With the upgrading of the demand for home lighting products, the brand awareness of home lighting companies has gradually strengthened, and they have increased their investment in brand building. Internationalization has become the development trend of the current brand. Liangdi Home Lighting upgrades its brand internationally with its eye-catching and decisive measures. The upgraded international brand avatar “Liang A Home Lighting†leads the industry trend with its leading product design concept. In terms of brand promotion, star marketing has become a major trend. Recently, the industry has released an upgraded brand, A home lighting will invite the film star Sun Hao to endorse the news.
Liao Jiang, director of the lighting market department of Liangdi, confirmed the news. Liao Jiang said, "2008 is a key year for the promotion of home lighting. We urgently need a spokesperson with a strong influence, temperament image and bright A home lighting image, in the brand and consumers, brands and customers. Quickly open up a communication channel to achieve the expected market goal of Bright A Home Lighting. Sun Hao has always demonstrated the positive, personalized and lively, sunny personal image and its current international influence. The positioning of home lighting is consistent. We believe that through the cooperation with Sun Wei, Bright A home lighting will achieve rapid increase in popularity and influence, and achieve great results in promoting the expansion and improvement of channel and terminal construction."
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