Hangzhou, as one of the seven ancient capitals of China, is no stranger to everyone. Hangzhou is located on the southeast coast of China, in the north of Zhejiang Province, on the north bank of the lower reaches of the Qiantang River, at the southern end of the Beijing-Hangzhou Grand Canal. The city's total area is 16,596 square kilometers, of which the urban area is 3,068 square kilometers. It administers 8 districts including Shangcheng, Xiacheng, Gongshu, Jianggan, Xihu, Binjiang, Xiaoshan and Yuhang, 3 county-level cities of Lin'an, Fuyang and Jiande, and 2 counties of Tonglu and Chun'an, with Xiangxi as the city tree. Osmanthus flowers are the city flower. With its unique geographical conditions, urban construction and consumption levels are among the highest in the country, mainly in light industry and tourism. The lighting industry has huge consumption potential. According to official statistics, the annual demand for lamps in Hangzhou is growing at a rate of 10%.
Hangzhou lighting stores have their own merits
According to the survey, there are currently 6 professional lighting markets in Hangzhou, including Hangzhou Lighting City, Tsinghua Lighting City, Angel Lighting City, Oriental Lighting City, Hangzhou Lighting Mall, West Lake Lighting City, Chang Huace, and Jingjingjing. From the place where the lighting business circle is assembled, there is no single battle. They are several hundred meters away from the mature market Hangzhou Lighting Mall and Hangzhou Lighting City. Their appearance will promote the new development of Hangzhou lighting market. The traditional lamps and lanterns distributed in other building materials markets are facing severe challenges and their market conditions are paralyzed. At present, the Hangzhou lighting industry has a total of more than 800 business operators, 85% of comprehensive business operators, multi-store product management, wholesale and retail considerations; single-store specialty store dealers only account for 15%, mainly channel and engineering; multi-store business About 30%, mainly retail; large store business accounts for about 30%, mainly retail and wholesale; factory direct stores account for 5%, mainly lighting; cross-provincial business accounts for 3%, mainly lighting, The product structure is relatively complete, mainly based on retail engineering. The traditional market of hardware building materials and lamps is mainly lighting products, because its characteristic market share ratio is 3:1, but the profit margin is low. The European-style professional lighting market is mainly based on lanterns, because it focuses on display design style and has a large profit margin. The business risk is also large.
The Hangzhou lighting market is divided into the old district and the new district, which was founded in 1994. It is located in Shenshui Road, Hangzhou, with a construction area of ​​over 30,000 square meters. There are currently more than 300 shops. Next to the city of North Lighting City, Shen Ban Road and Daguan Road, Jiaogong Road, less than 5 kilometers is the earliest traditional hardware lamps in Hangzhou, the city of Hangzhou, the main lighting market is a wholesale-oriented, retail engineering supplemented by large-scale integrated lamps The city, the mainstream brands of the lighting industry gathered here, laid the foundation for the gathering market popularity for 13 years, its market positioning to meet the market development needs, has considerable influence among local consumers. The birth of the new district lighting city has effectively explained the development of the Hangzhou lighting market in response to the market. The overall store decoration and brand product planning have been comprehensively upgraded.
Chengbei Lighting City is close to Hangzhou Lighting City New District, with a business area of ​​5,000 square meters and 52 business operators. The market positioning is mainly retail, supplemented by engineering. Since its opening in September 2005, the management level of the market and the construction of hardware facilities have been continuously improved, mainly in the sale of medium and high-end products. The lighting market Wang Zong believes that the influence of a retail market in the surrounding area has a lot to do with the management, geographical location and business form of the city.
Hangzhou Lighting Mall is close to the West Lake Lighting Market. Hangzhou Lighting Mall is the earliest lighting city in Hangzhou. It was established in 1993 and has 135 market operators. There are 35 business operators in the West Lake lighting market, which have certain popularity. The market structure is mainly based on single-layer operation and retail. The surrounding consumer groups are mainly driven by low-end and medium-end products. Homogenization.
Oriental Lighting City is located at No. 137 Qiutao North Road, located in the commercial circle of the appliance store, and is only 2 kilometers away from the Angel Lighting City, which is mainly engaged in the retail market. The lighting city was established in 1998 and belongs to the traditional lighting market. It is mainly retailed, with 65 merchants. The first floor is mainly lighting, and the second floor is mainly home lighting and lanterns.
Angel Lighting City is located at No. 202 Qiutao North Road. It is located in Anqier's clothing, small commodities, and electromechanical building materials business circle. It is less than one kilometer away from the East Bus Station. It has excellent geographical conditions and developed transportation. Opened in September 2006, it is the most promising market in the Hangzhou lighting market. It is divided into three districts, A, B and C, with a total area of ​​60,000 square meters and more than 130 dealers. The market is positioned in the mid-to-high-end market, with retail as the mainstay and a full range of products to gather well-known brands at home and abroad. The market hardware is fully implemented, providing a good shopping environment for merchants and consumers. In order to enhance market visibility and reputation, the market pays great attention to outdoor advertising and local media operations. In the context of merchants' after-sales service management, Angel Lighting City strives to maintain a fair market competition and ensure consumers' healthy and comfortable shopping. What is the potential of Hangzhou Angel Market? According to Lu Jiugen, general manager of Angel Lighting City, Hangzhou is a provincial capital with a high overall consumption level. After one year of real estate development, the demand for lamps is increasing, and consumers are increasingly demanding lighting. The market positioning can meet the needs of these consumer groups; the second is that the Hangzhou Municipal Government has invested a total of 150 billion yuan to build Jianggan District into a political, economic and cultural center. Many surrounding buildings will face demolition and transformation, and many non-standard markets will face relocation. An Qi's business is of course the first month of the water tower!
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