In the scene-based business layout, smart TVs and boxes are given a higher status. PC and tablet as the first screen, dominate the desktop Internet scene; smartphone as the second screen, dominate the mobile Internet scene; and smart TV and box, as a combination of the third screen, is an important layout in the smart home scene .
With regard to smart homes, the industry has had fierce competition for entry. Now it seems that it is just a hype for hype. Smart TVs, smart phones, routers, TV boxes, cameras, who is the smart home entrance? In the industry, there has been a clear judgment: In the smart home scene, there is no single core product that can govern. However, for the user to add various functions for the entrance layout, and to use the portal for marketing, it is irresponsible for the user.
After irrational prosperity, TV box market presents three characteristics
It is undeniable that this is a necessary stage for the development of new things. From the chaos to the standard competition, TV boxes have gone through five stages in six years.
The period of 2010-2012 is the start-up period and the exploratory period. The struggle between TV manufacturers and Internet companies has become the biggest attraction. At present, television manufacturers have lost to Internet companies. In 2013, it was the crazy long-term driven by the copycat box. Wherever there is a market and profit, there is a cottage. The cottage is a symbol of irrational prosperity. The year 2014-2015 was a period of supervision and regulation. Under the supervision of the supervision department, TV boxes began to compete orderly. At this point the market presents three major characteristics:
First, growth. Strict regulatory measures did not “strangle†the growth of the industry, reducing the irrational madness in 2013, and more robust growth. According to AVC data, in the first half of 2016, the TV box retail market rose by 19.8%, reaching 7.107 million units. Both the online and offline markets maintained a good trend. Growth trend.
Second, quality. Since 2015, the total number of brands sold in TV boxes has been on a downward trend. Ove Cloud Network monitored that the number of brands sold in the second quarter of 2016 was only 98, which fell by more than 30% year-on-year. As the number of brands declines, the sales force increases. The driving force behind this is product quality. Typical representatives are Huawei Glory Box, Xiaomi Box, Tmall Box, Skyworth Box and other brands.
Third, return to the product. From the release of several major brand box products this year, we began to pay attention to the product itself. For example, in May, Skyworth and Penguin TV jointly released the Q+II, emphasizing the three modes: standard, elderly, and children. In August, Glory Box Pro made a happy look, and focused on product performance and content, creating a truly second-broadcast box; 3Pro released, configuration and entertainment content behind Ali became a selling point; November millet box 3S released 6 major upgrades of flagship products. Product power has gradually become the first element of brand development.
The main product force is the key to the victory of the glory box Pro
Compared to TV manufacturers and Internet companies, the glory brand with communication genes and Internet mobile phone origination entered late and developed rapidly. It has formed a better position and reputation in the hearts of consumers. In the Jingdong TV box category, ranked according to sales, the first four millet and glory box swept. Judging from the amount of evaluation, there are 420,000+ glory boxes and 350,000+ millet boxes.
A comparison of Jingdong's several boutique boxes with 399 yuan, Skyworth i71S 2nd generation has 21,000+ ratings, favorable rate of 94%, and Haimeidi H7 4th generation has 110,000+ ratings, favorable rate 95 %; Millet box 3 has 220,000 + ratings, favorable rate 96%; Glory box Pro has 210,000 + evaluation, favorable rate 97%. It can be seen that the praise rate of Glory Box Pro is leading in the same category.
The reason why this can be done is related to the brand power of glory and the product power of the box. The Glory brand emphasizes the quality ratio, which is true from the mobile phone to the box, and has already formed a deeper position in the hearts of consumers. In the product's power to build, Glory Box Pro returns to focus on the user's biggest pain point.
First, focus on product penetration through the second broadcast properties. On the one hand is to find tablets convenient. Glory Box Pro provides intelligent Bluetooth voice broadcast control function, high voice recognition rate. Compared with traditional key input, voice search is faster and supports Cantonese and Sichuan dialect. On the other hand, watching movies smoothly. The configuration is fully upgraded to solve the common Caton problem in the industry. 2GB memory + 8 GB flash memory is 2 times the original; play buffer size is 5 times the original, larger cache less card frames, fast loading, smooth viewing, fast video playback; storage space is 2 times the original, larger Space more applications. Fast playback with high configuration.
The second is to force the content to meet the viewing needs. With its strong brand influence and adhering to the long-term concept of “friendship circleâ€, Glory has achieved open cooperation with a number of film and television platforms. The richness of its genuine resources is almost the highest for all TV boxes on the market. For example, the glory box Pro access to the Guangdong broadcast control platform, integrated CIBN Universal film and television, Galaxy, kiwi, cloud audio and video Aurora, Mango TV and other legitimate video platform, converged the Youku, iQIYI, Tencent video and other mainstream popular Video website massive resources. In addition, Huawei has heavily funded the introduction of Hollywood and domestic blockbusters, hitting the best-selling television drama library to create a high-definition movie for the user at home.
Third, the multi-screen experience makes users feel cool. An account can open all mobile devices, and members can purchase one or more devices, share multiple devices, use four devices at the same time, and continue broadcasting across multiple screens.
Double 12 is approaching and various manufacturers are preparing for promotional activities to attract consumers in different ways. It is reported that Glory's approach is 36F game beauty anchor Zhang Qige cross-border Jingdong live, scene display glory box Pro seconds broadcast and other selling points, and in the 11th, 12th day price cuts to benefit consumers. Other vendors also have similar promotions.
Although the cost is not high, TV boxes occupy an important position in family life. They need to be rational when making purchases and make decisions after comparison.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
With regard to smart homes, the industry has had fierce competition for entry. Now it seems that it is just a hype for hype. Smart TVs, smart phones, routers, TV boxes, cameras, who is the smart home entrance? In the industry, there has been a clear judgment: In the smart home scene, there is no single core product that can govern. However, for the user to add various functions for the entrance layout, and to use the portal for marketing, it is irresponsible for the user.
After irrational prosperity, TV box market presents three characteristics
It is undeniable that this is a necessary stage for the development of new things. From the chaos to the standard competition, TV boxes have gone through five stages in six years.
First, growth. Strict regulatory measures did not “strangle†the growth of the industry, reducing the irrational madness in 2013, and more robust growth. According to AVC data, in the first half of 2016, the TV box retail market rose by 19.8%, reaching 7.107 million units. Both the online and offline markets maintained a good trend. Growth trend.
Third, return to the product. From the release of several major brand box products this year, we began to pay attention to the product itself. For example, in May, Skyworth and Penguin TV jointly released the Q+II, emphasizing the three modes: standard, elderly, and children. In August, Glory Box Pro made a happy look, and focused on product performance and content, creating a truly second-broadcast box; 3Pro released, configuration and entertainment content behind Ali became a selling point; November millet box 3S released 6 major upgrades of flagship products. Product power has gradually become the first element of brand development.
The main product force is the key to the victory of the glory box Pro
Compared to TV manufacturers and Internet companies, the glory brand with communication genes and Internet mobile phone origination entered late and developed rapidly. It has formed a better position and reputation in the hearts of consumers. In the Jingdong TV box category, ranked according to sales, the first four millet and glory box swept. Judging from the amount of evaluation, there are 420,000+ glory boxes and 350,000+ millet boxes.
The reason why this can be done is related to the brand power of glory and the product power of the box. The Glory brand emphasizes the quality ratio, which is true from the mobile phone to the box, and has already formed a deeper position in the hearts of consumers. In the product's power to build, Glory Box Pro returns to focus on the user's biggest pain point.
First, focus on product penetration through the second broadcast properties. On the one hand is to find tablets convenient. Glory Box Pro provides intelligent Bluetooth voice broadcast control function, high voice recognition rate. Compared with traditional key input, voice search is faster and supports Cantonese and Sichuan dialect. On the other hand, watching movies smoothly. The configuration is fully upgraded to solve the common Caton problem in the industry. 2GB memory + 8 GB flash memory is 2 times the original; play buffer size is 5 times the original, larger cache less card frames, fast loading, smooth viewing, fast video playback; storage space is 2 times the original, larger Space more applications. Fast playback with high configuration.
The second is to force the content to meet the viewing needs. With its strong brand influence and adhering to the long-term concept of “friendship circleâ€, Glory has achieved open cooperation with a number of film and television platforms. The richness of its genuine resources is almost the highest for all TV boxes on the market. For example, the glory box Pro access to the Guangdong broadcast control platform, integrated CIBN Universal film and television, Galaxy, kiwi, cloud audio and video Aurora, Mango TV and other legitimate video platform, converged the Youku, iQIYI, Tencent video and other mainstream popular Video website massive resources. In addition, Huawei has heavily funded the introduction of Hollywood and domestic blockbusters, hitting the best-selling television drama library to create a high-definition movie for the user at home.
Third, the multi-screen experience makes users feel cool. An account can open all mobile devices, and members can purchase one or more devices, share multiple devices, use four devices at the same time, and continue broadcasting across multiple screens.
Double 12 is approaching and various manufacturers are preparing for promotional activities to attract consumers in different ways. It is reported that Glory's approach is 36F game beauty anchor Zhang Qige cross-border Jingdong live, scene display glory box Pro seconds broadcast and other selling points, and in the 11th, 12th day price cuts to benefit consumers. Other vendors also have similar promotions.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
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