In May of this year, Jingyuan Optoelectronics issued a price adjustment letter in the mainland's only official distributor, Jingyuan Baochen Optoelectronics (Shenzhen) Co., Ltd. The contents of the letter show that due to the recent increase in various raw materials and labor costs, we have exceeded our current cost accounting price. We plan to gradually increase the price of some series of wafers currently on sale.
At the same time, other companies in the chip industry, such as Sanan and Huacan, followed suit and completed a rare round of price hikes in the chip industry. In fact, due to oversupply in the market in 2015, LED chip prices have fallen sharply. As market adjustments and destocking pressures eased, the market gradually returned to a state of balance between supply and demand. The price of LED chips has returned to a reasonable price in the market. For the price increase of the chip, most of the packaging companies at that time seemed more rational.
I thought it was a benign return of LED price competition. However, since the second half of 2016, with the continuous increase of raw materials such as circuit boards and gold wires, and the increase in labor and rental costs, even if the competition in the industry is fierce, the packaging factory It also began to have to shift from price war to value war, and price increases became imperative. Smect, Hongli, Jingke, Xuyu and other major packaging plants chose to raise prices collectively at the beginning of December, which has become the focus of attention in the industry.
The latest news, the LED advertising logo and panel lights, the main business of the Sunshine Optoelectronics also raised prices. Recall that in 2015, Foshan Lighting, Mulinsen and other companies in the LED tube on the bloody calendar is vivid. At present, the comprehensive cost of light source, casing, packaging, labor, etc. has risen. The assembly number of the price increase in the middle and upper reaches of the industry chain has already sounded. Will the domestic giants such as Op, NVC and Sanxiong take over?
Lighting industry, applause.
First: the reason for the price increase of lamps
The initial price increase of freight was 33.6%, which led to the price increase of the entire lighting industry! It has been learned from the relevant departments that the "Regulations on the Management of Over-traveled Vehicles Driving Roads" has been implemented since September 21, 2016. Compared with the original standards, the new standards have been significantly tightened in terms of over-limits. The total weight of six-axle trucks From the original 55 tons to 49 tons, which means that the freight unit freight rate will increase.
A person in charge of a certain lamp said: "The introduction of over-limits has improved road traffic safety, but it has brought about a relatively large cost pressure. The industry chain cost of the entire lighting industry has shown a structural increase, for shipments like the lighting industry. For large, purely profitable industries, companies cannot afford the pressure of rising costs alone.
Second: After the raw materials skyrocketed, the carton industry began to retaliate!
After the raw materials skyrocketed, the middle industry began to retaliate. The price of the base paper began to rebound greatly in the Jedi. Since 2016, the packaging base paper has risen every month, and the price increase rate is as high as 300 yuan/ton.
Third: the increase in labor costs, indirectly plus the production costs of lamps!
The price of goods has risen and the actual cost of living has increased. In particular, young people are increasingly choosing the industry of lighting, resulting in a shortage of personnel. For example, last year an ordinary lighting master's daily salary was 230-240 yuan / day, and this year has generally risen to 260-280 yuan / day, some good reputation masters even reached 300 yuan / day. At present, according to a month of 25-day live calculation, a skilled master can earn at least seven or eight thousand yuan a month, and the income level is far higher than that of ordinary white-collar workers. Door industry vision, your good friend!
Under the “bullish†situation of the whole industry, the price increase of lamps and lanterns is the trend of the times. Many lighting companies have issued notices of product price adjustments.
A lighting procurement person in charge showed several supplier price adjustment letters, the contents of the letter are all hope to increase the supply price. He revealed that this week, he has received five suppliers from all over the country about the price increase requirements. After repeated consultations, the company and the suppliers have basically reached an agreement. The price will remain the same before the end of this year, and the price will be adjusted after the year.
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