On May 28, 2015, the first anniversary of the establishment of China Radio and Television Network Co., Ltd.

State Grid Corporation held a "Discussion on the Development Path of Broadcasting and Television Networks under the Situation of Media Convergence" at Guangdian International Hotel. Tian Jin, deputy director of the State Administration of Press, Publication, Radio, Film and Television, and Zhu Tao, deputy director of the reform office of the Central Propaganda Department, and Liu Jie, deputy director of the Ministry of Industry and Telecommunications of the Ministry of Industry and Information Technology. Wang Jiaxin, director of the Office of the Ministry of Finance of the Ministry of Finance and representatives of the relevant bureaus and bureaus of the General Administration of the CPC Central Committee, the scientific research institutes of universities, provincial networks, and financial institutions attended the forum.
Zhao Jingchun, chairman of State Grid, introduced the work of the State Grid for the past year. In addition to the completion of the formulation of strategic plans, the establishment of organizational structures, the establishment of management teams, and the recruitment of talents, Zhao Jingchun believes that “the most important thing is to review the past year. The gains are self-conscious and sober."
Zhao Jingchun mentioned that the State Administration of Press, Publication, Radio, Film and Television recently stressed that it is necessary to comply with the requirements of the new situation, the new normal, and the new expectations, implement the broadband radio and television strategy, and build a family information center. This has further pointed out the direction for the transformation and development of the radio and television network. Focusing on this goal, Zhao Jingchun introduced the next step of the State Grid Corporation's work plan.
1, focus on the development of the implementation plan. Broadband is the basic requirement for the development of the Internet. The family is the basic cell of society and the port of life. The 231 million cable television users are mainly home users. Under the guidance of the Department of Science and Technology of the General Administration of Administration of China, the State Grid will jointly research and formulate broadband with the support of enterprises such as Tsinghua University, Communication University, and China Communications Research Institute, as well as Huawei, ZTE, and Inspur. Radio and television strategy implementation plan.
2. Strive for policy support. The cable network must be oriented toward home users, with coverage as the center, and turning to integrated services as the center to build a full-service platform for the home. The company is stepping up its application for basic and value-added telecommunications business licenses, interconnection and reasonable inter-network settlement, and the cable network will be able to provide high-speed and high-quality broadband services. Realize the integrated development of content, platforms, terminals, and channels.
3. Efforts will be made to promote network integration across the country. With a five-year deadline, the nationwide cable television network will be basically integrated and the nationwide network will be truly realized. This year, according to the requirements of the General Administration of Customs, 6-8 provincial-level network integrations have been completed. In 2016-2017, it is fully implemented and a nationwide joint-stock network company has been established. In 2018-2019, the integration work will be deepened and refined. The integration work will pilot the principle of pilot implementation, classification implementation, and fair trade. Through equal consultations, mergers and acquisitions will be adopted, and stocks will be exchanged, and organizational structure will be adjusted in a market-oriented manner.
4. Make efforts to build an interconnection platform. The interconnection platform is the basic project for realizing broadband radio and television strategy and building a family information center. Under the guidance of the Science and Technology Department, after preparations for the formulation of the plan in the past year, it is planned to basically complete the construction of the interconnection platform 136 in two years. In the near-term plan, in May 2015, it completed the construction of network transmission capacity expansion and new storage distribution capabilities, and launched Internet video services in Hunan, Sichuan, Shaanxi, Shandong, and Hubei provinces; in August 2015, it completed the national video on demand total platform. The construction will be carried out in Guangdong, Shaanxi, Hainan, Guizhou, Guangxi and Yunnan provinces, and video on demand services will be launched. In October 2015, 100G optical transmissions and data transmission exchanges in 24 provinces will be completed, with the capability of opening telecommunication services; in December 2015, The CDN content push network was basically completed, and Internet and video and audio content push services were launched. In March 2016, Radio and TV Cloud was built, and a content-based and convergent service platform for multi-terminals was built.
5. Efforts will be made to develop a new service and create three pilot areas. A new service is to spread the programs of the Central Three Stations better. Through the company's content distribution center, it will introduce new information networks and communication technologies to realize time-shifted, on-demand services and expand its influence. Three pilot areas, including: 1. Family information center test area, providing smart home services such as home security and energy consumption monitoring, exploring the standardization and industrialization of intelligent set-top boxes, intelligent gateways based on TVOS, and exploring home information centers Index system; 2. Broadband and content distribution network pilot area, strategic deployment of CDN, to fully tap the advantages of metropolitan area network; 3, to create a wired and wireless fusion pilot area, to explore wired and wireless converged networks through NGB-W, WiFi, Super WiFi technology .
Zhao Jingchun finally appealed that for network integration, it is necessary to “consolidate consensus as soon as possible and work together!â€
China-Canada Internet was invited to participate in the forum. According to the records of the site, this article may be partially incomplete and accurate. Please correct me.
Appendix: Chairman of the State Grid Corporation Zhao Jingchun Announces the First Anniversary Work and Next Steps
Distinguished leaders, ladies and gentlemen:
Good morning, everyone! I am honored to take this opportunity today. On behalf of China Radio and Television Network Co., Ltd., I would like to give brief briefings to leaders and distinguished guests and look forward to receiving guidance and assistance.
On May 28, 2014, the company officially went public. In the past year, with the cordial attention and support of the Central Propaganda Department, the Ministry of Finance, and the Ministry of Industry and Information Technology, under the correct leadership and support from the General Administration of Press, Publication, Radio, Film and Television, the company has completed the formulation of strategic plans, the establishment of organizational structures, the establishment of a management system, and recruitment of talents. Corporate cultural design and other tasks have been set up, and all work has also started quickly with a good start. Especially standing on the overall height of building a strong network of nations, advancing tri-network integration and constructing a modern radio and television broadcasting system, initially clarified the company's mission, positioning and development ideas, carried out a strategic layout, and launched a series of foundational work. In reviewing the past year, the most important gain was to increase self-consciousness and sobriety, but I also wanted to use today’s opportunity to sincerely go to the Central Propaganda Department and the Office of Cultural Affairs, the Ministry of Finance and the Assets Management Office, the Ministry of Industry and Information Technology and the Authority, News Publication of SARFT and General Office, Media Division, Network Division, Science and Technology Division, Finance Division, Personnel Division and Film Bureau, etc., express sincere gratitude and high respect. Despite the difficult business environment, the formation and development of the company can always get timely guidance and help from the leaders and comrades here.
The year 2015 is a key year for the company. We must take greater responsibility and play a pioneering spirit. We must overcome difficulties and work hard to achieve the results of “quality changeâ€. Otherwise, we will miss the opportunity for development. Recently, the leading comrades of the Press, Publication, Radio, Film and Television Bureau emphasized that in line with the new situation, new normal and new expectations, we must implement a broadband radio and television strategy and build a family information center. This has further pointed out the direction and path for the transformation and development of radio and television networks. Today, the leading comrades of the General Administration of Press, Publication, Radio, Film and Television will also make important speeches. We must do our best to implement them and do our utmost to do the following:
The first is to work out an implementation plan. Broadband is the basic requirement for network development. The family is the basic cell of society and the harbor of life. By the end of 2014, cable television network users had reached 231 million, of which the majority were home users. Therefore, it is of great significance to implement a broadband radio and television strategy and build a family information center. Under the specific guidance of the Science and Technology Division of the General Administration of Press, Publication, Radio, Film and Television, the United Broadcasting Academy, the Radio and Television Planning Institute, and the Radio and Television Design and Research Institute will actively seek Tsinghua University, the Communication University of China, the China Institute of Information and Communications, and Huawei and ZTE. Involvement of companies such as Inspur and Inspur, study and formulate implementation plans, and pay close attention to the implementation of the work, striving to see actual results continuously.
The second is to strive for policy support. To implement a broadband radio and television strategy and build a home information center, the cable television network must be oriented toward home users, and the change from coverage to center should be centered on comprehensive information services to build a full-service system with interactive experience and multiple intelligences. At present, under the guidance and coordination of the General Administration of Press, Publication, Radio, Film and Television, and the Network Division, the company is stepping up its efforts to apply for basic telecommunications services and value-added telecommunications business licenses. The Ministry of Industry and Information Technology and the Administration of Electricity Industry give active support. With the interconnection with the backbone of the Internet, the development of a reasonable settlement policy, and the setting up of the international communication portal, the cable television network will be able to provide home users with high-speed, high-quality broadband Internet services. The Press, Publication, Radio, Film and Television Bureau will also give the company appropriate policy support to promote the company's integration into content, platform, channels, and terminals.
The third is to promote the "national network" network integration. This is the key to implementing the strategy of broadband radio and television, building a family information center, and realizing the transformation and development of radio and television networks. After in-depth investigation and verification, the company plans to basically complete the nationwide cable television network integration with a five-year deadline, truly realize “one nationwide network,†and build a new convergent network that can manage and control the characteristics of publicity media and integrated information services. To establish a national operation management system with unified planning, unified construction, unified operation, and unified management.
The specific roadmap and timetable is that this year, in accordance with the requirements of the pilot program for accelerating the development of the national cable television network integration and development issued by the General Administration of Press, Publication, Radio, Film and Television, a pilot project for the integration of 6 to 8 provincial network companies will be completed; 2016, 2017, Fully promote the integration of the national cable television network and set up a national cable television network joint-stock company; in 2018 and 2019, deepen and refine the national cable television network integration, focusing on the national cable television network joint-stock company listed, the national cable television network to promote the synchronization Technology upgrades, network optimization, content aggregation, application innovation, service enhancement, industrial development, and institutional and institutional reforms. As the main body of the nationwide cable television network integration, we must adhere to the principle of ensuring guidance, safe broadcasting, overall consideration, pilot implementation, classification implementation, and fair trade. Through equal negotiation, we must adopt mergers, acquisitions, share participation, share exchange, asset restructuring. The integration of market-oriented methods such as the restructuring of the organization and management structure will eventually realize the optimization of the overall resource allocation and industrialization, scale, and intensification of the national cable television network.
Fourth, we will focus on building an interconnection platform. The national cable television network interconnection and interoperability platform is the basic project for realizing the broadband radio and television strategy and building a family information center. Under the specific guidance of the Science and Technology Division of the General Administration of Press, Publication, Radio, Film and Television, after a one-year technical plan has been drawn up, the preparation of the feasibility report, the location of the equipment room, and the pre-research of key technologies are fully prepared. The company plans to use another two years to basically complete the national cable television program. Network Interconnection Platform "136" Construction Task.
From now on, there will be periodic results in each quarter. This year and early next year are mainly: May 2015, completed the construction of network transmission capacity expansion, new storage distribution capabilities, and Hunan, Sichuan, Shaanxi, Shandong, Hubei and other provinces Carry out video and internet services for interoperable platforms; in August 2015, completed the construction of a national video on demand (VOD) platform, and launched video on demand services in Guangdong, Shaanxi, Hainan, Guizhou, Guangxi, and Yunnan provinces; in October 2015, 24 provinces were completed. 100G and 10G optical transmission and data exchange systems have the capability to develop telecommunication services; in December 2015, the CDN content push network was basically completed, and Internet and video and audio content push services were launched. In March 2016, Radio and TV Cloud was completed, and a content integration and convergence service platform for multiple terminals was completed, forming capabilities such as content distribution, traffic scheduling and monitoring, user management, distribution acceleration, and convergence services. In short, the company must not only adopt a scientific rigorous attitude, but also must not wait for a sense of urgency to accelerate the construction of a nationwide cable television network interconnection and interoperability platform, and build a business to run a business.
The fifth is to focus on developing a new service and creating three experimental areas. The launch of a new service is to better spread the programs of the Central People's Broadcasting Station, China Radio International, and China Central Television. The cable television network is the main channel for radio and television media. The company plans to use the nationwide cable TV network interconnection and distribution platform distribution center and the national video on demand broadcast control platform to perform secondary processing and in-depth development of the central broadcast and television media live broadcast programs, in addition to providing electronic guides, content search and backgrounds. In addition to the information, new information networks and communication technologies have been introduced to carry out interactive on-demand, accurate push, highlight requests, and time-shifted viewing services within the cable television network to further expand the influence of the central radio and television media.
To create three experimental areas, the first is to create a family information center pilot area. The company plans to cooperate with provincial-level network companies such as Shaanxi, Henan, and Hainan, and explores relying on radio and television broadband networks and national cable network interconnection and interoperability cloud service platforms to provide comprehensive services. The media integrates video, information, and integrated applications to provide smart home services such as home security, energy consumption monitoring, environmental monitoring, home appliance control, and management; exploring pricing systems and whole-process service systems for segmented households to enhance user experience and services Quality; Exploring the standardization and industrialization of home smart set-top boxes; Establishing an open, converged and collaborative intelligent terminal ecosystem based on the TVOS operating system and home intelligence gateway functions; Exploring and establishing a development index system for family information centers. Infrastructure, platform operations, service guarantees, content applications, etc., to promote the construction of family information centers in a scientific and standardized manner.
Furthermore, it is to create an experimental area for broadband speed and content distribution network. Today, the explosive growth of Internet traffic represented by video services has caused tremendous pressure on backbone networks and access networks. The company plans to cooperate with 10 provincial-level network companies including Sichuan, Hunan, Hainan, Shandong, and Hubei to accelerate the optimization and upgrade of the backbone network, increase the network capacity and transmission capacity of the backbone network and metropolitan area network, and make it evenly accessible to broadband users in cities and towns. Ingress rate exceeds 100Mbps. At the same time, we will increase the construction of application infrastructure such as IDC and CDN, and strategically deploy CDNs. We will focus on the construction of large-scale distribution architectures that mainly carry video and downloads, fully exploit the advantages of metropolitan area networks, and provide smooth on-demand, hot files for high-quality HD video. The rapid download and other differentiated services, and carry out more value-added services such as acceleration, security, data analysis, and further enhance and enrich the user experience.
The third is to create a wired and wireless convergence coverage test area. With the development of mobile networks, transmission, coverage, and reception of radio and television programs will also be an important way for mobile networks and mobile terminals. The company intends to submit an application. Under the leadership of the Science and Technology Division of the General Administration of Press, Publication, Radio, Film and Television, the company will take the lead, jointly with the Institute of Broadcasting, the China Broadcasting Group (CMMB), the NGB-W working group, and provincial network companies such as Shanghai, Jiangsu, Shaanxi, and Hainan. Cooperate to jointly conduct wired and wireless converged coverage scale tests and standard research and formulation work. According to the network environment, business model, frequency usage of different provincial network companies, explore the technical route of wired and wireless convergence coverage, use NGB-W wireless coverage technology for radio and television spectrum, WiFi, super WiFi, and LTE for public wireless access spectrum Other common technologies, such as the service of new intelligent terminals, at the same time, explore the business model and operation management mode of wired and wireless convergence development.
China Radio and Television Network Cable Company is established in response to the triple play strategy. It is the main body of the broadcasting and TV network participating in the integration of the three networks. We must firmly establish the overall situation and fully understand that the broadcasting and TV network has distinctive ideological attributes and must adhere to the correct direction. Guidance, be politically reliable, manageable and controllable, listen to greetings and observe discipline. At the same time, as a state-level company, China Radio and Television Network Co., Ltd. needs to grow and become a nationwide company. It must rely closely on the leadership and support of the Central Propaganda Department, the Ministry of Finance, the Ministry of Industry and Information Technology, and the General Administration of Press, Publication, Radio, Film and Television, and through capital operations. Integrate growth strategies, market-oriented, innovate systems, improve corporate governance structures, establish coordinated operations, effective counter-balance mechanisms, and formulate asset organization forms, management models, and performance assessment systems that meet the requirements of modern enterprise systems and embody the characteristics of cultural companies. The company develops vitality and market competitiveness.
Finally, there is an idea to share with the networking companies present here: to promote the integration of the national cable television network, to achieve a national network, the entire entire network, and interconnection, which will provide the national cable television network company with a huge market space and development space. It is a strategy for everyone to become stronger and better. It is a strategy to keep pace with the times, follow laws, and seek development. We should gather consensus as soon as possible to work together and work hard to open up a nationwide network of cable television companies that integrate, cooperate, share, and win together. The pattern of development.
thank you all!
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