If you go to some places to interview, if a company says that you are very small, you may be suspicious; if you are in Shunde, a business executive says that his factory is still small, then you have to ask him who he is. If compared with the world's top 500, of course, it is a "slant enterprise, but the electrical and electrical industry is originally a young industry. It can be called the "old-age" in this industry for more than ten years and twenty years. After nearly 20 years of hard work, Qi Li Electric in 1988 has developed from a small-known small enterprise into a large-scale science, industry and trade integration enterprise specializing in the development, production and operation of building electrical accessories and lighting equipment. The construction area has reached more than 60,000 square meters, with nearly 4,000 employees. The products cover more than 2,000 varieties in 8 categories. The growth rate has been maintained at more than 45% for nearly 3 years. It is such a “small factoryâ€, and the products are sold well in the country. As one of the most promising brands, Manager Li Hanrong of the Marketing Department admits that it is Qi Li Electric “pursuing excellent quality and creating a permanent brand†as a promising brand. The concept of the moment highlights the king's demeanor.
Create a ace qili self-pressurization
Manager Li Hanrong has a mantra: "Like a factory like us, don't you believe in our strength?" So, what does strength mean? Nature is dependent on quality. If a company's product quality can't pass, the rest is empty talk. Most of Qi Li's electrical raw materials and spare parts are produced by themselves, so it is easier to check from the source. In order to build the odd brand of Qi Li, Qi Li is self-pressurizing most of the time "to give himself a pass." Health is the pursuit of human beings. Lighting safety and health are the mission of Qi Li. In order to meet this demand, Qi Li Electric has strict requirements on the purchase of raw materials, abandon those harmful materials and purchase green materials. Manager Li believes that whoever accommodates the quality of the product is undoubtedly digging the grave.
The three major brands shine together
Manager Li said frankly that after more than 20 years of rapid development, electrical appliances have gradually evolved from the initial imitation processing to the stage of own brand and independent innovation. However, as far as the current market is concerned, the vast majority of electrical and electronic equipment companies have not yet formed market competitive products or marketing brands. After years of unremitting efforts, Qi Li Electric actively explores the market and cultivates the market with advanced concepts and actions in the long-term practice, and implements markets such as “planned marketingâ€, “service marketing†and “regional market development strategyâ€. Expand the concept. Now it has strong market competitiveness in the sales market of switches, sockets, electronic energy-saving lamps, ceiling lamps, electronic ballasts, magnetic ballasts, light pipe brackets, grille reflector lamps and other products. It has three major brands: “Hua Daâ€, “Qi Li†and “Qi Li Wang†and a domestic marketing network covering 32 provinces and cities across the country. At the same time, it actively explores the international market and gradually becomes the most competitive switch and lighting in China. One of the appliance manufacturers.
Dedicated to innovation and lead the market
Manager Li told the reporter that in the business operation, Qi Li Electric adheres to continuous change and management innovation, vigorously promotes enterprise management and management innovation, implements corporate responsibility mechanism and interest incentive mechanism, and gradually develops a high-quality development and management team. . It has a large-scale production base integrating design, development, manufacturing, assembly and sales and using modern ERP computer management system for management. Over the years, Qili Electric has continuously introduced advanced management technology and production technology, and constantly develops new products. From raw material procurement to product design, development, production, sales and after-sales service, strict quality control is implemented. International and domestic authority certification. It is precisely because Qi Li Electric is determined to innovate, especially in the field of electrical and electrical innovations to make products lead fashion, standing at the forefront of the market.
Pursue excellence never stops
In order to make products lead the trend, Qi Li Electric spares no expense to purchase advanced production equipment, hires industry-leading development designers, pays attention to the introduction and cultivation of talents, and strives to improve the overall quality of employees. All employees are trained to keep the development team at the forefront of the market. With the increasing competition in the industry, Manager Li finally said that under the guidance of the company's management tenet of “pursuing excellent quality and creating a permanent brandâ€, Qi Li Electric accelerated the pace of international market expansion, increased research and development efforts, and first-class management and first-class products. , first-class service and first-class team, to provide users with the best products, provide the best service, shape the best brand in China's switch and lighting industry, win the leading position in the domestic industry, and make the products become the building electrical industry in China. model.
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