Next, LeTV announced its entry into the second three-year planning stage. LeTV also positioned itself as a “big screen internet company,†where large-screen open ecological construction, user operations, and non-hardware revenue earnings have become important new goals. The "open content construction" in the ecological construction is particularly concerned by the industry.
Although LeTV is generally considered to be the most anticipated brand in the entire industry, given the role of its pioneers, it will inevitably cause some people to think that it is foggy. However, if everyone does a bit of research on the "Internet economy," they may soon be able to read every move of LeTV.
Over the past three years, it was the stage of LeTV users and market cultivation.
In the past three years, LeTV, like many internet companies, is basically in the stage of “making losses and making users†and “cultivating the marketâ€. Actually, in the early days of 360, Didi, Jingdong, and other well-known internet companies, there have been similar cases. Phenomenon, later they all became the boss of their respective fields, first circled users and then circulated money. This is a typical "Internet thinking" business model.
Many traditional companies do not understand this kind of game rules. They think that the practice of putting money down is simply madness. However, the Internet economy is such that if it is impossible to bring together large numbers of users, it will be difficult to establish an effective business model. The creed of the Internet economy is "user is God." On the Internet, many things not only do not have money, but also do a very good job of quality, and even pay people to use them.
The Internet economy emphasizes, first of all, not how to obtain income, but how to obtain users. This is where traditional vendors can easily misread the Internet.
Because LeTV understands the logic of the Internet's operating model, it has only been selling its hardware for a loss for more than three years. The seemingly crazy move is just following the unique development model of the Internet. , Grab the big screen internet window.
In this process, LeTV has innovated in the “user experience†and “business modelâ€, making the original high-priced TV hardware cost-effective and also capable of providing internet services. LeTV also has an artwork-like design and Dolby. The efforts of sound effects, top-level chips, etc., are all aimed at providing users with enough competitive products, because only this can attract more users to use, and it is also possible to ensure LeTV's smooth access to the Internet and support follow-up. Operation.
In fact, although LeTV hardware itself does not make money, it will become a window of communication between Internet manufacturers and users. As long as this window exists, Internet companies can create new value chains, through advertising, value-added services, Content is divided into other ways to earn money.
In the industry, people often compare Xiaomi with LeTV. Although both use Internet thinking, they are fundamentally different. Xiaomi focuses on the product experience, production model, and channel-level changes through the Internet, while LeTV has completely changed the product form and business model. For example, under the LeTV model, hardware only touches the user's window, and subsequent content and services are The key, and LeTV TV profit model more in line with the characteristics of the Internet. The latter has a more thorough Internetization and the pattern is also higher.
Of course, LeTV’s success depends on several advance conditions: First, whether it is the trend of the times; Second, whether it can continue to meet the needs of users; Third, whether the rhythm is properly grasped.
The demand for large-screen Internet users is beyond doubt. This is just like people’s demand for 3C vertical e-commerce providers like JD. They are just needed: Internet smart TVs are better than PCs and smart phones in entertainment such as audiovisual and service. The performance of the large-screen Internet has come when smart TVs have the ability to smoothly access the Internet.
Since there is nothing wrong with the general direction, especially after the scale of tens of millions of users, LeTV should naturally go to the next stage. The next thing to face is: how to continue to meet user needs.
The core of the second three-year goal is: user operations
After obtaining a considerable number of users, LeTV ended its first phase of mission, following the characteristics of the Internet and entering the user operation stage: 1. Turning from loss to profit to substantial profit, 2. China's annual sales volume of the market first, 3. China has the largest number of users who can operate high-value users. 4. The non-hardware large-screen ecological operation revenue exceeds RMB 20 billion over three years.
This is just like LeJun, the new CEO of LeTV, said LeTV, as opposed to traditional TV companies, wants to operate users.
According to the logic of Internet thinking, user operation is to attract users, retain users, make users stick to the products, and be active and contributive.
This is exactly the same as the LeTV large-screen market strategy: 1. Introducing new explosive products that can open up new users - 85-inch, 65-inch super TV; 2. Launching "new species" of converted-stock users. LeSung Smart Home Center (SHC) - screen tyrants; 3, the introduction of new music box U4 to cultivate potential users.
In addition, there is a user growth plan: LeFamily, which gives VIP values ​​based on user behavior, identifies active users through VIP values ​​and matching rights, motivates active users, and guides users to enjoy more ecological open services.
The key to revitalize users: Large-screen open content construction (content CP usher in spring)
At present, on the big screen Internet, video is just needed, which is the key to retaining users and keeping users active.
In order to solve the current Internet TV content miscellaneous, poor experience, LeTV took the "integration" model to build a large-screen content platform, and partners and seek common development. On the one hand, it breaks the limitations of the LeTV system and quickly builds its own rich and varied content platform. On the other hand, a unified "desktop" and "tagging" process is implemented for these content, which can provide users with a unified and ultimate experience.
Content developers will enjoy the following benefits: 1. Opened more portals to content cp, and provided them with a lot of traffic resources and exposure opportunities; 2. Freed up content providers from outdated operations and distribution models through the open LeTV cloud platform, and content providers will To maximize the value of their content, and to reduce operating costs through large-scale release, and enhance visibility and influence among the audience; 3. Lets integrate more fragmented user information under different scenarios. The relatively complete user behavior trajectory can realize the “precision recommendation†of content and services. This is also a tool for future LeTV Super-TV joint content developers to carry out accurate marketing systematically.
This kind of "integration" approach is completely different from the previous ones that were just open to entry and content aggregation. In short, LeTV provides content developers with an important large-screen Internet platform that has high-quality traffic, is easy to operate, and can effectively realize the realization of commercial value. In a sense, this will promote the prosperity of the large-screen Internet content development market.
Take Super TV's "Skinstalk" as an example. LeTV provides technical support from content storage and distribution to codec. At the same time, desktop and smart recommendation operations provide open operational capabilities; and it provides full-scale, all-end marketing support. LeTV can provide complete ecological capacity support for a video content.
In fact, looking at the entire industry, LeTV is the most qualified company to become a "big screen Internet content integrator":
1, from the early LeEco began to buy copyright profits, compared to other video sites, LeTV demonstrated excellent "content integration, content operation" capability; 2, LeTV large screen has tens of millions of users, has become the current The industry's most powerful provider of large-screen Internet platforms.
In other words, only LeTV can give the CP “national treatmentâ€, which is determined by genes.
The future is much more than this
LeTV's big screen potential is not limited to this, we should also see the possibility of LeTV in the future - to be the most powerful big screen Internet platform provider; to be the most powerful content and service provider; business value mining The potential for non-hardware revenue.
At the same time, LeTV's big screen shopping, big screen games, large-screen children, etc. are constantly showing new vitality.
Here quote Liang Jun’s passage in the media interview:
“The survival mode of the Internet is not like the traditional industry. The Internet is actually only the first place, and the second and third place have no lives. Apple has 40% market share in the United States, and LeTV is determined to be the apple of the television industry. "To make the best products and provide users with the best services, so that users have an aggregation effect. In the future, there may be one brand to two brands in China's TV market that can occupy most of the market share. There is a company that accounts for 30%." It is possible that LeTV hopes to become this one.â€
In the future, perhaps LeTV must be powerful. This is the law of survival.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
At present, flat Zinc bar is the ideal material for the zinc static and dynamic balance block of vehicle wheel, with good corrosion resistance.
Excellent mechanical properties,elongation is up to 20% or more,the yield of balance pieces stamping is high.
Product specification: Ñ„19mm(width)*2.65mm(thick)
Product packing: 30-150kgs(special packaging specifications can be negotiated)
Flat Zinc Bar,Anode Zinc Bar,Galvanized Zinc Flat Bar,Zinc Coated Steel Flat Bar
Shaoxing Tianlong Tin Materials Co.,Ltd. , https://www.tianlongspray.com