Recently, Schneider Electric and Vanke reached a "strategic partnership" agreement. The determination of such cooperation methods will further expand the scope of cooperation between the two parties, especially in the fields of switches, sockets and intelligent lighting control. After Schneider Electric and Vanke confirmed the “Partnership†in 2008, switch purchases were directly renewed and not re-tendered. This is Vanke’s full trust in Schneider Electric products and services, including corporate strength and culture.
Quality suppliers build real estate brand support
In order to meet the strict requirements of the owners for residential products, Vanke has been seeking strategic cooperation with quality component suppliers. So far, it has established strategic cooperation with many well-known domestic and foreign companies including Schneider Electric, Hitachi Elevator, ICI Coatings, Lafarge Roofing Tiles, Hanchang Intercom, and Vision. For developers, adapting to the development trend, adapting to market changes, improving the quality of housing, and building real estate brands have become the only way to survive and develop. The corporate culture of each supplier is the internal force that has long supported the development of real estate enterprises. Therefore, strong cooperation is the only way to develop.
The cooperation between Vanke and Schneider Electric dates back to 2004. In the process of cooperation, the relationship between the two parties has not only been limited to pure product trading. As one of the strategic partners of Vanke Group, Schneider Electric's switch socket business team provides professional advice and technical training to Vanke from product selection, system service, logistics management, etc., in order to better meet the needs of end users. . This is also a good embodiment of Schneider Electric's strategic cooperation service concept. The two sides have conducted good communication and the cooperation has continued to develop in depth, fully realizing the strategic goal of "win-win cooperation and common development".
Efficient cooperation mode between switch socket manufacturers and real estate developers
As an international electric giant, Schneider Electric has been highly valued in the domestic real estate sector since entering the Chinese market. In 2005, the customer department of the public construction/civic construction market focused on the real estate market was established. Its main responsibility is to develop Schneider Electric in construction and The overall strategy of the real estate industry. After years of expansion, Schneider Electric has very close cooperation with Coastal Group, Vanke and Forte in the switch panel products business. This kind of steady cooperation has brought great confidence to real estate developers. In 2008, the number of Vanke project development is expected to increase by 50% compared with 2007, about 110 projects, and its switch panel is expected to purchase 38 million. This will be a year of full cooperation between Schneider Electric's switch panel business and Vanke.
In recent years, China's real estate market has developed rapidly, providing not only domestic real estate development companies, but also huge opportunities for switch socket manufacturers. Schneider Electric, with its long history and strong strength, as an international large-scale power and control expert who entered China earlier, not only brought high-performance products, but also brought new power distribution concepts and international standard service concepts. In order to serve the end customer, Schneider Electric strategically integrated the three internationally renowned electric brands, including Qisheng, Meilan Rilan and Morton, in 2007, and established the intelligent terminal department, which is a new business field closer to the end users. Schneider Electric Smart Terminals is committed to a marketing concept that is oriented toward a comprehensive solution for hotels, residential and commercial buildings. It not only brings customers a safer, more comfortable, more energy-efficient and future electrical lifestyle, but also systematically realizes the complementary technology, research and development and management of real estate developers. The signing of the purchase agreement with Vanke in 2008 is the heavy lifting since the establishment of the intelligent terminal department.
The proposal of this strategic cooperation plan is an important step for Schneider Electric's China strategy. According to industry insiders, Schneider Electric's cooperation model has undoubtedly brought a new concept of cooperation to the entire real estate industry. In the real estate industry, which emphasizes cost control and quality assurance, such cooperation will bring not only the cost reduction, but also the standardization of quality and the improvement of the overall quality of the real estate. This is undoubtedly a good news for the majority of buyers. . Strategic cooperation in the joint research and development, sharing management of the electrical and real estate markets will be the future industry trend.
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