With the advent of Internet TV boxes, users are truly saying goodbye to regular TV content channels and have richer video content resources. In addition to video playback, online TV boxes have also added functions such as games and TV broadcasts, enriching TV entertainment but accompanied by Several years of technological innovation and the adjustment of the industrial structure chain, the development of the Internet TV box "has many fates."
According to data from the China Report Hall, the growth rate of Internet TV boxes in 2013 was as high as 236.7%, and the retail volume was as high as 10.1 million units. Then, the growth rate in 2014 decreased to 28.7%, and the negative growth rate in 2015 was -6.7%. Although there has been a recovery in 2016, the overall development momentum is still in a downward trend. The overall contraction in the shipment volume of Internet TV boxes stems from the adjustment of the direction of the country's policies. The supervision of online TV boxes continues to increase, and on the other hand, it is due to its excellent substitution. The emergence of goods - smart TV.
The overall cost of hardware has dropped and the technology has matured. In 2015, smart TV ushered in an explosion. In 2016, smart TV shipments ushered in the peak. Traditional TV brands such as Skyworth, Changhong, and emerging Internet TV brands like Xiaomi, Leshi, and Kukai, etc. The current Internet is the basic point, and the hardware configuration is the basis. The ultra-high-definition 4K big screen is the platform. Smart TVs occupy the household appliance market in one fell swoop. Of course, online TV boxes can't escape the fate of “premature deathâ€.
The fierce competition among smart TV brands has also aggravated the upgrading of the industrial structure. Xiaomi TV has launched a voice search function, LeTV Super TV has introduced LeTV.com, Cool TV has proposed the concept of “non-ecological, big contentâ€, and has jointly united iQiyi, Tencent. Hollywood, Hollywood, which will introduce the latter's excellent video and video resources into the CoolTV platform, take advantage of popular big data algorithms, and personalize and interest the content of video resources, and according to the user's viewing history and usage habits. Accurate recommendation, turn on the TV, cool open system to help you choose your favorite program.
Only these are far from satisfying people nowadays. Today's fast-paced life allows more and more modern people, especially young people, to love console games. For this purpose, CoolTV has launched a series of games and TV series that are particularly strong with the game. Jointly, running console games in the form of cloud games, such as the Assassin's Creed Super Mario King Wang Zhengfeng OL and other large-scale games Cool TV can run perfectly. Experience large games from now on do not need to rely on the host, a cool open game TV all get.
All walks of life follow Darwin's natural selection rules: The survival of the fittest, smart TV itself "superiority" (Internet content resources, powerful hardware technology, high-definition screen display) to adapt to the trend of the times, will inevitably replace the Internet TV box.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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