The concept of smart TV is hot. Perhaps many practitioners, as well as some evaluation experts, sing praises for smart TV. Can the underlying consumers think so? What is the difference between a smart TV and a regular TV?
The sales staff of the store always introduces: Our brand of smart TV can go online, can Taobao, can play games... This can be said to be the biggest misunderstanding of smart TV, and define rich functions as intelligence. On the one hand, if the smart TV does not subvert the oldest human-computer interaction mode of the remote control, what is the face of self-confidence?
Coincidentally, when talking with an engineer from Changhong TV, the young man who came out of the way asked me a very sharp question: How to define the word smart in smart TV?
Functional intelligence
In the evaluation of each brand of smart TV, configuration and function have always been the focus of the evaluation of the manuscript. From a functional point of view, smart TV can indeed be called a subversion in the history of television development. From the consumer's point of view, the essential difference between smart TV and traditional TV is nothing more than a function.
In the past year, the market share of smart TV has reached record highs. This is the fact and the biggest pit in the smart TV industry. Since last year, Changhong has proposed to stop production of non-smart TVs in 2014. Although other manufacturers have not responded, non-smart TVs in the stores have almost delisted.
When the non-smart TV production line has all stopped running, smart TV has become the only choice for consumers to buy TV. This is the real reason for the rapid growth of smart TV sales. The remarks that demand for smart TVs are strong are just the propaganda of manufacturers and the speculation of some IT people.
In the home entertainment life, the feature-rich smart TV still plays a screen role, and the rich functions are abandoned. The author and a survey agency visited more than 5,000 households in several cities including Beijing, Qingdao, and Jining. It was found that more than 80% of households still use smart TV as a screen to watch video programs, and only about 15% of households occasionally use smart TV. Built-in game features, smart TV shopping is rarely involved.
According to survey data from some authoritative organizations, more than 60% of the functions of domestic smart TVs are idle, and the most frequently used functions of users are mainly online video playback and casual games. The smart TV function is seriously ruined, reflecting the current situation of smart TV encountering cold. Under the definition that the rich function is the definition of smart TV, the serious idle function of the smart TV will be an intractable problem.
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