Prescript:
In 2015, Guoxing White LED's 2835 platform strategy led the industry's concept of serialization and standardization of white LED devices. Recently, Guoxing has not reported much about its white LEDs. Why is this? What is the development concept of Guoxing Baiguang Packaging? Today, Xiaobian will tell you about the people and things of the National Star.
Guoxing Optoelectronics began to make white light package in 2005. After more than ten years of accumulation, the product series is complete now. The whole series of products have passed the LM80 test, and the reliability, light color uniformity, high color rendering, batch consistency, etc. At the domestic and international level.
Therefore, it has also been widely recognized by customers. The top ten lighting manufacturers in China have almost cooperated with Guoxing, and international first-line lighting companies have also extended their olive branches. At present, they are deeply discussing the project landing, the customer structure is good and stable, and Will continue to deepen.
Indeed, each of the above can be planned a beautiful promotional soft text. However, Guoxing Baiguang is not willing to expose too much in the media, and more is to do things. Zhao Sen, general manager of Baiguang Business Department, jokingly said: "The concept of our white light is - low-key and deep connotation!" Seemingly simple The 7 words, but the national star Baiguang people's own deep interpretation.
About low-key - making products low to dust
In the fast-growing Chinese market, many companies hope to find a path of rapid development through “shortcuts†and “finding tricksâ€. Various plagiarism, cottages and inferior products are rampant and arrogant in the market.
In the LED market in 2015, the winter-like industry trend made many small and medium-sized enterprises difficult to maintain, and they all closed down. The whole industry was shrouded in a repressed atmosphere. There are many companies that are warming up and seeking ways to get out of trouble. Various forums and lectures have taught countermeasures. But in fact, they have forgotten one truth. One company should understand the truth: there is no shortcut to making products.
From the beginning of the show, Guoxing Baiguang has always insisted on implementing this truth, as the representative of the domestic white-light packaging brand. In product development and manufacturing, from device selection, equipment testing to process flow, the white light team has always adhered to "high standards, strict requirements", never let go of any details that can be improved and improved. In the laboratory, research and development, repeated testing of various indicators for several days and nights is the "homely" of white light research and development.
This scene reminds me of the classic picture in the movie "Ip Man": Ye Wen practiced piles at home, and there was no one around him. Only he practiced quietly on the wooden stakes, without applause and no applause. It is also because of the quiet, heart-specific, Ye Wencai became the master of martial arts.
The same is true for the national star. Through such a seemingly “stupid†approach, Guoxing White LED is in the forefront of the industry in terms of performance, indicators and reliability.
About deepness - doing technology deep to the essence
In addition to the quality of “dead†products, in terms of technology, Guoxing Baiguang is a “technical nail house†that “never contentedâ€. The high standard and high demanding perfectionism spirit sometimes plunges itself into “overthrowing-returning-reversing†In the cycle of "re-coming again", it is only a very slight flaw. Perhaps because of this "nail-like spirit", National Star can increase the color rendering index of white light devices from the industry's popular Ra80 to Ra90, even Ra97, and has made a huge breakthrough in anti-vulcanization, uniformity of light color, Saturability and consistency have significant advantages, and the full range of products are tested with the LM80.
After more than ten years of precipitation and accumulation, at present, the national star white LED orders are full, the customer structure is good, in the new technology, from EMC to CSP, from car lighting to infrared / ultraviolet lighting, Guoxing white light package is striding forward Before moving forward, the real product has opened up a shining world of its own!
In fact, the most fundamental need of customers at any time is high quality products. Breaking through the encirclement of the world may be as simple as this - return to reason and come up with unique skills!
About the connotation - doing service warm to the heart
Guoxing Baiguang Sales Office has been hanging such a slogan "not satisfied with customer satisfaction, to pursue customer touch, create customer lifetime value!" This is not only Baiguang people's long-term pursuit of customer value, but also Baiguang people to serve customers. Programme of action.
In the early years, when traditional lighting changed to LED lighting, many traditional lighting companies did not understand LED. The research and development and sales of Guoxing Baiguang lived in the customer factory to help them adjust equipment and test parameters. It’s been weeks to help them through the key transition period. Nowadays, the traditional lighting enterprises have successfully transformed and gradually developed, and the national star is still their long-term strategic partner. This choice and trust is the greatest pride of Baiguang people!
Guoxing Baiguang has always stressed that it is necessary to do a good job of "three members" of customers: first, technicians, all kinds of professional problems to help customers answer anytime and anywhere; second, waiters, with the help of Guoxing's platform, do their best to serve customers; Firefighters, in a special period, can help customers solve problems and solve their immediate needs. As the market grows bigger and bigger, in 2016, Guoxing Baiguang will continue to expand production. In addition to the above-mentioned “three membersâ€, Guoxing also needs to be a partner with customers with greater supply capacity.
Facts have proved that Guoxing Baiguang’s attitude towards customers is inconsistent with Ren Zhengfei. Ren Zhengfei once said: “To be a company is to be worthy of customers, because they pay to support you; it is to have religious beliefs and awe in the needs of customers. Adhere to the ultimate in customer service."
postscript:
The more complex the market environment, the more it needs to return to rationality. Whether you are doing products or doing technology, you can only succeed if you are down-to-earth and meditation. Today, the harvest of the national star white light is the glory after the hard work. Every product update is a miles of blood struggle. Every breakthrough in technology is a cumulative exploration. I believe that in the near future, the national star of "low-key and deep connotation" will be among the world's forefront, sending the strongest light of China to the world!
Want to know the national star white LED's skill, please pay attention to the follow-up series!
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