Ten times the brightness! Samsung leads the cinematic LED era

In July of this year, Samsung installed the world’s first LED movie screen in South Korea, with a width of 10.3 meters, an ultra-large LED screen with a resolution of 4096 x 2160 (4 x 4096 x 2160 for a cinema-class 4K, which is slightly lower than this level in the home), supporting HDR technology. Compared to traditional projectors and screens, LED screens have the advantage of a 10x increase in brightness and a better picture quality.


Samsung LED movie screen (brightness and color beyond projection technology)
A few days ago, Samsung and Thai cinema service provider Major Cineplex reached a cooperation agreement to deploy this LED cinema screen outside Korea. The report said that the first one will be installed in Bangkok's Siam Paragon Cineplex theater, and it is exactly the same 10.3 meters wide, 4K HDR specifications.
What impact does this have on the industry? You know, cinemas have been trying to shift to digital projectors. This Samsung move will allow accelerated cinemas to abandon projectors. Of course, Samsung’s 4K HDR LED screen can improve the chroma in video. By contrast, white has become whiter, black has become darker, and the viewing experience has become stronger. What advantages LEDs have over projection screens is self-evident.

The global film market has reached 40 billion U.S. dollars. However, this market is increasingly eroded by home entertainment systems and services, such as giant television screens, video on demand, and Dolby Surround. For this market, the emergence of LED movie screens is a remarkable innovation.
Samsung also stressed that this screen cinema is not the end, corporate meetings, concerts and e-sports games will see it slowly penetrate. According to the development of this trend, it is really necessary to say goodbye to the projector. When the projection product is thinking of more and more lightweight and portable development, the panel display device has embarked on an increasingly larger road.

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