had about 200,000 yuan, and he hoped to promote his own Sibel communication technology company through mobile streaming video. His company was listed in Singapore in 2007. He later registered with Liu Hong the current LeTV, currently has 11,000 employees in China, India and the United States. The company's revenue in 2014 reached 6.8 billion yuan.
Colleagues and friends think that Jia Yueting is a shrewd businessman, "will always pay for the bill" and "all at work." According to Forbes, his personal assets reached $4.8 billion.
In order to link LeTV's IT background to the automotive industry, Jia Yueting established contacts with California's ATIeva and Faraday, and also cooperated with Aston Martin and BAIC.
Ding Lei, the head of LeTV and former general manager of SAIC GM, said that the advantage of LeTV in the future development of the automotive industry lies in the lack of historical burden. Traditional car manufacturers rely too much on internal combustion engine technology to develop electric vehicles.
“Hey, this revolution cannot be initiated by traditional car manufacturers. But companies like ours can directly develop pure electric cars.†Ding Lei said.
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