
MediaTek (2454) replaced Deyi with Amazon's big orders and successfully went straight to the US market and went straight to rival Qualcomm's home base. Amazon, the largest online bookstore in the United States, is rushing to the business opportunities of Thanksgiving and Christmas season. On October 2, it has officially launched the latest low-cost tablet Fire HD 6 and Fire HD 7. The industry pointed out that the two low-priced tablets All MediaTek chips were used, one more than originally expected.
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However, MediaTek announced yesterday (7) that its revenue in September was 18.546 billion yuan, down 5.56% from August, resulting in a revenue growth rate of 6.16% in the third quarter, which only reached the bottom of the financial target of 5% to 13%. Credit Suisse Securities The reasonable stock price estimate was revised down from 570 yuan to 540 yuan, and pointed out that although the long-term fundamentals are still optimistic, it is expected that there will be no good news in the fourth quarter of this year to the first quarter of next year.
Amazon officially launched the latest 4 Fire Tablets for the Thanksgiving season, the lowest price of Fire HD 6 based on storage capacity of 8GB, 16GB, respectively, priced at 99 US dollars, 119 US dollars, and equipped with 4 core processor chips, opened on Amazon's official website After selling for less than a week, the customer's star rating is 4 stars. However, the real surprise of the industry is the new generation of 7-inch tablet Fire HD 7, the previous generation of the main chip supply factory for the instrument, and the latest generation is MediaTek's flat core processor chip, According to the storage capacity of 8GB, 16GB, the price is 139 US dollars, 159 US dollars.
It is understood that Amazon is a US customer that MediaTek spent three years operating. From the past, it only recommended wireless network chipsets, and now it has been able to supply core processor chips.
At this stage, the foreign capital circle is quite divided on the stock market outlook of MediaTek. The third season law, which will be held from the end of October to the beginning of November, will play the role of long and short watershed. Randy, head of research department of Credit Suisse Taiwan. Abrams pointed out that although the potential price wars from competitors are already known to the market, the off-season effect of the fourth quarter of this year and the first quarter of next year may be more important. The estimated revenue growth rate will be -8% and -6%, below -3% and -3% of the estimated value of the foreign capital.
Therefore, Ai Lidei believes that it is difficult to promote MediaTek's share price during the period from the fourth quarter of this year to the first quarter of next year. It is necessary to wait until early next year when MWC launches the new 3G/4G chip. MediaTek closed at 455.5 yuan yesterday.
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