Gong Weibin: How to Enclose the Way for Packaging Enterprises

On August 17-18, 2012, the 9th Gaogong LED Industry Summit held in conjunction with the 2012 Gaogong LED Exhibition was held in the conference room on the third floor of Guangzhou Poly World Trade Center. The CEO Conference is divided into three parts, focusing on the upper, middle and lower reaches of the industry chain. The meeting invited senior executives from well-known listed companies including Taiwan Jingyuan Optoelectronics, New Century Optoelectronics and Tongfang, Guoxing Optoelectronics and Ruifeng Optoelectronics. He delivered keynote speeches and shared unique industry insights, the latest cutting-edge technologies in the industry, and lighting market strategies.

Gong Weibin, chairman of Shenzhen Ruifeng Optoelectronics Co., Ltd., analyzed how packaging companies are taking a focused approach. He said that specialization has the advantage of specialization. The whole industry chain also has the benefits of the whole industry chain. The key is to see what kind of positioning you are in and what kind of resources you have. If you are Samsung, LG, you can do a lot of things.

He said that to be successful, positioning is very important. China has never lacked big companies, and what is lacking is a very good company. Maybe a lot of companies, with a little bit of resources, will want to do things they are not familiar with. Many listed companies have a large scale of 1 billion, but its 1 billion comes from 10 businesses, and each business contributes 100 million. Such a company as a whole seems to have a certain scale, but in fact, the value and significance of existence is not large, it is a very mediocre company.

Gong Weibin once said that the upstream and downstream extension opportunities are relatively embarrassing, while the downstream upstream will be more competitive. In his view, downstream to the middle, you can independently digest packaged products, do a good job of capacity matching, and do not have to lay channels. “The channels and brands of downstream lighting applications are very professional. If you don’t have professional thinking and positioning, you can’t do it downstream.”

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