[Text / high-tech LED Yue Mengdi]
Lin Jilin, general manager of Mulinsen LED Lighting Division: There are many challenges and overall optimism
I am very happy to join the G20-LED Lighting Summit, the most important organization in the LED industry.
Mulinsen is still based on two parts, components and finished products. The current chip consumption of the device is 33 billion/month, and is expected to reach 40 billion/month by the end of the year.
From the device application, it is divided into illumination and display. Lighting is mainly concentrated in low- and medium-power, and the overall development this year is mainly in the product composition of 0.2W-0/5W. This year's small-pitch application will show a big development, and the outdoor display 3535 will have a step-by-step increment.
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The finished terminal application has a certain growth this year, but the number is growing and the net profit growth is not large. Foreign sales have seen a large increase this year, and the proportion of exports has exceeded the domestic market within two years, becoming a major marketing force. Foreign expansion is based on its own brand, solid branding, local channels, and development of local marketing teams.
The layout of major global markets such as Central America, the Middle East, India, and Russia will continue to plan agents, offices, and branch offices step by step in the past two years, and even consider setting up production bases in some regions. Some markets with strong local protection are seeking local partners.
This year's economic situation is not very good, but Mulinsen is lucky, because it is still in the replacement stage of LED to the traditional, the growth rate is still good, in this replacement wave, relatively healthy development. For the next two or three years, there will be many challenges, but the overall situation is relatively optimistic.
Lin Jiliang: Mulinsen is currently developing together at home and abroad. There are two biggest pressures. The first one is talent. In the development of overseas markets, some domestic talents will have fear of expatriates, domestically able to export talents, and cultivate foreign talents. The second is how the various functional departments within the company can do logistical support. The first is the language problem, and the second is the model of doing things. Mulinsen is constantly reforming and improving his ability. The second is the supply chain issue. Foreign supply chains are not as smooth as imagined, and each country's market has its complexity and particularity. For example, in India, the tax laws and tax points of each state in each province are different. How to better understand local operational ideas and rules, we are all learning.
Xu Fugui, Chairman of Guangyu Lighting: In the next 3 years, there will still be room for development in LED lighting.
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Guangyu Lighting is mainly for outdoor use, and indoor products are basically not involved for many years. The first half of the year was not as good as expected, but at the end of the year there was still the possibility of completing the targets set last year. In fact, the regional location of Guangyu does not have an advantage for indoor lighting. What we need is to take advantage of Coslight and just do it outdoors.
It is not easy to make a business in this place in Shanxi, especially to make a brand. In 2007, I used to do bulbs. Within two months, I designed 300,000 designs and shipped them. It was very good in the early days. In the later stage, it is necessary to make products that meet the national standards, and the cost will be high.
The organization of our company is still quite large, and the research and development center is in Shanghai, with a team of 6, 70 people.
We are all backbone enterprises in the lighting industry. Once we want to design indoor lighting, Zhongshan Research has seen that 30% of the stores are closed. Where is the problem? It is mainly due to the chaos and quality problems of the past few years. For Guangyu, although it is very stressful, it is actually an opportunity. We still want to try it out, and have established cooperative relationships with SF and Tmall to make products that meet national standards and have price advantages. We have already gained a certain reputation in the international arena, and we should still be recognized when we come up with products.
I think that from next year, three years of forecast, LED lighting will still have room for development.
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