At the press conference, Zhou Bin, the president of Konka Group, visited the conference site and released “Microphones Konka TV†together with the president of Miyi. Zhou Zong has always had his own unique insights on OTT. He believes that “For Konka, the key to entering OTT is to look to the future. Leap-forward development is the path that really fits, and in the near future, the industry’s The competition between the content end and the application end will inevitably reach an equilibrium. At that time, competition will shift from the surface to the bottom, from content and application competition to audio-visual effects and human-computer interaction competition, which is equivalent to returning to the area where Konka is best at. ."
Later, Cao Shiping, vice president of Konka Group, also said: "Konka will rely on the implementation of the OCT Group's urbanization strategy, explore the creation of smart city operation system products, provide integrated smart city solutions, and use the rise of OTT to make the home Internet become a mobile Internet outlet. Opportunity to open a new family of smart blue oceans through the combination of 'soft and hard work and creating an ecological environment'."
Multi-screen interaction, unbounded horizon
"Micha Konka TV" inherited the outstanding genes of Konka TV, but also innovatively proposed the concept of "multi-screen interaction." In the rapid development of the Internet today, television is no longer limited to traditional video playback, but more as a role of content carrier. Looking at the development trend of smart display terminals, users can find that the demand for “screen†is from small to large and from small to large. Konka creatively breaks the boundaries between multiple screens, allowing multiple screens to be filled with content links to provide a better user experience.
Strong hardware, both hard and soft
Judging from the R&D history of display technology, today's TV display technology is gradually reaching the top level. Whether it is a wider color gamut, higher resolution or HDR high-dynamic lighting rendering and even a sense of technology 360° panoramic VR has become a measure of consumer purchase TV. “Mikai Konka TV†adopts 64-bit high-performance 10-core processor, 4K-class ultra-high resolution and cinematic Hi-Fi and other popular hardware combinations to provide diverse featured content playback such as 4K/3D/VR. Strong protection. At the same time, "Microsystems Konka TV" also has Wi-Fi, Bluetooth and NFC and other communication protocols, providing the physical basis for multi-screen interaction. Excellent hardware and Miyi software ecological coverage, consistent implementation of Konka's long-term outstanding industrial design and manufacturing accumulation, and finally with the "Buy one get one free, with 900 yuan Miyi members" value activities, starting from 1999 yuan The price of the pro-community, so that "Mike Konka TV" has a strong competitive edge.
Compared with traditional TV sales channels, Konka's sales model is more centralized and three-dimensional. The three aspects of traditional hardware development, content services, and broadband purchase have a strong sense of fragmentation and the purchase experience is not ideal. Konka aims to build an integrated purchase and one-stop service system. From hardware research and development to broadband transmission, Konka can provide users with all-round services. In terms of network construction, Konka uses China Mobile's optical fiber broadband as the main transmission channel, which ensures the stability and speed of the network and reduces the cost of tariffs.
Smart TV, content is king
Where is the future of OTT smart TVs? In the past, the traditional TV industry practice was devoted to the stacking of hardware, attempting to rely on strong performance to make users pay for it, but the actual results were often unsatisfactory. This time, Konka and Miyi gave another possibility for television, and also gave users another option, such as the "consonance and rhyme voice" function, adding hardware to the hardware and adding to the hard power of the MIDI function. —— More than 2000 servers worldwide, 20TGbps+ bandwidth, 15T mobile bandwidth, more than 400 nodes in China, and more than 6 nodes overseas have also provided better protection for the stability of content. Content ecology plus hardware configuration, assisting in the optimization of living and usage scenarios, coupled with the price of close to the people, I believe the vast majority of people are very difficult to refuse such a ingenuity.
Sustained efforts to force the end market, the advantages of the traditional channel sinking
As a giant in the TV industry, Konka has gone through 37 years. It is understood that Konka has mastered nearly a hundred core technologies, and nearly 2,000 R&D teams plus 30,000 retail terminals have enabled Konka to be highly efficient in content distribution channels. After the advent of the Internet, Konka effectively integrated traditional TV and the Internet, and put forward the development concept of “Smart Life, Living Room Entertainmentâ€, and established new business directions for smart homes, smart cities, and technology parks.
In early 2017, the Internet operating platform covering users, advertisements, big data, and payment systems was formally launched, marking the establishment of a closed-loop business model system for Konka, and fully supporting the basic model for the operation and commercial realization of Konka's Internet value-added services. According to statistics, the number of KONKA intelligent terminal users and monthly live users has exceeded 19.28 million and 10.41 million respectively, covering 73.26 million households, with an average of 3 to 4 people per mobile terminal. The realization of commercial realisation of short-term users, traffic and platforms is basically achieved.
At the same time, Konka's online market has maintained rapid growth, and its online growth rate has even surpassed many Internet brands; offline, Konka relies on the advantages of offline channel sinking to quickly seize the market; channel cooperation, Konka and Micha The marriage on the channel has enabled Konka to enter an unopened blue ocean market, which amounts to millions of orders each year. The release of the new product, "Micha Konka TV", will help Konka to maintain its leading position in the domestic smart TV market.
OTT new ideas, 1+1>2?
With the rapid landing of the era of big data and the advent of the IoT era, the idea of ​​"combination of software and hardware, and taking eco-systems" in TV sets will lead the development direction of smart TV in China and even the world. Thoroughly changing the traditional image of users on TV, leading the trend of “returning to the living room†and “returning to premium contentâ€. Not only that, the future Konka and Mi Qi will also carry out in-depth cooperation in the areas of content copyright, channel distribution, ecological operations, and technology research and development.
It can be said that the cooperation between Mi Yi and Konka is definitely the classic interpretation of “1+1>2â€. Similar to this new model of “Internet ecosystem + strength hardware manufacturersâ€, it will also become a new direction for the development of OTT TV industry in the future. With "ingenious choice" to create "exquisite products", this is Konka's "artisan spirit."
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