On Google I/O this year, Google has swept the popular smart hardware market by launching Android Wear, Android Auto and Android TV wearables, smart cars and smart TVs. It has also been commented on the desire to use Android to "connect everything." However, an equally popular smart hardware market has not been mentioned on Google I/O. This is smart home.
In January, Google acquired Nest, a smart home device manufacturer, for $3.2 billion; just last week, Nest announced the acquisition of home surveillance camera maker Dropcam for $555 million. Considering that Apple launched the smart home platform Homekit in the past WWDC, which aims to turn iOS devices such as iPhone into smart home controllers, the industry generally believes that Google will also announce a new smart home strategy at its own developer conference.
However, Google did not do this: the Android@Home project, which was released after the announcement in 2011, was not restarted, and Nest did not appear in the keynote speech. This approach is likely to be related to user data - in order to make better use of the data, Google pushed Nest to the center of the smart home stage, and they hid behind the "avoidance."
For home hardware products that want to be “smartâ€, data is critical – collecting and analyzing user data is an essential prerequisite for responding to user-specific needs. Nest can automatically adjust the temperature inside the house, based on the collection of user temperature adjustment habits and the use of these data. And this is just the beginning. Many of the behaviors of users in the family are interrelated. Only by mastering more data from different devices, smart home devices can make better use of these data, and intelligently realize the control of home appliances and make various kinds of reaction.
But it's not easy to control the user data in this area, especially for Google.
On the one hand, the data of smart homes is also extremely sensitive. Although people want to control appliances, ensure the safety of family and property through smart device products, and even interact with their families remotely, the family is a private space after all. I am afraid that few people want to let everyone in their homes be taken by others. Clear and clear. Therefore, users' privacy considerations for smart home devices will outweigh those of wearable devices and smart cars, which is why privacy issues have attracted widespread attention when Google acquired Nest and Nest to acquire Dropcam. Nest founders Tony Fadell and Matt Rogers also repeatedly stressed that it will not share Nest or Dropcam data with third parties.
Don't forget, Google is no longer the company that has the aura of “doing no evilâ€; continuous privacy storms and scandals like “Prisma Gate†have caused many users to worry about Google's privacy protection. Avoiding Nest on I/O, I am afraid it is also to avoid the outside world to surrender more skeptical eyes to this nominally independent smart home company.
On the other hand, the Smart Home Appliances Conference regards data as its own barrier and is not willing to share data directly with other smart home startups, nor is it willing to share it with the big platform. As a result, when Apple released Homekit, it did not mention the direct use of data collected by third-party developers. Yesterday, when Jingdong released the smart cloud, it launched a cloud assistant application with similar IFTTT function, allowing users to define conditions to realize the cross-device utilization of the data collected by the device. It also highlights the helplessness of the platform: they cannot directly use it. These data can only be handed over to users; but this is not the direction of intelligence. After all, "smart" should reduce rather than increase the workload of users, not to mention how many users have the expertise to use data?
As for Google, look at the fate of Android @Home, you know that even if it has a better reputation in operating an open platform, there is nothing that can be done about this issue.
As a result, Google is trying to find a breakthrough in a new way in the smart home space. From the acquisition of Nest and let it remain independent, let Nest instead of owning Dropcam and avoiding the "do" and "do" of the smart home series in the keynote speech of Google I/O, Google's strategy is likely The data is “internalized†with a relatively less sensitive Nest – allowing it to bring together data collected by different types of devices by acquiring smart home device vendors to leverage home data to create a Nest-centric intelligence family.
Of course, Nest, which just announced the open API, will also be a platform, but unlike the Android-style open platform, Nest will be relatively closed: third-party developers can call these devices in the form of APIs, but they cannot directly use their data, It is not possible to directly use Nest's software and hardware as part of its own product.
If Nest can seize the market with Google's support and acquire more future-oriented smart home startups, Google, which is uncharacteristic and heavy-asset, will be more competitive in the smart home field than Apple, which is betting on Homekit.
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